Most pre-launched and new Estate Agents using Social Media.

I think it is safe to say that many new businesses will see social media as not only a free channel to get marketing underway on, but also a channel that they find out more about what is happening in and the names to take note of within their industry sector. With this in mind, is it then not highly important that if you are thinking about launching an estate agency or new to the scene with one, even if you are a new service provider, that you look at social media as one of the first marketing avenues you explore?

I am sure that social media is well on it’s way to becoming a stronger place to be seen over some publications, websites, radio and even television. I was speaking to someone just the other day when we was discussing the power behind be mentioned or retweeted on Twitter by international brands or celebrities – We ended up agreeing on:

A tweet from a nationally recognized media name such as The Times or Tatler Magazine is probably worth a lot more than taking out a small advert in their publication. This trend will progress to a point that a tweet about your brand from say Wayne Rooney or Stephen Fry, even if sponsored, would be worth much more in both exposure and engagement from your target audience over taking a front page advert in the Times or Tatler Magazine.

I have no issues with the power of marketing that newspapers, magazines, television or radio offer (I have a start up company that is in fact an industry magazine), but I do believe that a social media update will become more productive compared to many other forms of marketing.

The property industry is in a current stage of potential ‘change’ where we have seen the recent introduction of OnTheMarket and the shake up they have achieved. This I believe is only the beginning as both estate agents and service providers as well as no doubt entrepreneurs out there too, now can see that the property industry is not just simply Estate Agents / Zoopla / Rightmove.  Though OnTheMarket’s stance of ‘us and only one other‘ may have not only had an effect on Zoopla’s numbers, but also that of smaller and innovative property portals trying to do good within the industry out there, what they have proved is that change can be excepted within the UK property industry.

As more and more new companies enter the property industry, then it is sure that this new blood is of a generation very used to modern day marketing techniques such as social media, indeed they are replacing the one’s who have been around and enjoyed success from older traditional styles of marketing. So, as I said previously, with new names entering and bringing with them their own ways of both embracing and sharing their business message, surely the current trend which is ‘social media’ will increase in popularity and importantly results delivered over what has been relied upon from the previous generation?

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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