Marketing
15 Proven Ways To Grow Your Twitter Following
When used correctly, Twitter is a powerful tool for businesses of all sizes. This micro-blogging platform shares real-time information to help you build your brand presence, connect and engage with your customers and share information instantly. But to do this, you need followers. Without them, your content isn’t seen or shared. So how can you…
Alex Evans
People, goldfish and estate agencies in 60 seconds
You’re busy. We all are. Time is our rarest commodity. Followed fast on its heels by our attention. We have to use both wisely. It’s exactly the same for your potential customers. They haven’t got the time to give your marketing and PR their full attention. Or have they? In my experience you can grab…
Alex Evans
Estate Agent Communication is Changing
I took my daughters to London this weekend. They made complex arrangements to meet various friends, at several different locations, throughout London and Surrey over the two days. What is perhaps notable, is that all these arrangements were made without actually speaking to anyone – their entire agendas were accomplished via iMessage, text, Snapchat, Whatsapp,…
Sam Ashdown
Is Social Media really working for your Estate Agency?
For many businesses in many business sectors, social media is now a stable part of their marketing activities. It will no doubt have a percentage marketing spend set aside for it and it is highly likely that the business you are searching for online will have a presence on at least one of the major…
Christopher Walkey
The Technology Transforming Estate Agency
Digital Signage for Estate Agents is the future of the industry. In recent years, the high-street estate agent has been challenged by the online agency. To compete in today’s market, traditional agencies need to adapt. Digital signage could be their secret weapon. Get Social With Your Signage More and more estate agents are turning their hand to…
Alex Evans
Don’t Tweet Your Properties
Why your audience is your most valuable asset, and how to look after it I posted this picture on Twitter the other evening. It opened up a bit of a debate. Some agents insisted that it works for them, generating enquiries and viewings. Others, including Julian O’Dell, estate agent and fellow trainer agreed with me:…
Sam Ashdown
Virtual Reality Viewings for Estate Agency
Virtual reality is growing, and is something I have been covering extensively in my PropTech blog. That should come as no surprise to anyone with one eye on the news. And, for those working in the Property sector, the technology is quickly gaining a name for itself as a harbinger of exciting new developments for…
Alex Evans
The King is Dead and how consistent is your agency’s marketing and PR message?
I don’t feel I fit in with most PR and marketing people. For three main reasons. Firstly I’m not posh, never went to university and don’t take myself seriously – as someone once said ‘it’s PR not ER, chill out’. Secondly I have a real allergy to jargon, the mere sound of such gems…
Alex Evans
Email Marketing – How to use it to Get more Valuations
Email is still the best form of marketing. It’s cheap, direct and it works because largely, it’s permission-based; the people on your email list have given you the go-ahead to send them messages. But most estate and letting agents are simply blasting their lists with their latest listings. That’s not marketing; that’s ‘broadcasting’. And anyway,…
Sam Ashdown
Your Complete Facebook Ads Blueprint in 3 Simple Steps
My unique formula to get your Facebook Ads bringing you leads and instructions on auto-pilot. Quick note – it’s worth reading last week’s post – Facebook Ads for Estate Agents – before you read this one, as it walks you through the basics of setting up your Facebook Ads properly, so you can then move…
Sam Ashdown
Your Estate Agency Website should have it’s own News Channel
There is no doubt that an estate agency’s website prime reason for existing is to provide house buyers a place to find property for sale and to rent and to be able to make easy contact with that said estate agency. Other than that, the more content the site holds then the better especially if…
Christopher Walkey
Online versus offline marketing – what works and how
How estate and letting agents could get better results with less spend using smarter marketing methods. What marketing are you doing? Canvassing? Touting? Newspaper ads? Is any of it working? Each week, I have around 10 calls with independent estate agents (book yours here) to assess their marketing spend and the results they get. …
Sam Ashdown
Don’t Assume They Know You do it for Free
Never assume. Don’t blindly think the doctor always knows best. Or the solicitor knows the law inside and out. Or heaven forbid that ‘clever’ politicians know what they’re doing and have a plan for our future. A recent experience has taught me to never assume homeowners or landlords know that 99.9999999 per cent of estate…
Alex Evans
What’s Your Audience Worth?
Why your audience is your most valuable asset, and how to look after it I posted this picture on Twitter the other evening. It opened up a bit of a debate. Some agents insisted that it works for them, generating enquiries and viewings. Others, including Julian O’Dell, estate agent and fellow trainer agreed with me:…
Sam Ashdown
What do you do?
What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate agent”? Or perhaps you say, “I work for Downtons”? Or even, “I help people move ”? Perhaps what you say isn’t as important as how you feel when you reply. I’ve heard agents pre-empt any cruel barbs with comments…
Sam Ashdown