Can Video Make an Estate Agency Star?

I’ve spent a lot of time recently watching videos.

All in the name of professional research (that old chestnut I hear you cry).

But genuinely it is. You see I do a lot of reviews on agency websites and that of their nearest and dearest rivals.

It’s interesting work and I feel strongly that the use of video is THE biggest area where estate agents can improve their website content enormously. And by doing so they can go a long way to building trust and rapport with their local audiences.

Why?

One example of video power happened to me recently. I had been contacted by an agent who wanted to meet up to discuss PR stuff and marketing ideas.

It was the first time we’d met so I jumped online prior to the meeting and looked at his company’s website and saw he had made a video.

He came across well in it, it was professionally shot, nicely edited and carefully scripted without feeling wooden.

I felt like I knew him, and liked him, before having ever met him.

And there dear reader is why I think video is such a powerful medium for agents.

When you are called round for a valuation wouldn’t it be great if the prospective vendor already had that comforting feeling of knowing you a little and ideally warming to you before you even met?

More agencies are adopting the use of videos on their websites and as part of their PR and marketing campaigns. Some good, some bad.

But I feel we can do a lot better than talking head shots where the big boss simply waxes lyrical about his or her brilliant agency to the camera.

With a little creativity, courage and chutzpah agencies can create videos that people talk about and share. Videos that are remarkable. And different.

How?

Well I’ve teamed up with a professional actress who advises on presentation, tone and all that jazz and a director chap who is an expert at shooting films for company use.

The one difference from the vast majority of what I’ve seen out there already is the quality and creativity of the scripts and ideas these guys are producing.

Now I’m not suggesting Hollywood blockbusters here, simply videos that go a long way to getting people to know your agency, like your agency and trust your agency.

If you are interested in finding out if video can make you an estate agency star ping me an email at Jerry@propertyprexpert.co.uk.

Thanks for reading and here’s to your next instruction.

Jerry

PS: The intro video on my site is over a year old and while it was well received at the time just like Louis Van Gaal it has ran its course and is being replaced.

PPS: Free book from my marketing library to the first person who emails with the name of the band that sung Video Killed the Radio Star.

You May Also Enjoy

Breaking News

Breaking Property News – 07/12/23

Daily bite-sized proptech and property news in partnership with Proptech-X.   Blend of short-tail and long-tail lead generation strategies is crucial for estate agents In the ever-evolving estate agency sector, the game-changing role of digital marketing is more evident than ever. Recognising the significance of a well-rounded approach, today’s estate agents are urged to embrace…
Read More
Estate Agent Talk

Enhance Your Home’s Curb Appeal With These Simple Upgrades

Recognizing the significance of curb appeal is universal among the majority of homeowners, whether you’re in the market to sell, rent, or simply create a lasting impression for your family and guests. Investing in your home’s curb appeal not only pays off aesthetically but also adds tangible value to your property. Fortunately, there’s no need…
Read More
Estate Agent Talk

Navigating the Realm of Real Estate: A Comprehensive Guide to Property, Land, and Home Deco

Real property, encompassing land, buildings, and other tangible assets, is a dynamic and multifaceted region that performs a pivotal position in shaping our dwelling environments and influencing economic growth. Understanding the intricacies of actual estate is essential for people in search of to put money into assets, acquire their dream houses, or honestly stay knowledgeable…
Read More
Love or Hate Rightmove
Breaking News

Rightmove’s weekly mortgage tracker – 06/12/23

The average 5-year fixed mortgage rate is now 5.11%, down from 5.36% a year ago The average 2-year fixed mortgage rate is now 5.52%, down from 5.61% a year ago The average 85% LTV 5-year fixed mortgage rate is now 5.20%, down from 5.37% a year ago The average 60% LTV 5-year fixed mortgage rate…
Read More
Love or Hate Rightmove
Breaking News

Rightmove Happy at Home Index 2023: Richmond upon Thames named happiest place to live by residents

The borough of Richmond upon Thames in London has been crowned the happiest place to live in Great Britain, followed by Winchester in Hampshire: It’s the first time a London location has topped Rightmove’s Happy at Home Index, now in its 12th year Monmouth in Wales takes third place, the first time an area from…
Read More
Estate Agent Talk

How to Use Green Carbide for Sustainable and Affordable Real Estate Projects

How Recycled Carbide Can Help You Build Greener and Cheaper Real Estate Projects Green carbide is a cutting-edge material that CERATIZIT, a leading provider of hard material solutions, has developed. It is a kind of cemented carbide that is made from over 99% of recycled carbide from old milling cutters, drills and solid carbide tools.…
Read More