Call yourself a photographer?

Have you seen my Wall of Shame? Here’s the link – grab a cup of coffee and marvel at the wonderful property photography there, courtesy of your industry colleagues, your competition, or perhaps even you…..

In case you aspire to the lofty heights of such fame, here’s a handy checklist to make sure that your photos have the chance of making the grade.

 

  • Never stop and frame the image  – clicking that shutter in a rush creates an often-pleasing blurred effect, perfect for those cluttered rooms.
  • Don’t miss those nooks and crannies – random corners, corridors and even the odd bush, all make it into the Wall of Shame with regularity.
  • Always include the vendor – it makes them feel special if they are featured in their property photographs.
  • Don’t forget their pets – they should have pride of place in the pictures too, it’s only fair.
  • Keep unusual objects in the frame – they often create a welcome distraction for the potential buyer.
  • Never tidy anything– it’s not your job, after all.
  • Don’t worry if your shots are seasonal – no one will notice if your snowy photos are used in June, or daffodil pictures in October.
  • If it was raining on the day of the shoot, add a fake blue sky  – it will add colour and interest to your external property images.
  • Screenshot the last agents’ photos on your phone if you can’t be bothered to go and take new ones.
  • Include the odd selfie – the odder the better.  Mirrors are great for this.

I hope this post has been helpful.  Let me know if you’d like any photography tips and advice, as my Wall of Shame has hundreds of examples I can direct you to, if you want to get that shot just right.

Do you get my Supertips, just for estate agents? They’re packed with great advice and strategies on everything from Rightmove hacks to more terrific photography dos and don’ts. Click here for yours.

What to read next: Ditch the Tech!

What to do next: Do you get my Supertips? They’re jam-packed full of great tips and marketing strategies just like this one, and best still – they’re free! Get yours here ->www.samashdown.co.uk/samsupertips

Speak to Sam: If you’d like to know how I think you could improve your marketing, just answer a few short questions here and I’ll tell you if and how you could be more effective.

Sam Ashdown

Sam is an industry-renowned marketing strategist to estate agents. She helps agents grow and flourish, using her unique smart marketing techniques and strategies. Sam works with agents throughout the UK to help them gain more valuations, win more instructions and sell more properties.

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