Are you the Chesney Hawkes of estate agency?

Remember Chesney Hawkes?

I’m guessing most people do.

He is the poster boy of the one hit wonder phenomenon.

His record – I am the one and only – topped the charts in 1991. Then he vanished so suddenly it was almost a case for New Scotland Yard’s missing person’s department.

But what does Chesney’s 15 minutes of fame teach estate agents about winning new instructions?

Well last week I was reminded of something that made me think of Chesney.

I received a blog from a property professional which was brilliantly written, interesting and funny but had one fatal flaw.

I visited his blog page and found that this article was one of only two he’d published in 18 months.

He was pretty much the equivalent of Chesney and his one hit wonder.

The key is consistently getting in front of your market / audience.

That applies to blogs, newsletters, fliers, vlogs, you name it.

Obviously, it needs to be useful and interesting information you’re sharing but note that I haven’t said it needs to be brilliant. Often it’s about being seen rather than superb.

Why do you think Coke, Nike and McDonalds, never stop advertising?

They’re huge, everyone knows them, but they’re also smart enough to realise people forget you very quickly if you cease to be seen or heard.

And if you don’t believe that just ask Chesney.

Thanks for reading and here’s to your next instruction.

Jerry

PS: Note that I didn’t use a pic of Mr Hawkes in this article. Why? Because of copyright reasons and that’s something I’m writing about in next week’s blog. If you want to know a couple of websites that offer copyright free images ping me an email with the subject line ‘Free Pics’.

PPS: When was the last time your agency sent out a printed newsletter? When did you last blog? Too busy? I can help so feel free to get in touch.

Jerry Lyons

You May Also Enjoy

Marketing

How to Generate more Estate Agency Property Leads

There is said to be over 50,000 estate / letting / auction agents across the UK, a figure that has remained relatively steady over the last few years. With over 7,000 in London alone, the industry of selling and renting property is undoubtedly well serviced with no shortage of options for consumers to chose from.…
Read More
Breaking News

UK’s Housing Crisis Deepens as 1.4 Million Homes Sit Unbuilt

Cornerstone Tax reveals that 19% of tenants have been forced to move five times in less than five years due to landlords exiting the market David Hannah, Group Chairman of Cornerstone Tax, urges the government to focus on addressing the wider housing affordability crisis by incentivising landlords The government’s plan to develop 12 new towns…
Read More
Rightmove logo
Breaking News

Rightmove House Price Index: Price growth slows as stamp duty deadline looms, but activity remains robust

The average price of property coming to market for sale rises by 0.5% (+£1,805) this month to £367,994, a muted price rise for this time of year as new sellers lower price expectations, due to the looming stamp duty deadline and high competition: The number of available homes for sale is at a 10-year high,…
Read More
Marketing

Attracting the Right Buyers: Digital Strategies for Real Estate Agencies

Okay, let’s talk approximately how real property companies have promoted houses in recent times. It’s not as adored as it used to be! They cannot just place up a signal and expect human beings to be exposed. We stay in a virtual world, and that means they want to use smart online strategies to locate…
Read More
Breaking News

Rise in no fault evictions

No fault evictions have risen according to the latest data published by the Ministry of Justice. Property disputes lawyer says “some landlords are unwilling to wait for the new Renters’ Rights legislation and are choosing to leave the market” Landlords can apply for an accelerated possession order if the tenants have not left by the…
Read More
Love or Hate Rightmove
Breaking News

Rightmove Weekly Mortgage Rates – 14/02/25

Rightmove’s mortgage expert Matt Smith says: “It’s another week of average rate drops, and the response from the market since the Bank Rate cut has been positive. We hope to now see a sustained period of mortgage rates trickling downwards to lead us through the Spring selling season.” On the first sub-4% mortgage rate Matt says: “The…
Read More