Marketing
What makes you stand out from the crowd?
What is a USP? It stands for ‘unique selling proposition’ but this is a bit misleading. You see, your USP is nothing really to do with selling, and everything to do with differentiation – being ‘unique’. It’s also not about being the best; this isn’t a comparative measure; it’s what makes your company stand out,…
Sam Ashdown
“The bright colours really appeal to our market place.”
Pickard Properties are specialist land agents in the busy university city of Leeds. Competition is fierce and Director, Denise Mc Ardle, wanted to create a boutique style office that would make them stand out from the crowd. They work extremely closely with the students so their window and interior displays needed to talk to the…
Sir Bobby Keeps his Promises – Does your Agency?
I was delighted to see Sir Bobby Charlton honoured by Manchester United at the weekend with a stand named after him He is without doubt one of the true legends of British sport. I’m not a Man U fan but having met Sir Bobby back in 2005 while reporting on London’s Olympic bid I’ve been an…
Alex Evans
400% branch revenue increase.
There are nearly 2.6 Million journeys every month in Epping and Loughton (Mon – Fri) – that is massive! How can you get YOUR BRAND in front of 60,000 home owners EVERY DAY? One local Estate Agent wrapped several cars to promote their brand and services in and around the area. Within the first week,…
Alex Evans
What tools can you use to measure the performance of your site?
Measuring the performance of your website is so important, not only for understanding how much money it is making you but also for understanding the behaviour of visitors to your website. There are several tools that you can use to measure the different metrics that determine how successful your website has been, some are free…
Alex Evans
If your agent cannot demonstrate market reach to foreign buyers, they will under-sell.
As the economic climate changes and the market cools, sellers’ agents must not rely upon the traditional approach of primarily approaching the prevalent buying institutions to create competition. They must go further or they will under-sell. With the Pound lower, we are witnessing increased foreign investment into the UK property market. The UK commercial property…
Creating Competitive Advantage For Estate Agents by Tony Lynch.
The need for ongoing training and coaching is recognised by the most successful estate agents throughout the world. Estate agents from the one office to the corporates benefit from coaching and training in order to remain ahead of their competitors, increasing productivity and profitability. With increasing change and competition it’s vital for estate agents to…
The 5 elements you need to take your business to the next level
Two or three times a year, I run my signature programme – a six week online course, my Add £100k Programme. I absolutely love working with independent sales and letting agents, like you, to help them really boost their business by taking their marketing to a whole new level. Having just graduated another great group…
Sam Ashdown
Digital tech is changing traditional industries… Are you adapting to the change?
Digital tech businesses are at the heart of the UK economy and are playing an important role in driving growth. They’re changing the employment landscape, driving productivity, and re-imagining traditional industries. Last month, Tech City UK, the UK government-backed organisation tasked with accelerating the growth of digital business, launched the Tech Nation 2016 report. The…
Alex Evans
Social Media figures… Avoid at your peril!
It’s only just over ten years ago that we’d have been living a life devoid of Facebook, Twitter, Instagram, Snapchat, LinkedIn, Youtube – Names that for many are now household names and even to some, a big part of our everyday lives. Some people would admit that they can not live without their fix of social…
Christopher Walkey
It’s broke, let’s fix it
How the reputation of the estate agency industry is broken and needs fixing, from the inside out. I was recently hosting a mastermind event for my yearly coaching clients. We were talking about the perception of the industry by consumers. I asked them to come up with a list of all the negative words consumers…
Sam Ashdown
How can you drive more people to your website?
Your website is your online shop window, it is the first place clients will go to find out more about your business before they decide to get in contact with you. If you are going to try and send as many people as possible to your website it is important to first establish some key…
Alex Evans
Simple Rules for Social Media Success.
I still feel that many businesses place Social Media as one of the extra things they have to do alongside running their business, taking phone calls, replying to emails, updating their website, chasing invoices etc… But I also feel that a warning should be made that if you are not properly using the likes of…
Christopher Walkey
Is your website working?
Five simple changes you can make to your site that will get your inbox pinging with new leads. What do you want your website to do? If you’re hoping a visitor will pick up the phone to you after being wowed by your amazing site, then you may be disappointed. It’s just too big an…
Sam Ashdown
Archant launch ‘International Prime Properties’:
One of the UK’s leading names in media,Archant, made famous for their regional newspapers and magazine, are set to launch a new title in property magazines this April. International Prime Properties will be a quarterly global luxury property magazine showcasing the best homes from around the world. The idea was said to have originated from Karen Tait, the editor…
Christopher Walkey