Marketing
Marketing Trends for Estate Agency in 2017:
360 Drone Attack: I am sure that most readers will have at least seen one drone video online, be it via an agency listing or an update on social media. These videos are growing in popularity and becoming more and more an economical option for showcasing products and I would say one of the best…
Christopher Walkey
How to Get Verified on Twitter – The Ultimate Guide:
For those of you, who just like me, that love Twitter then you will be very familiar what the blue tick means and the effect that this magical little icon means. For those outside of this zone, a blue tick on Twitter means that your account has been verified by Twitter and besides your account…
Christopher Walkey
How to use Twitter more effectively for your business in 2017
Twitter still remains, for both myself personally and for the businesses I run, the most powerful lead generation marketing tool that I have. I have spent an awful amount of time studying and using Twitter from understanding follower engagement better to working out the best content to share in order to grow particular parts of…
Christopher Walkey
Estate Agency website performance – David Opie of ETSOS answers our questions:
How important is it, that as an estate / letting agency, you understand how well your website has been performing in 2016? Most home movers start their search online where the portals are now, in effect, the shop window of estate agency. Recognising this, successful agents have shifted the focus of their website from property…
EAN Content
How to write a better blog
How to write a better blog Struggling to string sentences together? Tired of writing posts you’re not completely confident with? Dont worry! Every blogger has gone through torrid spells where things don’t seem to flow as well as you’d like. Blogging is a skill that needs to be honed and requires patience; ‘Rome wasn’t built…
EAN Content
A new website for 2017? Estate Apps answers some important questions:
How important is it, that as an estate / letting agency, you understand how well your website has been performing in 2016? Knowing how your website is performing is paramount with almost every user beginning their property search online. You need to know that your visitors are finding the content they want / need quickly…
EAN Content
Buying Boards?
You’re in an MA in a house you really want. It’s a prime property, in a lovely area. But where to pitch the price to win the instruction? Say you think it’ll fetch £450,000, so maybe you say £475,000, then watch their faces. They don’t seem ecstatic, so you soften it slightly by adding a…
Sam Ashdown
What’s in store for Social Media in 2017?
I think it fine to say that social media has performed highly since it’s humbled beginnings in the mid 2000’s in facing many doubters, breaking many stiff barriers and also becoming adopted by not only the young and trendy generations, but by the broad mass of the population and importantly businesses too. It’s advancement now…
Christopher Walkey
What’s in a weeks worth of leaflets…
The amount of leaflets that come through our letterbox each and every week, I thought it a good idea to keep a random weeks worth to see exactly what offers we are missing (mostly they are directly dispatched to the recycle bin). So, one week of leaflets, Monday to Sunday and the end of November…
Christopher Walkey
What got you here isn’t working any more
Over half a million people work in estate agency in the UK, probably three times the number employed in the industry when I was a child. Transactions, however, have not trebled in the same timespan. Which means one thing: HUGE competition for instructions. Where your predecessors could rely on word of mouth and goodwill to…
EAN Content
Why I love independent estate and letting agents
I love independent agents. I love you because you give your heart and soul to what you do. You miss parties and nights out; you stand in the rain on a Saturday watching your kids run around a muddy field, then go straight to a viewing. Your alarm clock always goes off too early; you…
Sam Ashdown
Estate Agents _ What do you really sell?
It’s been cold recently. And it’s been getting dark earlier. Before you start thinking I’m indulging in National State the Bleeding Obvious Day let me explain where I’m headed. I was shuffling down the High Street where I live the other day freezing my face off. It was that horribly dusky 4pm ish time of…
Jerry Lyons
Estate agents who outsource their viewing services…
Estate agents who outsource their viewing services… will have best chance of success in 2017. One of the most significant business trends in 2017 is likely to be outsourcing. And, with estate agents increasingly expected to do more with less, this makes sense. Just think about it, with time the one thing none of us…
EAN Content
Letting Agents – Don’t let them bash you without a fight
My old man was a 11 year-old Irish immigrant from County Cork when his family landed on these shores in 1950. It was a time when boarding houses displayed signs saying no blacks, no Irish, no dogs. Rough times. And being one of the first of the new small wave of Irish kids in his…
Jerry Lyons
Who’s Your Pacemaker?
Do you ever watch the London Marathon or the Great North Run? I do, with a mixture of awe and guilt. Awe that so many people had taken on such a momentous challenge, of their own free will, and guilt, that I was enjoying the event from my sofa, while many people less fit than…
Sam Ashdown