Marketing
Should you be first through the door?
When you go out to a valuation, would you choose to be the first agent to go in? Or the last? Or perhaps the one in the middle? I’ve heard arguments for every which way, with no real conclusion. Having researched this issue, talked to loads of agents and put my curious mind to work,…
Sam Ashdown
We ask Yomdel some questions to find out what they offer the industry:
We asked Andy Soloman of Yomdel some questions… What does Yomdel do? Yomdel offers fully managed 24/7 live chat, and has a special focus and expertise in the property sector. If you ask any business owner the question: “Where are your customers?” There is actually only one answer these days: “Online”. As footfall in the high…
Christopher Walkey
Love your competitors
Never knock the competition. My dad taught me this; he was a star sales rep in the 70s, way before social media made it so easy to do exactly that, but if he were still around, he’d give me the same advice now. In some ways, it’s more true now in this new transparent world…
Sam Ashdown
5 Estate Agent Websites I love
I’m working on a few estate agents’ websites at the moment, including one for a real estate agent in Chicago. Your website is such an opportunity to showcase your agency and attract new clients, but most agent websites just miss the mark. I’ve put together here my top 5 website tips to help you evaluate…
Sam Ashdown
Key Content Writing Tips for Business
I would say that content writing is one of the core elements of marketing and one of the best ways to drive target audiences to your brand online. Mobile internet is a growing trend and many of us today will be heavily engrossed with our mobile phones during different times of the day from our…
Christopher Walkey
Swap ideas for pizza
inShare Most days, I chat to an estate agent about their biggest challenges. Up and down the country; single office or multi; their challenge is almost always the same: they aren’t getting through enough doors. There’s nothing more frustrating than a board going up on your patch that you haven’t even been invited out to,…
Sam Ashdown
The Little Touches that Make a BIG Difference
It was a big day in the Lyons’ household on Monday 12 September. My little girl started school. Mum was nervous, I was anxious, but the little ‘un was unphased. Seeing her take her first little steps into the classroom at a place she’ll end up spending the next seven years made me feel lucky. Lucky…
Alex Evans
The Best Valuation Blueprint
At HomeTruths, we – that is, my consultants and I – offer a free consultation to homeowners who are struggling to sell their property. This is usually an hour-long visit, and over the last decade, we have collectively done hundreds of these consultations, honing them along the way, until they are the refined and polished…
Sam Ashdown
Growing your Twitter Audience without spending a penny.
As social media takes over so much of our everyday lives the importance of our presence on them becomes increases and especially so for businesses. Twitter is one of the busiest social media channels for business today as it’s an easy to use and highly effective place to share news, advice and information out to a…
Christopher Walkey
When tech doesn’t work
I conducted a mystery shop this week. I called an agent, and spoke to a lovely lady called Carol. Carol sounded like she was busy. Obviously, she wasn’t just waiting for my call, so no doubt she was doing something important like answering emails, writing property details or updating the company Facebook page. But…
Sam Ashdown
MANAGING THE SALES MAVERICK
The sales maverick, rogue elephant, troublesome superstar, it all means the same. It’s a challenge that virtually every manager I have met trained or been associated with has had to deal with. I believe that it’s a challenge that managers often find the most demanding of their time and ability. In my training sessions a…
Alex Evans
Who’s running your diary?
Has anyone seen my weekend? I’m sure it was right here, and now it’s gone. And when I come to think of it, I haven’t seen last month for a while either….. Time flies when you’re enjoying yourself, (I am, in my business). Before you know it, it’ll be next week; next month; next year….
Sam Ashdown
Is Your Branding Working For You?
Introduction Finally a moment to breathe for all estate agents – the holidays are here! The perfect time of year to eat, drink, take a holiday and… consider next year’s branding strategy. Whether you’re aiming for a complete branding overhaul or just ensuring your current branding is up to scratch, we’ve created a simple branding…
What estate agents actually do
How to add huge value with a little show and tell Ask Mr and Mrs Joe Public what an estate does for his fee, and you’ll get a variety of hostile answers, most of them unprintable. Of course, we’re all fighting with the legacy of unscrupulous agents who came before us (and those who are…
Sam Ashdown
Call yourself a photographer?
Have you seen my Wall of Shame? Here’s the link – grab a cup of coffee and marvel at the wonderful property photography there, courtesy of your industry colleagues, your competition, or perhaps even you….. In case you aspire to the lofty heights of such fame, here’s a handy checklist to make sure that your…
Sam Ashdown