Call yourself a photographer?

Have you seen my Wall of Shame? Here’s the link – grab a cup of coffee and marvel at the wonderful property photography there, courtesy of your industry colleagues, your competition, or perhaps even you…..

In case you aspire to the lofty heights of such fame, here’s a handy checklist to make sure that your photos have the chance of making the grade.

 

  • Never stop and frame the image  – clicking that shutter in a rush creates an often-pleasing blurred effect, perfect for those cluttered rooms.
  • Don’t miss those nooks and crannies – random corners, corridors and even the odd bush, all make it into the Wall of Shame with regularity.
  • Always include the vendor – it makes them feel special if they are featured in their property photographs.
  • Don’t forget their pets – they should have pride of place in the pictures too, it’s only fair.
  • Keep unusual objects in the frame – they often create a welcome distraction for the potential buyer.
  • Never tidy anything– it’s not your job, after all.
  • Don’t worry if your shots are seasonal – no one will notice if your snowy photos are used in June, or daffodil pictures in October.
  • If it was raining on the day of the shoot, add a fake blue sky  – it will add colour and interest to your external property images.
  • Screenshot the last agents’ photos on your phone if you can’t be bothered to go and take new ones.
  • Include the odd selfie – the odder the better.  Mirrors are great for this.

I hope this post has been helpful.  Let me know if you’d like any photography tips and advice, as my Wall of Shame has hundreds of examples I can direct you to, if you want to get that shot just right.

Do you get my Supertips, just for estate agents? They’re packed with great advice and strategies on everything from Rightmove hacks to more terrific photography dos and don’ts. Click here for yours.

What to read next: Ditch the Tech!

What to do next: Do you get my Supertips? They’re jam-packed full of great tips and marketing strategies just like this one, and best still – they’re free! Get yours here ->www.samashdown.co.uk/samsupertips

Speak to Sam: If you’d like to know how I think you could improve your marketing, just answer a few short questions here and I’ll tell you if and how you could be more effective.

Sam Ashdown

Sam is an industry-renowned marketing strategist to estate agents. She helps agents grow and flourish, using her unique smart marketing techniques and strategies. Sam works with agents throughout the UK to help them gain more valuations, win more instructions and sell more properties.

You May Also Enjoy

small house bird box
Breaking News

Public Sentiment Favours Social Infrastructure Over Housing Resistance

Britain is more YIMBY than NIMBY, as social housing tops consumers’ housing policy priorities   More than two in five UK adults support new homes being built within three miles of where they live (43 per cent), nearly twice the proportion who oppose local development (22 per cent) Building social or affordable housing is the…
Read More
Breaking News

Homebuyers are Prioritising Wi-Fi Over Good Schools

One in four Brits would reject a home over potential slow broadband Almost half (45%) of recent and prospective home movers rank broadband among their considerations when choosing a home, much more so than local schools (26%) Over 1 in 3 (37%) don’t feel settled into a new home until their Wi-Fi is working. Of…
Read More
Letting Agent Talk

Landlord returns reach almost 7% in some areas

Landlord returns reach almost 7% in strongest rental markets, but protecting those returns is just as important as generating them   The latest analysis by The Letting Partnership has revealed that rental yields are reaching almost 7% in England’s strongest-performing markets, but the firm has warned landlords that generating a healthy return is only half the equation,…
Read More
Letting Agent Talk

Portfolio landlords now control almost half of England’s private rentals

A changing landlord landscape is being shaped by wealth creation, lifestyle flexibility and a more professional approach to property investment. A new generation of investors are entering the market driven by long-term wealth creation, lifestyle flexibility and a more business-minded approach to property ownership, according to John Minnis estate agents. While the latest English Private…
Read More
Rightmove logo
Breaking News

Commuter growth peaks in the north as Manchester and Glasgow lead the way

New analysis from the UK’s largest property platform Rightmove, reveals the commuter hotspots around six major cities where average asking prices are rising the fastest Affordable commuter locations around Glasgow and Manchester lead house price growth Falkirk, Stirlingshire, has the highest price growth at +13.5%, with an average asking price of £183,596 While asking prices…
Read More
Estate Agent Talk

Castles, cottages, vineyards and barn conversions

The latest data from LandSale has revealed what buyers can expect to pay, and how much they can get for their money if they want to escape to the country, with castles, vineyards, barn conversions, and cottages currently offering very different routes to rural living. The analysis draws on LandSale’s internal listing data and examines…
Read More