Commercial properties — 5 simple sales hacks

Selling a commercial property can sometimes be trickier than shifting residential real estate.

Some of the same principles apply. But when you’re trying to convince a battle-hardened businessperson to part with their cash, your preparation and powers of persuasion will have to be on point.

If you’re struggling for inspiration, here are five simple sales hacks for commercial properties.

  1. Media

If your potential buyer doesn’t have time to view the property in person straight away, perk their interest by sending them the right media.

For example, if you invest in a 3D tour from a firm like Matterport, it can be emailed in seconds and enable your buyer to take a virtual walk-through in a couple of minutes.

This type of tech increases engagement and might even secure snap-decision sales from high-intent investors.

  1. Buyer pack

Preparing a buyer pack is a no-brainer if you want to close a deal quickly on commercial real estate.

It should include info on price, location and suitability and details of planning permission, business rates and stamp duty land tax, a commercial energy performance certificate and an asbestos certificate, if relevant.

Having this information at hand allows buyers to make an offer in confidence.

  1. Survey

Once the buyer has expressed an interest, you’ll need to provide an up-to-date survey which confirms the current condition of the property.

Without this information, the buyer won’t be confident that the building is in the same state of repair as advertised and they’ll need it to pass on to their commercial property mortgage provider.

You can find recommended commercial surveyors on the RCIS website — pick one that satisfies your requirements.

  1. Reassurance

If your buyer starts to swither over whether they’re making the right decision, you’ll have to step in and convince them subtly to stick to the plan.

So remind them they’ll benefit from the steady cashflow generated from long leases, that established commercial tenants are often more reliable than their residential counterparts and that they might grow their investment considerably if the property’s situated in an emerging business location.

Providing reassurance doesn’t mean applying pressure — it’s simply furnishing customers with friendly advice.

  1. Spring clean

When a client arrives at a prime property for a personal inspection, there’s nothing more off-putting than the place looking like a right royal mess.

And if it’s so unkempt that it barely resembles previous pictures or videos, you might even be accused of false advertising.

So buy an attractive entrance mat from a supplier like Kleen-Tex to create a presentable first impression and hoover, dust and polish all other areas thoroughly.

Sometimes tough tasks like selling a commercial property are made more complex when we over-think them — that’s why these five simple sales hacks will help you pitch your real estate to any investor.

That’s our list! Add your own sales suggestions in the comments section.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Home and Living

Best Budget Smartphones Under $200

In the rapidly advancing digital era, it’s no longer a luxury but a necessity to have a smartphone. Not everyone however needs or is able to pay hundreds of dollars for an expensive device. The good news is that there are numerous budget smartphones under $200 that provide great performance, decent cameras, and a long…
Read More
Rightmove logo
Breaking News

Ten years on: More first-time buyers moving to cities while the coast stands still

New ten-year analysis of the property market shows that more first-time buyers are looking to move to cities, while the coast has seen no growth in new buyers First-time buyer demand to move to Great Britain’s 50 largest cities (excluding London) is up by 16% on average over the last ten years, with Dundee topping…
Read More
Breaking News

Homeowners in England and Wales overvalue their properties by an average of 16%

Homeowners in England and Wales are overestimating the value of their property by an average of 16%, according to new figures. Data from Quick Move Now compares homeowner estimates with formal estate agent valuations and is broken down by both region and property type. Overall, homeowners overvalue in every single category.   Regional breakdown Region…
Read More
Visual blemishes on Roads due to service upgrades
Estate Agent Talk

Emergency Sidewalk Repairs: When to Act and Who to Call

Sidewalks are the unsung heroes of city infrastructure—quietly assisting tens of millions of footsteps every day. But when they crack, disintegrate, or shift all of sudden, they might quickly turn out to be volatile liabilities. In a town like New York, in which pedestrian site visitors are constant and belongings proprietors are legally chargeable for…
Read More
Breaking News

Reapit report reveals agents’ long-term market confidence amid legislative challenges

Despite the significant challenges posed by a shifting economic landscape and the largest wave of housing legislation in decades, estate and letting agents remain steadfast in their confidence about their long-term future in the industry. According to the first Reapit Property Outlook Report 2025, covering the full breadth of sales and lettings agency opinion countrywide,…
Read More
Breaking News

Owner-Occupiers Drive Resilient Commercial Property Market

Buying Becomes 37% Cheaper Than Renting The latest Commercial Property Demand Index from specialist property finance expert, Rangewell, reveals that while investor appetite across the sector held steady in Q2, strong levels of owner-occupied commercial mortgage activity are helping drive market performance, as business owners increasingly move from renting to buying their long-term premises for…
Read More