Marketing
Klout – Does it matter?
What does Klout mean for your Social Media accounts? What is Kout? If you use any form of social media management, or you’re listed on any sort of social media ranking list (Like Estate Agent networking’s top 1,000 agents) you’ve probably seen the term “Klout score” floating around. It’s everywhere, but it’s not something those…

Why Mobile-Friendly for Real Estate Matters
If you thought having a mobile friendly website was a luxury and not having one wouldn’t affect your business…. Think again! Earlier this month Google Webmaster released this statement; “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and…

Alex Evans
Google Analytics for Estate Agents: How should you be using it?
Why should you be using Google Analytics? GA is one of the most important tools that you can use to measure the performance of your website. Google collect huge amounts of data about your site everyday. Anything from number of website visits to bounce rate to goal completion, you name it, they collect it. The…

Alex Evans
Estate Agency leaflets through doors – Ideas to make them work better.
Living in Colchester, one where there are quite a few chimney pots and many thirsty estate agencies, old and new, we do get to see our fair share of leaflets come through the door seeing if we are at all tempted to sell our property… So, do leaflets really work these days? I would say…

Christopher Walkey
Claim your stake in the £200 billion student property market
Years ago, student housing was a mix of halls of residence and run-down houses of multiple occupancy (HMO). Student living was derided as a questionable rite of passage and the subject of more than one grotty sitcom. Yet, you’d have to be slunked at the bottom of a bed in an aforementioned HMO like a…

Alex Evans
… when winning the instruction is everything!
If there’s ever a greater truism in the property world, it is that agents are never entirely happy with their stock levels! There’s always room for more valuations, more instructions. It’s especially true in these lean times, when for many agents, stock levels are low and market appraisals are thin on the ground. Like many, you…

Alex Evans
Part 1: Agents, this is why you need an editorial calendar.
Have you ever stared at a blank word document ready to create a blog post and thought: “What am I going to write about?” Looking back, I can honestly say that I’ve done and thought the same thing – and I’m sure we’ve all been there at some point. This was before I started using…

Alex Evans
Why so many estate agency websites are missing a trick!
When I decided almost a year ago to develop a new website, looking back now I cannot believe how out of touch I was between what I thought made an interesting website and what clients actually wanted! And that still seems to be the case with a lot of estate agents own websites today! Many…

Alex Evans
MAKE YOUR WEBSITE RESPONSIVE OR FEAR GOOGLE’S WRATH!
Since 2012 Google have been making noises that they are going to change their algorithm to make it more ‘mobile’ friendly. Essentially this means that anyone that doesn’t have a website that is responsive will be punished under the updates that Google is going to role. Google believe, and rightly so, that many consumers now…

Alex Evans