Can your Twitter following determine your future business success?

I do it myself so I am sure many others are doing it also and I guarantee that many more will follow suit – I judge a company’s size by the amount of followers they have on Twitter and I would also consider a company not trading if it hadn’t tweeted in the last six months.

OK, on many occasions my judgement may be wrong, but I feel that as the importance of social media continues to rise in business, my judging of how many followers a company has as an estimation of their size, will be increasingly accurate.

So what can you do to increase your followers on Twitter? It is said that 9 out of 10 Twitter users have engaged at least once with a business on its platform so that means to me that the 350 million approx Twitter users are mostly an highly target audience for you to attract.

  • Follow other users. Now this needs some thought as it is not just the case of following whoever, or in-fact not even the case of following users whose profiles are similar to who you are looking to attract. Accounts make look good, but they may no longer be active or in some cases, they may be fake ones / spam. Think about real time so search Twitter for relevant keywords and the conversations surrounding them which are happening, these people engaging in these chats will be the ones to follow. Look out for similar businesses to you on Twitter, look at their followers and yes you need to be cheeky, but follow their latest followers who have profiles of interest as they are likely to be active and will also be interested in your business.
  • Amazing content. It is quite simple, with today’s explosion of internet based information / entertainment, that you have to stand out from the crowd and believe it or not, you already know what marketing content works and what doesn’t work already. In our everyday lives we are bombarded with information that we have to quickly shift through to get to the items which matter to us or as many of us will be susceptible to, our attentions are grabbed by clever marketing / catchy headlines / odd photos etc. With this in mind, the clever marketing, we must place great importance to quality content. Do not just think stand content like ‘how to present your house for sale‘, think more ’10 top smells to help sell your house for more’. Succeed on Twitter, attract new followers, share great content and this will mean latest news (quite literally as it happens), catchy headlines (ie What my neighbour dumped in my front garden) or eye catchy images such as:

small car

  • Study the likes of impressions and engagement. What is working with what you share on Twitter and what doesn’t and even which times of the day or week works best in now checkable with the likes of the activity tab on each of your Tweets. You now do not have to share content online blindly, you can work out the optimum times that your content gets the best engagement and schedule your content to go out at the same times each day. By understanding the best times to Tweet you will also get to know your audience better and what they are more responsive to, certain style of using social media may work for some businesses whereas not for the rest.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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