Are you the Chesney Hawkes of estate agency?

June 27, 2017

Remember Chesney Hawkes?

I’m guessing most people do.

He is the poster boy of the one hit wonder phenomenon.

His record – I am the one and only – topped the charts in 1991. Then he vanished so suddenly it was almost a case for New Scotland Yard’s missing person’s department.

But what does Chesney’s 15 minutes of fame teach estate agents about winning new instructions?

Well last week I was reminded of something that made me think of Chesney.

I received a blog from a property professional which was brilliantly written, interesting and funny but had one fatal flaw.

I visited his blog page and found that this article was one of only two he’d published in 18 months.

He was pretty much the equivalent of Chesney and his one hit wonder.

The key is consistently getting in front of your market / audience.

That applies to blogs, newsletters, fliers, vlogs, you name it.

Obviously, it needs to be useful and interesting information you’re sharing but note that I haven’t said it needs to be brilliant. Often it’s about being seen rather than superb.

Why do you think Coke, Nike and McDonalds, never stop advertising?

They’re huge, everyone knows them, but they’re also smart enough to realise people forget you very quickly if you cease to be seen or heard.

And if you don’t believe that just ask Chesney.

Thanks for reading and here’s to your next instruction.

Jerry

PS: Note that I didn’t use a pic of Mr Hawkes in this article. Why? Because of copyright reasons and that’s something I’m writing about in next week’s blog. If you want to know a couple of websites that offer copyright free images ping me an email with the subject line ‘Free Pics’.

PPS: When was the last time your agency sent out a printed newsletter? When did you last blog? Too busy? I can help so feel free to get in touch.

Jerry Lyons

You May Also Enjoy

Breaking News

London boasts biggest property market gap

UK’s property price gaps exposed: London tops with £838k difference between top and bottom of the market The latest research from eXp UK has revealed the scale of the price divide between the most and least expensive property markets across each region of the UK, with three areas seeing average house price gaps of more…
Read More →
Letting Agent Talk

Questions raised over tenant-agent trust gap

New research from Propoly has found that while over half of tenants describe their letting agent as professional, quick to respond to queries, and efficient in handling maintenance issues, issues still exist, particularly a widespread suspicion that agents are not working in the tenants’ favour. Propoly commissioned a survey of 1,000 UK tenants* to understand…
Read More →
Letting Agent Talk

29 is the age house sharing becomes ‘embarrassing’

but 11% still do it, according to new Nationwide research That equates to 27 million admitting they have felt embarrassed about their living situation With 69% saying living alone is unaffordable, it’s no surprise the average age of those in house shares is 35 From moving home (12%) to living with an ex (10%), as…
Read More →
Estate Agent Talk

1 in 5 London Homes Listed in Last 30 Days

The latest research from London lettings and estate agent, Benham and Reeves, reveals that one in five homes currently for sale in London have been added to the market within the last 30 days, as sellers respond to strong buyer demand. Demand for London homes is strong Benham and Reeves has analysed current residential property…
Read More →
Commercial Agent Talk

Biggest block management headaches revealed

The latest insight from property management specialist, Rushbrook & Rathbone, has found that utilities, cleaning and gardening are the most common block management requirements, accounting for almost two thirds of all call-outs and maintenance tasks carried out in 2025. Rushbrook & Rathbone’s internal data shines a light on what most frequently drives costs when it…
Read More →
Home and Living

Invasive plants could be damaging your property

What every homeowner needs to know. Invasive plants growing in your garden could be causing serious and costly damage to your property without your realising. Some species can undermine foundations, cracking patios and driveways, and spreading rapidly beyond your boundaries, potentially leading to disputes with neighbours. The financial impact can be significant. Left untreated, these…
Read More →