Can Video Make an Estate Agency Star?

I’ve spent a lot of time recently watching videos.

All in the name of professional research (that old chestnut I hear you cry).

But genuinely it is. You see I do a lot of reviews on agency websites and that of their nearest and dearest rivals.

It’s interesting work and I feel strongly that the use of video is THE biggest area where estate agents can improve their website content enormously. And by doing so they can go a long way to building trust and rapport with their local audiences.


One example of video power happened to me recently. I had been contacted by an agent who wanted to meet up to discuss PR stuff and marketing ideas.

It was the first time we’d met so I jumped online prior to the meeting and looked at his company’s website and saw he had made a video.

He came across well in it, it was professionally shot, nicely edited and carefully scripted without feeling wooden.

I felt like I knew him, and liked him, before having ever met him.

And there dear reader is why I think video is such a powerful medium for agents.

When you are called round for a valuation wouldn’t it be great if the prospective vendor already had that comforting feeling of knowing you a little and ideally warming to you before you even met?

More agencies are adopting the use of videos on their websites and as part of their PR and marketing campaigns. Some good, some bad.

But I feel we can do a lot better than talking head shots where the big boss simply waxes lyrical about his or her brilliant agency to the camera.

With a little creativity, courage and chutzpah agencies can create videos that people talk about and share. Videos that are remarkable. And different.


Well I’ve teamed up with a professional actress who advises on presentation, tone and all that jazz and a director chap who is an expert at shooting films for company use.

The one difference from the vast majority of what I’ve seen out there already is the quality and creativity of the scripts and ideas these guys are producing.

Now I’m not suggesting Hollywood blockbusters here, simply videos that go a long way to getting people to know your agency, like your agency and trust your agency.

If you are interested in finding out if video can make you an estate agency star ping me an email at

Thanks for reading and here’s to your next instruction.


PS: The intro video on my site is over a year old and while it was well received at the time just like Louis Van Gaal it has ran its course and is being replaced.

PPS: Free book from my marketing library to the first person who emails with the name of the band that sung Video Killed the Radio Star.

You May Also Enjoy

Rightmove logo
Breaking News

Average first-time buyer mortgage payment up 61% since last election

Rightmove’s latest first-time buyer study highlights that the average first-time buyer mortgage payment has risen by 61% since the last election year of 2019, from £667 to £1,075 per month as rates remain elevated The average first-time buyer mortgage payment has significantly outpaced wage growth, which is up by 27% over the same five-year period…
Read More
Home and Living

Top 4 Indications That Your Two Story Home is in Need of Pest Control

Have you noticed tiny pests crawling around your home? Pests are more than just a nuisance. They can cause damage and spread diseases. If you live in a two story home, it can be even harder to spot the signs of an infestation. Knowing what to look for is the key. In this guide, we…
Read More
Estate Agent Talk

Matching Your Needs: Choosing The Ideal Residential Property Management Services

Owning residential properties can be an excellent investment, but managing them can quickly become hard. From handling tenant issues to maintenance and rent collection, it’s a time-consuming task. Fortunately, there is a solution—property management services. They can handle these tasks for you, freeing you to focus on other priorities. However, with so many options available,…
Read More
Breaking News

Third of Private Renters Are Struggling to Afford Their Rents Says New Research

Over a third of all private renters are finding it difficult to afford their rent according to new research out today. Whilst overall 35 per cent of renters said they were finding it difficult or very difficult to afford their rent, this proportion increased to 56 per cent for those not in work due to…
Read More
Home and Living

Why Select High-Quality Shower Drains for Stunning Wet Room Design

A wet room is a fully waterproofed bathroom with an open shower area, where the floors and walls are designed to handle water exposure. One of the most important aspects to consider when designing a wet room is your shower drain. With a great range of available designs, homeowners and those in the construction industry…
Read More
Breaking News

Bank of England’s decision to hold the Base Rate – Industry Reaction

The Bank of England held interest rates at 5.25% for the seventh time in a row. The decision comes despite official figures yesterday which revealed inflation had fallen to the Bank’s target of 2% for the first time in nearly three years. Here are some thoughts from the property industry.   Rightmove’s mortgage expert Matt…
Read More