Breaking Property News 02/10/25
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LettingaProperty now ranked #16 in BusinessCloud’s PropTech 50 for 2025
LettingaProperty.com, an online lettings platform, has been ranked #16 in BusinessCloud’s PropTech 50 for 2025 — a list of the most innovative technology firms reshaping property in the UK.
The company earned its place for its focus on embedded finance, automation, and real-time landlord and tenant dashboards. LettingaProperty.com offers an alternative to traditional agents, combining scalable tech with real-world impact across the lettings lifecycle.
“Our mission has always been to simplify the rental experience through smart, dependable tech,” said Jonathan Daines, CEO. “This recognition validates the work we’ve done to digitise and de-risk lettings for landlords across the UK.”
Embedded Payments & Fintech Innovation
A major driver behind the platform’s growth has been its integration with Lloyds — embedding Open Banking tools such as PayFrom Bank, PayTo, and Event Driven Notifications directly into the rent payment workflow. This has reduced processing time by over 80% and improved financial transparency for users.
Platform Highlights
– VIVO dashboard for real-time rent, document management, and tenancy insights
– Full tenancy workflow automation, from listings through to move-in
– CRM and WhatsApp integration for faster lead conversion
– Improved guaranteed rent protection and claims handling
– API-first design for smooth integration with referencing, payments, and compliance partners
LettingaProperty.com manages over 1,600 tenancies and nearly £30 million in annual rent. Its subscription-based model combines software and services, including legal protection, compliance tools, and rent guarantee.
Backed by Mercia Ventures and chaired by Kevin Neary (co-founder of GameStop Ireland), the company continues to scale its tech-led approach to property management.
ANALYSIS by Andrew Stanton CEO Proptech-PR
A Unified Platform from Letting A Property Tackling UK Lettings End-to-End
Over the past 8 years in my other day job as a proptech consultant (Proptech-PR) I have met over 1,400 proptech founders, and worked 1:1 with over 180 of them and about 20% + are operating in the lettings space both here and throughout the world, and to my mind, Vivo emerges as a compelling entrant — the management software that powers the LettingAProperty full-cycle lettings platform. Integrating listing, tenancy management, rent collection, and compliance under one roof. For UK landlords navigating fragmented tools and shifting regulation, Vivo offers a single dashboard where every stage of the rental journey is visible and actionable.
Vivo simplifies property onboarding by enabling landlords to upload details and photos, and publish directly to major portals such as Rightmove and Zoopla. But it goes beyond lead generation: prospective tenants can apply within the system, and landlords can run references, review documentation, and onboard tenants without leaving the dashboard. Once the tenancy begins, the platform supports digital contract creation and signing, eliminating the delays and errors associated with manual paperwork. Rent collection is automated, with real-time tracking, alerts for late payments, and a clear audit trail. Simultaneously, Vivo embeds compliance safeguards—sending reminders for gas safety checks, licence renewals, and regulatory updates—intended to reduce risk for landlords.
What distinguishes Vivo is its ambition to reduce administrative overhead and to surface intelligence in the landlord-tenant process. Built with a clean UI and designed for UK regulatory norms, it gives landlords transparency: every payment status, inspection schedule, or renewal deadline is surfaced in real time. Moreover, Letting A Property augments the software with human support, ensuring that when edge cases or questions arise, users can tap into operational expertise. An especially notable inclusion is rent guarantee protection, baked into the offering so that landlords have some cushioning if tenants default.
From a strategic perspective, its advantage lies in its integration with an operational letting agency. Rather than being a stand-alone SaaS, it is backed by a service infrastructure, which may help streamline implementation, onboarding, and trust in the UK market. That said, as portfolios grow in scale or complexity, some landlords may evaluate how Vivo stacks up against legacy property management platforms or accounting-first systems. Solutions such as Buildium, Goodlord, or Landlord Studio offer sophisticated reporting, accounting integrations, or deeper team workflows. Vivo’s differentiation is its tailored focus on the UK lettings journey and its embedding within a property services brand.
In the proptech ecosystem, Vivo is an example of how vertical integration—marrying software and agency services—can offer advantages in trust, support, and domain fit. As regulatory pressure on landlords intensifies, software products that reduce legal exposure while automating workflows will likely become more widely adopted. Positioning itself to ride that wave in the UK, targeting landlords who want both autonomy and guardrails.
Andrew Stanton Executive Editor – moving property and proptech forward. PropTech-X
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Breaking Property News 02/10/25