Can your Twitter following determine your future business success?
July 5, 2016
I do it myself so I am sure many others are doing it also and I guarantee that many more will follow suit – I judge a company’s size by the amount of followers they have on Twitter and I would also consider a company not trading if it hadn’t tweeted in the last six months.
OK, on many occasions my judgement may be wrong, but I feel that as the importance of social media continues to rise in business, my judging of how many followers a company has as an estimation of their size, will be increasingly accurate.
So what can you do to increase your followers on Twitter? It is said that 9 out of 10 Twitter users have engaged at least once with a business on its platform so that means to me that the 350 million approx Twitter users are mostly an highly target audience for you to attract.
- Follow other users. Now this needs some thought as it is not just the case of following whoever, or in-fact not even the case of following users whose profiles are similar to who you are looking to attract. Accounts make look good, but they may no longer be active or in some cases, they may be fake ones / spam. Think about real time so search Twitter for relevant keywords and the conversations surrounding them which are happening, these people engaging in these chats will be the ones to follow. Look out for similar businesses to you on Twitter, look at their followers and yes you need to be cheeky, but follow their latest followers who have profiles of interest as they are likely to be active and will also be interested in your business.
- Amazing content. It is quite simple, with today’s explosion of internet based information / entertainment, that you have to stand out from the crowd and believe it or not, you already know what marketing content works and what doesn’t work already. In our everyday lives we are bombarded with information that we have to quickly shift through to get to the items which matter to us or as many of us will be susceptible to, our attentions are grabbed by clever marketing / catchy headlines / odd photos etc. With this in mind, the clever marketing, we must place great importance to quality content. Do not just think stand content like ‘how to present your house for sale‘, think more ’10 top smells to help sell your house for more’. Succeed on Twitter, attract new followers, share great content and this will mean latest news (quite literally as it happens), catchy headlines (ie What my neighbour dumped in my front garden) or eye catchy images such as:
- Study the likes of impressions and engagement. What is working with what you share on Twitter and what doesn’t and even which times of the day or week works best in now checkable with the likes of the activity tab on each of your Tweets. You now do not have to share content online blindly, you can work out the optimum times that your content gets the best engagement and schedule your content to go out at the same times each day. By understanding the best times to Tweet you will also get to know your audience better and what they are more responsive to, certain style of using social media may work for some businesses whereas not for the rest.
You May Also Enjoy
Castles, cottages, vineyards and barn conversions
The latest data from LandSale has revealed what buyers can expect to pay, and how much they can get for their money if they want to escape to the country, with castles, vineyards, barn conversions, and cottages currently offering very different routes to rural living. The analysis draws on LandSale’s internal listing data and examines…
Read More 
Poor property maintenance could wipe £59,000 in value
The latest research by property management specialist, Rushbrook, has revealed that landlords who fail to adequately maintain their rental properties could see as much as £30,172 wiped from the value of the average buy-to-let investment across England, with this potential loss climbing to almost £59,000 in London. Rushbrook analysed landlord-specific property values across each…
Read More 
Breaking Property News 20/8/26
Daily bite-sized proptech and property news in partnership with Proptech-X. Why Angela Rayner Housing Secretary is in the wrong job – again A smile, bluster and vague soundbites will not solve the UK housing crisis Thought Leadership by Andrew Stanton – CEO Proptech-PR ‘I have been involved in the UK property industry since the mid 1980’s…
Read More 
Buyers Looking Beyond London
London new-build demand plummets behind commuter belt as buyers look beyond the capital Demand for new-build homes in Essex more than three times higher than in London, while Hertfordshire faces supply squeeze amid growing buyer appetite The latest research by UK Property Development has revealed a growing divide between London’s new-build market and…
Read More 
Top six tips for first-time buyers
Independent mortgage broker, Flagstone Financial, has outlined key advice for first-time buyers, pointing to flexible options as signs of an improving mortgage market. With high loan-to-value lending (80–95%) becoming more widely available, the property ladder is more accessible than in recent years, and experts at Flagstone Financial, partner of the Beresfords Group, are advising…
Read More 
England’s rental stock surges by as much as 86.6% in a year
Rental listings have almost doubled in Tyne and Wear since August 2025, with Greater Manchester and a host of other markets also recording double-digit growth The latest research from Propoly has revealed that England’s rental listings have climbed by an average of 7.4% in the past year, led by an 86.6% increase in Tyne and…
Read More