The Little Touches that Make a BIG Difference

It was a big day in the Lyons’ household on Monday 12 September.

My little girl started school.

Mum was nervous, I was anxious, but the little ‘un was unphased.

Seeing her take her first little steps into the classroom at a place she’ll end up spending the next seven years made me feel lucky.

Lucky that I’m self-employed and can fit my schedule around my family’s needs to be there on these special days.

Lucky that she’s a confident and curious little spirit who loves anything new.

Lucky that she’s healthy and happy. I was also lucky enough to get a great PR reminder.

We picked her up from school three hours later (phasing in so I’m told).

All good – she runs out smiling. “How was it? I ask. “Did you have fun?”

“Yes, now can I have a treat like you promised?”

Well a deal is a deal so mum’s taking her to the toy store in town later. (£10 budget – blame Brexit I’ve told my missus).

But as we chatted in the playground she showed us a ‘kurtificate’ her new teacher gave her. It was a ‘Well Done on your first morning at school’ with her name on it and a lovely photo of my daughter holding a paper frame and smiling her head off.

It was signed by her teacher and the teaching assistant. It’s a real keepsake.

Here’s the PR point.

All the kids in the other classes starting for the first day got certificates. But not all certificates are created equal.

A friend of ours whose child is in a different class was in the playground collecting her little cherub and showed us her certificate. It was nice but there was no photo of her little one which led her to comment ‘oh look your teacher has made the effort to take and include a photo.’

Another friend whose son is in my daughter’s class and has three older children at the school said: “This is lovely, we’ve had these certificates before with my other kids but never with a photo.”

My daughter’s teacher and her assistant had produced the certificates in keeping with the way the school welcome new pupils. BUT they worked a little harder to add the finishing touch of a photo.

On the face of it – it’s a small thing and yet the impact was from what we saw and indeed felt very big.

The teacher and assistant have created goodwill already by doing a nice thing slightly different from others. They are now being perceived as hard working and ‘really lovely’ (my wife’s words).

I see it with agencies I work with. When you commit to PR don’t do it half-heartedly, or as an afterthought. If you’re going to do it – do it as best you can even if that means a bit more work.

Think about the little things your agency can do that your rivals across the road can’t or won’t.

It often boils down to who is willing to work a little harder and who is disciplined enough to have a good idea and deliver it well.

An example is an agency I work with sponsors lots of local sports clubs and ALWAYS attends their presentation evenings. It would be so easy to sit behind the desk, write the cheque and think job done.

But by making that little extra effort they get to meet local home owners and landlords in a neutral environment where they are already perceived as being the good guys because they:

  1. A) Sponsor the club. B) Made the effort to attend.

Thanks for reading and here’s to your next instruction.




You May Also Enjoy

how to present your property for sale
Estate Agent Talk

6 Property Management Marketing Strategies For And Beyond

Did you know that over 70% of individual renters find their new homes on the­ internet? In our current digital e­ra, a sturdy online existence­ isn’t just an extra for property management firms—it’s a critical need. Nonethele­ss, with innumerable property administrators scrambling for visibility, how might your firm gain promine­nce? The solution is a de­tailed…
Read More
Estate Agent Talk

Strategies for Successful Real Estate Investment: Emphasising Luxury and Privacy

The appeal of luxury real estate lies in its ability to combine opulence with exclusivity, offering more than just a property but a lifestyle investment. For those seeking to enter this lucrative market, understanding the nuances of where and how to invest is crucial. As we navigate through key strategies for successful real estate investments,…
Read More
Estate Agent Talk

Leasehold and Freehold Reform Bill – Thoughts from the Industry

The Leasehold and Freehold Reform Bill has become law with the Act making it easier and cheaper for leaseholders to buy their freehold, increase standard lease extension terms to 990 years for houses and flats, and provide greater transparency over service charges. The Act will also remove barriers for leaseholders to challenge their landlords’ unreasonable…
Read More
Who are Rentd
Letting Agent Talk

Renters (Reform) Bill Dropped – Thoughts from the Industry

The Renters (Reform) Bill has been dropped as a result of the general election being called. Here are some thoughts from within the property industry. Ben Beadle, Chief Executive of the National Residential Landlords Association: “It is hugely disappointing that this Bill will not now make it into law. The news comes despite the fact that…
Read More
Estate Agent Talk

July 4 General Election – Thoughts from the Industry

Prime Minister, Rishi Sunak has called a general election for July 4, 2024, citing now being the time for the people of Britain to choose the next government. Here are some thoughts from within the property industry. Tim Bannister, Rightmove’s property expert: “A look back at recent elections shows that house prices and activity usually…
Read More
Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker

Matt Smith, Rightmove’s mortgage expert said: “Today’s inflation drop feels like an important milestone on the road to the first Base Rate cut. There’s been some to-ing and fro-ing over whether we’ll see a summer Base Rate cut, but today’s news will likely reinforce some of the positive words coming from the Bank of England…
Read More