Marketing
HOME SCENTS – THE IMPORTANCE OF FRAGRANCE AS PART OF AN INTERIOR
I love fragrance, not only to wear but to live with. Fragrance is often over looked as part of the design process, but for me scent is crucial in establishing the most inviting and memorable interiors. At home and when I’m home staging I always use scents to create ambiance and greet you with that…
Alex Evans
What makes a GREAT estate agent?
What makes a great estate agent? Learn from some of the best entrepreneurs in the world and discover the attributes that separate the GOOD from the GREAT. Are you a great estate agent? I’m currently reading Lewis Howes’ book, The School of Greatness, in which he breaks greatness into eight simple steps. For his book, he…
Sam Ashdown
How live chat helps Estate Agents generate leads
Having the right tools for an integrated marketing mix is critical for any estate agent and as part of this an increasing number of UK estate and letting agents recognise the benefits of live chat. The ability to be open all hours and to engage with visitors just at the moment when they are showing an interest…
Alex Evans
The entire approach to office design is changing.
The article in the Guardian is not telling the true picture of what is happening on the high street. Fairfield works with agents on daily bases who are updating their offices and we have seen a tremendous change in the last two years. The entire approach to office design is changing. The go ahead agents…
Alex Evans
What makes you stand out from the crowd?
What is a USP? It stands for ‘unique selling proposition’ but this is a bit misleading. You see, your USP is nothing really to do with selling, and everything to do with differentiation – being ‘unique’. It’s also not about being the best; this isn’t a comparative measure; it’s what makes your company stand out,…
Sam Ashdown
“The bright colours really appeal to our market place.”
Pickard Properties are specialist land agents in the busy university city of Leeds. Competition is fierce and Director, Denise Mc Ardle, wanted to create a boutique style office that would make them stand out from the crowd. They work extremely closely with the students so their window and interior displays needed to talk to the…
Sir Bobby Keeps his Promises – Does your Agency?
I was delighted to see Sir Bobby Charlton honoured by Manchester United at the weekend with a stand named after him He is without doubt one of the true legends of British sport. I’m not a Man U fan but having met Sir Bobby back in 2005 while reporting on London’s Olympic bid I’ve been an…
Alex Evans
400% branch revenue increase.
There are nearly 2.6 Million journeys every month in Epping and Loughton (Mon – Fri) – that is massive! How can you get YOUR BRAND in front of 60,000 home owners EVERY DAY? One local Estate Agent wrapped several cars to promote their brand and services in and around the area. Within the first week,…
Alex Evans
What tools can you use to measure the performance of your site?
Measuring the performance of your website is so important, not only for understanding how much money it is making you but also for understanding the behaviour of visitors to your website. There are several tools that you can use to measure the different metrics that determine how successful your website has been, some are free…
Alex Evans
If your agent cannot demonstrate market reach to foreign buyers, they will under-sell.
As the economic climate changes and the market cools, sellers’ agents must not rely upon the traditional approach of primarily approaching the prevalent buying institutions to create competition. They must go further or they will under-sell. With the Pound lower, we are witnessing increased foreign investment into the UK property market. The UK commercial property…
Creating Competitive Advantage For Estate Agents by Tony Lynch.
The need for ongoing training and coaching is recognised by the most successful estate agents throughout the world. Estate agents from the one office to the corporates benefit from coaching and training in order to remain ahead of their competitors, increasing productivity and profitability. With increasing change and competition it’s vital for estate agents to…
The 5 elements you need to take your business to the next level
Two or three times a year, I run my signature programme – a six week online course, my Add £100k Programme. I absolutely love working with independent sales and letting agents, like you, to help them really boost their business by taking their marketing to a whole new level. Having just graduated another great group…
Sam Ashdown
Digital tech is changing traditional industries… Are you adapting to the change?
Digital tech businesses are at the heart of the UK economy and are playing an important role in driving growth. They’re changing the employment landscape, driving productivity, and re-imagining traditional industries. Last month, Tech City UK, the UK government-backed organisation tasked with accelerating the growth of digital business, launched the Tech Nation 2016 report. The…
Alex Evans
Social Media figures… Avoid at your peril!
It’s only just over ten years ago that we’d have been living a life devoid of Facebook, Twitter, Instagram, Snapchat, LinkedIn, Youtube – Names that for many are now household names and even to some, a big part of our everyday lives. Some people would admit that they can not live without their fix of social…
Christopher Walkey
It’s broke, let’s fix it
How the reputation of the estate agency industry is broken and needs fixing, from the inside out. I was recently hosting a mastermind event for my yearly coaching clients. We were talking about the perception of the industry by consumers. I asked them to come up with a list of all the negative words consumers…
Sam Ashdown