Breaking Property News 08/07/25
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Letting Agency valuation tool launched by Nurtur and Adam J Walker & Associates
After more than nine months of joint development and rigorous testing, Nurtur, one of the UK’s leading marketing and technology providers for estate and letting agents, has partnered with renowned industry expert Adam J Walker & Associates to launch a revolutionary online business valuation tool for letting agencies.
The tool marks a significant milestone in the property industry, offering unprecedented accuracy in assessing the market value of letting businesses across the UK. It was born out of a shared recognition of a critical gap in the market: business owners were often forced to rely on generic estimators, hearsay or guesswork when making life-changing decisions about selling or acquiring a business.
“In October 2024, we set out to change that,” said Adam Walker, Managing Director of Adam J Walker & Associates. “We knew that valuations had to be more than ballpark figures, people are making decisions that affect their future, their families, and their livelihoods. That’s why we approached Nurtur to help us build a robust, data-driven tool that could provide letting agency owners with the clarity and confidence they deserve.”
Drawing on over 30 years of sales history and nearly 700 completed letting agency transactions, the tool was developed using real-world data and extensively benchmarked against actual sale prices. Nurtur spent eight months building a bespoke, intelligent programme, thoroughly tested using real transactions provided by Adam Walker’s database.
Multiple back-tested examples saw the tool predict a valuation within 10% of the final price of businesses that sold for between £1.1 million and £8.7 million, highlighting the level of accuracy letting agency owners can now rely on. The tool delivers real-time business valuations using validated historical transaction data. It is secure, scalable, and fully compliant, designed to evolve with changing data, performance, and privacy demands.
“In the property sector, accurate business valuations are vital to ensure agencies can make confident, data-driven decisions,” said Richard Combellack, Chief Commercial Officer at Nurtur. “This is a perfect example of what we stand for: solving industry problems through smart, integrated technology. Together with Adam Walker, we’ve set a new benchmark for business valuation in the lettings space.”
This launch comes at a time when the industry is increasingly questioning the reliability of online valuation tools, for both residential properties and for residential lettings business valuations. While many platforms offer instant estimates for properties and businesses, few, if any, provide accurate or trustworthy figures for letting agencies. That’s why both Nurtur and Adam J Walker & Associates invested the time and money needed to get this right.
Beyond the valuation itself, Walker emphasises that achieving the best price for a business involves much more than just an accurate price estimate. “A proper marketing campaign with carefully chosen buyers, a proper competitive tendering process, and expert negotiation is essential to maximise the final price,” he explained. “And then there is the huge amount of time and skill necessary to progress the sale, and ensure it completes quickly and smoothly and on the terms agreed.”
The new valuation tool provides agency owners with instant, data-backed results reflecting current market conditions. It is designed for anyone considering selling, acquiring, investing, or simply understanding their agency’s true worth.
Reflecting on the evolution of the industry, Walker added: “When I started my career in estate agency, the Land Registry didn’t even publish sale prices, everything was secret. Today, anyone can go online and get a house valuation in seconds. I’m proud to bring this same kind of innovation to business sales. It’s a big step forward, and I’m confident it will help ensure business owners don’t undersell their life’s work.”
Andrew Stanton Executive Editor – moving property and proptech forward. PropTech-X
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