Marketing
Call yourself a photographer?
Have you seen my Wall of Shame? Here’s the link – grab a cup of coffee and marvel at the wonderful property photography there, courtesy of your industry colleagues, your competition, or perhaps even you….. In case you aspire to the lofty heights of such fame, here’s a handy checklist to make sure that your…
Sam Ashdown
How to attract PERFECT client
Let me introduce you to my client, Mark; in his late forties, and running his own independent agency. Mark was working for a corporate, way back, but left when he felt constrained by their way of doing things. He knew he could be a better estate agent on his own, and has been proving that…
Sam Ashdown
Have you got the time to keep in touch with tenants?
There’s a great article doing the rounds in lettings circles, offering property managers advice for keeping in touch with tenants. Forging a good relationship with people that live in the properties you manage is vital for the smooth running of the let. It will also please landlords, who are paying you to protect their asset…
ARPM
Keep it fresh with seasonal estate agency marketing
Keeping your marketing fresh and up to date is not always easy when you are busy with the day to day running of your estate agency. Natures changing seasons can provide inspiration and ideas which can be used for seasonal estate agents leaflets Spring, Summer, Autumn and Winter, all the seasons have their unique points…
7 Ways to Get More Valuations
How to get through more doors, more often. Marketing advice for estate and letting agents that actually works, from Sam Ashdown. Too long: didn’t read? Skip to the bottom and see all 7 It’s so frustrating, isn’t it, when you see a great property launched to market and you didn’t even get invited to value?…
Sam Ashdown
Is it time to change your Estate Agency Window Displays?
Up to 50% window displays – end of summer special offer Are you looking to update your windows and get exceptional value for money? Plus you want to look different from everyone else. Take advantage of a limited offer on our designer range of LED Light Pockets. Place an order before the 2nd September and…
Alex Evans
Why you should master Content Marketing
To sum up, for those readers who are busy rushing from one blog to another, mastering content marketing is literally how well you understand your target audience in order to deliver measurable success from what you share that gives them (your potential new customers) distinct value over and above what the core services and products your…
Christopher Walkey
Can you add £100k this year?
How you can easily add £100,000 or more to your topline by having a marketing system that does the work for you. Let’s do the maths: Take your average fee and multiply it by your conversion rate. What figure do you get? That’s how much every new market appraisal is worth to you. So:…
Sam Ashdown
Your Complete Client Attraction System
The 4 Ingredients you need to automate your marketing How independent estate and letting agents can create and implement a marketing system that brings in new enquiries every day, automatically. Are you a natural marketer? Most of you will probably answer no to that question. But unless you have a hefty budget to outsource all…
Sam Ashdown
Don’t Forget your Buyers
In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a genius, temporarily at least. One scene in the movie stuck with me. Travolta’s character, George, is initially perplexed by the fact that a rabbit is somehow getting into his vegetable patch, and resolves to fix the problem….
Sam Ashdown
Estate Agents don’t need Apps
Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is…
Sam Ashdown
Samsung screens available from approved resellers Fairfield Displays
Fairfield Displays are thrilled to announce that they will be working with Samsung SDS to resell a brand new digital display system that has been created by the technological heavyweights in conjunction with property experts Zoopla. The innovative system is made up of two different arrangements, interior and window displays. Samsung have created the software,…
Christopher Walkey
15 Proven Ways To Grow Your Twitter Following
When used correctly, Twitter is a powerful tool for businesses of all sizes. This micro-blogging platform shares real-time information to help you build your brand presence, connect and engage with your customers and share information instantly. But to do this, you need followers. Without them, your content isn’t seen or shared. So how can you…
Alex Evans
People, goldfish and estate agencies in 60 seconds
You’re busy. We all are. Time is our rarest commodity. Followed fast on its heels by our attention. We have to use both wisely. It’s exactly the same for your potential customers. They haven’t got the time to give your marketing and PR their full attention. Or have they? In my experience you can grab…
Alex Evans
Estate Agent Communication is Changing
I took my daughters to London this weekend. They made complex arrangements to meet various friends, at several different locations, throughout London and Surrey over the two days. What is perhaps notable, is that all these arrangements were made without actually speaking to anyone – their entire agendas were accomplished via iMessage, text, Snapchat, Whatsapp,…
Sam Ashdown