Marketing
Why you should master Content Marketing
To sum up, for those readers who are busy rushing from one blog to another, mastering content marketing is literally how well you understand your target audience in order to deliver measurable success from what you share that gives them (your potential new customers) distinct value over and above what the core services and products your…
Christopher Walkey
Can you add £100k this year?
How you can easily add £100,000 or more to your topline by having a marketing system that does the work for you. Let’s do the maths: Take your average fee and multiply it by your conversion rate. What figure do you get? That’s how much every new market appraisal is worth to you. So:…
Sam Ashdown
Your Complete Client Attraction System
The 4 Ingredients you need to automate your marketing How independent estate and letting agents can create and implement a marketing system that brings in new enquiries every day, automatically. Are you a natural marketer? Most of you will probably answer no to that question. But unless you have a hefty budget to outsource all…
Sam Ashdown
Don’t Forget your Buyers
In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a genius, temporarily at least. One scene in the movie stuck with me. Travolta’s character, George, is initially perplexed by the fact that a rabbit is somehow getting into his vegetable patch, and resolves to fix the problem….
Sam Ashdown
Estate Agents don’t need Apps
Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is…
Sam Ashdown
Samsung screens available from approved resellers Fairfield Displays
Fairfield Displays are thrilled to announce that they will be working with Samsung SDS to resell a brand new digital display system that has been created by the technological heavyweights in conjunction with property experts Zoopla. The innovative system is made up of two different arrangements, interior and window displays. Samsung have created the software,…
Christopher Walkey
15 Proven Ways To Grow Your Twitter Following
When used correctly, Twitter is a powerful tool for businesses of all sizes. This micro-blogging platform shares real-time information to help you build your brand presence, connect and engage with your customers and share information instantly. But to do this, you need followers. Without them, your content isn’t seen or shared. So how can you…
Alex Evans
People, goldfish and estate agencies in 60 seconds
You’re busy. We all are. Time is our rarest commodity. Followed fast on its heels by our attention. We have to use both wisely. It’s exactly the same for your potential customers. They haven’t got the time to give your marketing and PR their full attention. Or have they? In my experience you can grab…
Alex Evans
Estate Agent Communication is Changing
I took my daughters to London this weekend. They made complex arrangements to meet various friends, at several different locations, throughout London and Surrey over the two days. What is perhaps notable, is that all these arrangements were made without actually speaking to anyone – their entire agendas were accomplished via iMessage, text, Snapchat, Whatsapp,…
Sam Ashdown
Is Social Media really working for your Estate Agency?
For many businesses in many business sectors, social media is now a stable part of their marketing activities. It will no doubt have a percentage marketing spend set aside for it and it is highly likely that the business you are searching for online will have a presence on at least one of the major…
Christopher Walkey
The Technology Transforming Estate Agency
Digital Signage for Estate Agents is the future of the industry. In recent years, the high-street estate agent has been challenged by the online agency. To compete in today’s market, traditional agencies need to adapt. Digital signage could be their secret weapon. Get Social With Your Signage More and more estate agents are turning their hand to…
Alex Evans
Don’t Tweet Your Properties
Why your audience is your most valuable asset, and how to look after it I posted this picture on Twitter the other evening. It opened up a bit of a debate. Some agents insisted that it works for them, generating enquiries and viewings. Others, including Julian O’Dell, estate agent and fellow trainer agreed with me:…
Sam Ashdown
Virtual Reality Viewings for Estate Agency
Virtual reality is growing, and is something I have been covering extensively in my PropTech blog. That should come as no surprise to anyone with one eye on the news. And, for those working in the Property sector, the technology is quickly gaining a name for itself as a harbinger of exciting new developments for…
Alex Evans
The King is Dead and how consistent is your agency’s marketing and PR message?
I don’t feel I fit in with most PR and marketing people. For three main reasons. Firstly I’m not posh, never went to university and don’t take myself seriously – as someone once said ‘it’s PR not ER, chill out’. Secondly I have a real allergy to jargon, the mere sound of such gems…
Alex Evans
Email Marketing – How to use it to Get more Valuations
Email is still the best form of marketing. It’s cheap, direct and it works because largely, it’s permission-based; the people on your email list have given you the go-ahead to send them messages. But most estate and letting agents are simply blasting their lists with their latest listings. That’s not marketing; that’s ‘broadcasting’. And anyway,…
Sam Ashdown