Marketing
Which supermarket are you?
How to define your brand positioning and get your messaging clear to attract the right kind of clients to your company. Chatting to one of my clients in sunny Doncaster recently, I asked him this question, and he looked at me with the same expression you’re probably wearing now. But bear with me… Trying to…
Sam Ashdown
One skill that will help every estate agent to win more business.
In the world of sales, what is the one crucial skill you need to be hugely successful? When looking for new staff what is the one skill that you should look for that you know will pay dividends? When looking at giving someone a promotion, what skill should they have if they are to lead…
Alex Evans
Are you scared to be unique?
On Friday, I took my son to the cinema to watch Zootropolis, it’s Disney’s latest offering with incredible animation. The moral of the story is to fight for your dreams and try everything, even if you could fail. My son is 6 and like many children he is fearless, he makes his teachers nervous with…
How You Can Use the ‘Coming Soon’ Technique to Generate More Property Interest.
I was recently talking to a US based realtor who is using one incredibly simple method to attract huge interest for new property listings. This is something most estate agents likely do on a somewhat regular basis. However putting this tactic into practise as part of your marketing strategy could prove particularly effective. It involves…
Alex Evans
When is the right time to upgrade your website?
Knowing when to upgrade your website is tricky, sometimes you can get too comfortable with the same website when you look at it every day and what may seem ok to you looks outdated to anyone landing on your website. We normally recommend to our clients to upgrade their site every 2 years in order…
Alex Evans
HOME SCENTS – THE IMPORTANCE OF FRAGRANCE AS PART OF AN INTERIOR
I love fragrance, not only to wear but to live with. Fragrance is often over looked as part of the design process, but for me scent is crucial in establishing the most inviting and memorable interiors. At home and when I’m home staging I always use scents to create ambiance and greet you with that…
Alex Evans
What makes a GREAT estate agent?
What makes a great estate agent? Learn from some of the best entrepreneurs in the world and discover the attributes that separate the GOOD from the GREAT. Are you a great estate agent? I’m currently reading Lewis Howes’ book, The School of Greatness, in which he breaks greatness into eight simple steps. For his book, he…
Sam Ashdown
How live chat helps Estate Agents generate leads
Having the right tools for an integrated marketing mix is critical for any estate agent and as part of this an increasing number of UK estate and letting agents recognise the benefits of live chat. The ability to be open all hours and to engage with visitors just at the moment when they are showing an interest…
Alex Evans
The entire approach to office design is changing.
The article in the Guardian is not telling the true picture of what is happening on the high street. Fairfield works with agents on daily bases who are updating their offices and we have seen a tremendous change in the last two years. The entire approach to office design is changing. The go ahead agents…
Alex Evans
What makes you stand out from the crowd?
What is a USP? It stands for ‘unique selling proposition’ but this is a bit misleading. You see, your USP is nothing really to do with selling, and everything to do with differentiation – being ‘unique’. It’s also not about being the best; this isn’t a comparative measure; it’s what makes your company stand out,…
Sam Ashdown
“The bright colours really appeal to our market place.”
Pickard Properties are specialist land agents in the busy university city of Leeds. Competition is fierce and Director, Denise Mc Ardle, wanted to create a boutique style office that would make them stand out from the crowd. They work extremely closely with the students so their window and interior displays needed to talk to the…
Sir Bobby Keeps his Promises – Does your Agency?
I was delighted to see Sir Bobby Charlton honoured by Manchester United at the weekend with a stand named after him He is without doubt one of the true legends of British sport. I’m not a Man U fan but having met Sir Bobby back in 2005 while reporting on London’s Olympic bid I’ve been an…
Alex Evans
400% branch revenue increase.
There are nearly 2.6 Million journeys every month in Epping and Loughton (Mon – Fri) – that is massive! How can you get YOUR BRAND in front of 60,000 home owners EVERY DAY? One local Estate Agent wrapped several cars to promote their brand and services in and around the area. Within the first week,…
Alex Evans
What tools can you use to measure the performance of your site?
Measuring the performance of your website is so important, not only for understanding how much money it is making you but also for understanding the behaviour of visitors to your website. There are several tools that you can use to measure the different metrics that determine how successful your website has been, some are free…
Alex Evans
If your agent cannot demonstrate market reach to foreign buyers, they will under-sell.
As the economic climate changes and the market cools, sellers’ agents must not rely upon the traditional approach of primarily approaching the prevalent buying institutions to create competition. They must go further or they will under-sell. With the Pound lower, we are witnessing increased foreign investment into the UK property market. The UK commercial property…