Marketing
Swap ideas for pizza
inShare Most days, I chat to an estate agent about their biggest challenges. Up and down the country; single office or multi; their challenge is almost always the same: they aren’t getting through enough doors. There’s nothing more frustrating than a board going up on your patch that you haven’t even been invited out to,…
Sam Ashdown
The Little Touches that Make a BIG Difference
It was a big day in the Lyons’ household on Monday 12 September. My little girl started school. Mum was nervous, I was anxious, but the little ‘un was unphased. Seeing her take her first little steps into the classroom at a place she’ll end up spending the next seven years made me feel lucky. Lucky…
Alex Evans
The Best Valuation Blueprint
At HomeTruths, we – that is, my consultants and I – offer a free consultation to homeowners who are struggling to sell their property. This is usually an hour-long visit, and over the last decade, we have collectively done hundreds of these consultations, honing them along the way, until they are the refined and polished…
Sam Ashdown
Growing your Twitter Audience without spending a penny.
As social media takes over so much of our everyday lives the importance of our presence on them becomes increases and especially so for businesses. Twitter is one of the busiest social media channels for business today as it’s an easy to use and highly effective place to share news, advice and information out to a…
Christopher Walkey
When tech doesn’t work
I conducted a mystery shop this week. I called an agent, and spoke to a lovely lady called Carol. Carol sounded like she was busy. Obviously, she wasn’t just waiting for my call, so no doubt she was doing something important like answering emails, writing property details or updating the company Facebook page. But…
Sam Ashdown
MANAGING THE SALES MAVERICK
The sales maverick, rogue elephant, troublesome superstar, it all means the same. It’s a challenge that virtually every manager I have met trained or been associated with has had to deal with. I believe that it’s a challenge that managers often find the most demanding of their time and ability. In my training sessions a…
Alex Evans
Who’s running your diary?
Has anyone seen my weekend? I’m sure it was right here, and now it’s gone. And when I come to think of it, I haven’t seen last month for a while either….. Time flies when you’re enjoying yourself, (I am, in my business). Before you know it, it’ll be next week; next month; next year….
Sam Ashdown
Is Your Branding Working For You?
Introduction Finally a moment to breathe for all estate agents – the holidays are here! The perfect time of year to eat, drink, take a holiday and… consider next year’s branding strategy. Whether you’re aiming for a complete branding overhaul or just ensuring your current branding is up to scratch, we’ve created a simple branding…
What estate agents actually do
How to add huge value with a little show and tell Ask Mr and Mrs Joe Public what an estate does for his fee, and you’ll get a variety of hostile answers, most of them unprintable. Of course, we’re all fighting with the legacy of unscrupulous agents who came before us (and those who are…
Sam Ashdown
Call yourself a photographer?
Have you seen my Wall of Shame? Here’s the link – grab a cup of coffee and marvel at the wonderful property photography there, courtesy of your industry colleagues, your competition, or perhaps even you….. In case you aspire to the lofty heights of such fame, here’s a handy checklist to make sure that your…
Sam Ashdown
How to attract PERFECT client
Let me introduce you to my client, Mark; in his late forties, and running his own independent agency. Mark was working for a corporate, way back, but left when he felt constrained by their way of doing things. He knew he could be a better estate agent on his own, and has been proving that…
Sam Ashdown
Have you got the time to keep in touch with tenants?
There’s a great article doing the rounds in lettings circles, offering property managers advice for keeping in touch with tenants. Forging a good relationship with people that live in the properties you manage is vital for the smooth running of the let. It will also please landlords, who are paying you to protect their asset…
ARPM
Keep it fresh with seasonal estate agency marketing
Keeping your marketing fresh and up to date is not always easy when you are busy with the day to day running of your estate agency. Natures changing seasons can provide inspiration and ideas which can be used for seasonal estate agents leaflets Spring, Summer, Autumn and Winter, all the seasons have their unique points…
7 Ways to Get More Valuations
How to get through more doors, more often. Marketing advice for estate and letting agents that actually works, from Sam Ashdown. Too long: didn’t read? Skip to the bottom and see all 7 It’s so frustrating, isn’t it, when you see a great property launched to market and you didn’t even get invited to value?…
Sam Ashdown
Is it time to change your Estate Agency Window Displays?
Up to 50% window displays – end of summer special offer Are you looking to update your windows and get exceptional value for money? Plus you want to look different from everyone else. Take advantage of a limited offer on our designer range of LED Light Pockets. Place an order before the 2nd September and…
Alex Evans