Can you sell property without Zoopla or Rightmove?

Given the huge portal costs and the attempts by the On The Market to break this duopoly, can you successfully sell a property as an estate agency without using these three behemoths?
Most industry experts would laugh and say no.
It’s impossible.
The reach of Rightmove and Zoopla is so extensive that you’d be seriously deluded to think it’s possible.
I though am not so sure.
I accept it’s standard industry practice but I think many of the hits on Rightmove and Zoopla are habitual net twitchers.
Personally, I check each daily still – having moved only 6 weeks ago.
I can’t imagine I’m alone either?
I think reliance on these two portals does lead to a level of complacency.
How many estate agents invest as much in their own websites, Facebook pages, Facebook ads and Twitter as they do onpaying portals?
An estimate of £1600 a month for portal fees I guess covers it.
That’s a whopping £19,200 with fees increasing annually.
Now what would a carefully crafted, SEO scaffolded website with linked social media pages cost a year to set up and maintain?
A fraction.
What would a blogging strategy cost estate agents per month? £100?
So I ask here in all seriousness, without any denigration of the giant portals with their giant fees, can you not consider alternatives?
Have you considered other options?
With Rightmove profits for 2015 running at £144 million with Zoopla Property Group amassing £33 million, don’t you as estate and letting agents think there could be an alternative marketing strategy?
Not dropping the portals, but thinking, negotiating better rates so the cash cow of portals doesn’t get overfed with your estate agency money?

Stuart Walton


You May Also Enjoy

Who are Rentd
Letting Agent Talk

Renters (Reform) Bill Dropped – Thoughts from the Industry

The Renters (Reform) Bill has been dropped as a result of the general election being called. Here are some thoughts from within the property industry. Ben Beadle, Chief Executive of the National Residential Landlords Association: “It is hugely disappointing that this Bill will not now make it into law. The news comes despite the fact that…
Read More
Estate Agent Talk

July 4 General Election – Thoughts from the Industry

Prime Minister, Rishi Sunak has called a general election for July 4, 2024, citing now being the time for the people of Britain to choose the next government. Here are some thoughts from within the property industry. Tim Bannister, Rightmove’s property expert: “A look back at recent elections shows that house prices and activity usually…
Read More
Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker

Matt Smith, Rightmove’s mortgage expert said: “Today’s inflation drop feels like an important milestone on the road to the first Base Rate cut. There’s been some to-ing and fro-ing over whether we’ll see a summer Base Rate cut, but today’s news will likely reinforce some of the positive words coming from the Bank of England…
Read More
Estate Agent Talk

Rayner right to be ambitious on housebuilding

At UKREiiF, Angela Rayner, Shadow Housing Secretary made several commitments to help solve the UK’s housing crisis including new towns, greater numbers of affordable housing, a return of housing targets and a clear design code criteria. Richard Beresford, Chief Executive of the National Federation of Builders (NFB), said: “Although election season is the time for…
Read More
Breaking News

Comment on Land Registry’s House Price Index showing an annual rise of 1.8%

Commenting on Land Registry’s UK House Price Index showing an annual rise of 1.8%, Daniel Austin, CEO and co-founder at ASK Partners, said: “The property sector is recovering. Rent values have seen sustained growth, positioning real estate as reasonably valued in comparison to gilts and presenting growth potential. In the realm of commercial real estate,…
Read More
Breaking News

Breaking Property News – 22/05/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Sunak calls General election for 4th July 2024 – American Independece Day Many pundits feel that post the General election Rishi Sunak will fly off to Silicon Valley, so maybe holding the General election on American Independence Day is no coincidence! The real carnage…
Read More