Buyer demand climbed in Q1 ahead of pandemic market freeze

The latest buyer demand index from GetAgent.co.uk has revealed that buyer demand climbed in Q1 of this year, up 2% when compared to the previous year and on the previous quarter alone, while in London demand lifted by 7% annually and 3% quarter to quarter. Both nationally and in London, Q1 of this year saw demand exceed levels seen throughout all quarters of 2019.

See the full data tables here.

Using data from the major property portals, GetAgent.co.uk looked at where has seen the largest levels of buyer demand across the UK’s most populated towns and cities, based on the total level of the stock listed for sale and the ratio that has already gone under offer or sold subject to contract.

Most in-demand

Where current buyer demand is concerned, Falkirk (65%), Bristol (62%), Dartford (61%), Glasgow (60%) and Sheffield (59%) were the hottest markets pre-pandemic lockdown, whilst Derry (+12%), Belfast (+8%), Basingstoke (+7%), Birkenhead (+6%) and High Wycombe (+6%) enjoyed the largest quarterly uplift when compared to the end of last year.

On an annual basis, Woking (+15%), High Wycombe (+12%), Bristol (+10%), Basildon (+10%) and Reading (+9%) had enjoyed the largest bump in buyer demand when compared to the first quarter of last year.

In London, Bexley (64%), Waltham Forest (57%) and Havering (54%) were amongst the most in-demand boroughs with buyers, with Ealing (+11%), Southwark (+7%) and Bromley (+7%) enjoying the largest uplift on the previous quarter.

Ealing and Waltham Forest also enjoyed some of the biggest increases on an annual basis, up +14% and +13% respectively.

See all data tables for most in-demand areas here.

Least in-demand

Aberdeen remains the least in-demand location for homebuyer demand by far, at just 7% in the first quarter of this year. Blackpool (25%), Stockton-on-Tees (26%), Darlington (27%) and Middlesbrough (29%) were also amongst some of the areas for the lowest buyer demand.

Despite a wider Boris market bounce, Exeter (-5%), Hove (-4%) and Dudley (-3%) saw the largest decline in buyer demand when compared to quarter four of last year, while despite a strong quarterly uplift, Derry saw the largest decline when compared to the start of last year at -12%.

The City of London (10%) was the least in-demand borough for current demand, joining Camden (-2%) with the largest quarterly decline, as well as seeing the largest annual drop at -8%.

See all data tables for least in-demand areas here.

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Economic uncertainty tops agents’ worries in 2026

“Make-or-break” 2026 looms for estate agents as costs, red tape and reform pile pressure on sector Agents warn of ‘survival year’ ahead as new Alto Agency Trends Report reveals deep fears over rising costs and regulation UK estate and letting agents are heading into 2026 fearing a make-or-break year, as soaring costs, economic uncertainty and…
Read More
Estate Agent Talk

Strategies to Boost Estate Agent Networking

In the competitive world of UK property sales, mastering estate agent networking can transform your business trajectory. For instance, agents who prioritize targeted connections often see a surge in referrals and listings. This article explores 7 proven strategies drawn from industry insights, helping you build lasting professional relationships without relying on outdated tactics.​ Introduction to Estate Agent Networking Estate…
Read More
Letting Agent Talk

Why now is actually a great time to be a landlord

By Allison Thompson, National Lettings Managing Director, Leaders.  For the past few years, there has been a succession of reports in the media about landlords selling up and quitting the industry. And it’s true that as legislation has been tightened and renters’ rights have been prioritised, it now takes more time, effort and knowledge to…
Read More
Breaking News

Modest house price growth may offset easing mortgage costs for home buyers this year

Analysis of new data* from Moneyfactscompare.co.uk illustrates how easing mortgage rates may allow for a modest growth in house prices in 2026 without improving or worsening current affordability pressures on first-time buyers and homemovers. *Consumers comparing mortgage deals on moneyfactscompare.co.uk in 2025 and Moneyfacts Average Mortgage Rates. First-time buyers Typical first-time buyers borrowed around £236,000 in…
Read More
Breaking News

More than 428 homes repossessed every month

New analysis from Springbok Properties reveals that based on historic trends an estimated 428 homes could be repossessed each month in 2026, a fact which threatens to create stress and concern for any families starting the new year off under financial pressure. Springbok Properties’ has analysed property repossession data from the UK House Price Index*…
Read More
Rightmove logo
Breaking News

Busiest ever Boxing Day on Rightmove as home-hunters prepare for 2026 move

Rightmove has recorded the busiest ever Boxing Day for visits to its platform: Visits to Rightmove on Boxing Day 2025 surpassed the previous record set in 2024 Visits to Rightmove nearly doubled (+93%) from the quietest day of the year, Christmas Day into Boxing Day, a bigger bounce in visits than last year Bounce in…
Read More