Marketing
#Crowdfunding – a user’s guide.
Late last week, our start-up raterAgent got the agreement from Crowdcube to go live on the latter’s site. raterAgent’s ‘pitch’ for investment, from Crowdcube’s 150,000+ investors, would be online before Weds 25th March. 2 days in and we’ve raised over 35% of our target. 37 investors have dedicated more than £26k to our cause. Before…
Alex Evans
Klout – Does it matter?
What does Klout mean for your Social Media accounts? What is Kout? If you use any form of social media management, or you’re listed on any sort of social media ranking list (Like Estate Agent networking’s top 1,000 agents) you’ve probably seen the term “Klout score” floating around. It’s everywhere, but it’s not something those…
Getting Down to Business with LinkedIn
With more than 300 million users across 200 countries, LinkedIn has changed the way real estate professionals are able to build relationships and do business online. Initially viewed as a sort of online CV, LinkedIn is now the top social network for business professionals to connect, network and engage with each other, which is why…
Social Media vs Email Marketing.
I may be a strong fan of social media, but I am not daft enough to think with blinkers and throw out other forms of marketing and certainly not looking to drop email marketing any time soon, but there is a debate regarding Social Media vs Email Marketing so let’s take a quick look at…
Christopher Walkey
Why Mobile-Friendly for Real Estate Matters
If you thought having a mobile friendly website was a luxury and not having one wouldn’t affect your business…. Think again! Earlier this month Google Webmaster released this statement; “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and…
Alex Evans
Google Analytics for Estate Agents: How should you be using it?
Why should you be using Google Analytics? GA is one of the most important tools that you can use to measure the performance of your website. Google collect huge amounts of data about your site everyday. Anything from number of website visits to bounce rate to goal completion, you name it, they collect it. The…
Alex Evans
Estate Agency leaflets through doors – Ideas to make them work better.
Living in Colchester, one where there are quite a few chimney pots and many thirsty estate agencies, old and new, we do get to see our fair share of leaflets come through the door seeing if we are at all tempted to sell our property… So, do leaflets really work these days? I would say…
Christopher Walkey
Is social media now too crowded?
Last week I was in Exeter training a room full of Estate Agents on using social media for their agencies and one of the subjects we covered was on how to build your following and get your brand seen on the likes of the popular channels such as Twitter and Facebook. Whereas when social media…
Christopher Walkey
Social Media – Are you using the official brand logos for each of them?
At Logotag® we take brand identity very seriously and only use the official brand logo and design within our artwork. It still surprises us how many big brands out there are still using outdated logo’s which the network themselves do not officially allow you to use. For example Twitter do not allow you to use…
Alex Evans
Which is more important, your Ranking on Google or your Target Audience Following on Twitter?
Without question you want to be seen online and many companies spend a great deal of their marketing budgets exploring ways to increase the chances of potential customers visiting their website or other capture pages in order to sell their products and services. I thought it time to explore the question of “Which is more…
Christopher Walkey
Claim your stake in the £200 billion student property market
Years ago, student housing was a mix of halls of residence and run-down houses of multiple occupancy (HMO). Student living was derided as a questionable rite of passage and the subject of more than one grotty sitcom. Yet, you’d have to be slunked at the bottom of a bed in an aforementioned HMO like a…
Alex Evans
… when winning the instruction is everything!
If there’s ever a greater truism in the property world, it is that agents are never entirely happy with their stock levels! There’s always room for more valuations, more instructions. It’s especially true in these lean times, when for many agents, stock levels are low and market appraisals are thin on the ground. Like many, you…
Alex Evans
Most pre-launched and new Estate Agents using Social Media.
I think it is safe to say that many new businesses will see social media as not only a free channel to get marketing underway on, but also a channel that they find out more about what is happening in and the names to take note of within their industry sector. With this in mind,…
Christopher Walkey
Part 1: Agents, this is why you need an editorial calendar.
Have you ever stared at a blank word document ready to create a blog post and thought: “What am I going to write about?” Looking back, I can honestly say that I’ve done and thought the same thing – and I’m sure we’ve all been there at some point. This was before I started using…
Alex Evans
Why so many estate agency websites are missing a trick!
When I decided almost a year ago to develop a new website, looking back now I cannot believe how out of touch I was between what I thought made an interesting website and what clients actually wanted! And that still seems to be the case with a lot of estate agents own websites today! Many…
Alex Evans