Connect with Clients via Social Media & Win more Business!

In 2019, it is estimated that there will be around 2.77 billion social network users around the globe, up from 2.46 billion in 2017.” quote from: Statistica

With these impressive social media stats in is really important that the UK property industry embraces this fast growing form of marketing. From Facebook to Snapchat we can all profit from using social media to both increase our brand exposure and build our database of leads / clients.

Estate Agents especially can use social media to build their local presence and market share by following some simple steps:

Think local: Most estate agencies will be concentrating on a local area and their clients will mostly be in and around where they are located. Think about your local community and start to share on social media information what it is your clients will probably be researching such as crime stats, schools, rental yields, property prices, new builds / developments. This will show people that you know your local market and should be trusted as a local property expert.

Build Communities: Take to social media to create pages / groups dedicated to your local community. A great way to build a target audience is by using Facebook and LinkedIn to create groups on local interests, ie architecture, school fees, buy/sell and more this will attract most likely local people to join. This will then give you a group of people to market your agency to, ie as the group sponsors.

Don’t be shy: More and more estate agents are filming themselves delivering latest property news to showcasing viewers around their latest listings. It is now easier than ever to do this simply from your own mobile phone and a quick way to upload directly to the likes of Youtube and Facebook once you are done. You can opt for more professionally filming also of course depending on your budgets. Photos are great on social media, show people that you are not just a another estate agency, if your team is up for it, introduce them via the likes of Pinterest and Instagram so when people come in off the street may already know what you look like.

It is highly likely your next client is on social media at this moment – be sure that they spot you during their browsing!

 

 

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Popping the Asking Price Bubble

Where in the Uk Can Buyers Snap Up Property Bargains and Where Properties Go for a Premium Above Asking Price   New research from fast selling property company, Upstix has uncovered the UK’s most surprising postcodes for snapping up a property at bargain prices this year, highlighting a widening gap between sellers’ expectations and the…
Read More
Rightmove logo
Breaking News

Highest demand to lease office space since pre-pandemic

The latest insights from the UK’s number one commercial property website Rightmove, reveals that the number of unique enquiries to lease office space is at its highest point since pre-pandemic, as businesses look for spaces that meet modern requirements. Demand to lease office space is 19% higher than the same period a year ago and…
Read More
Planning disputes on new build land
Estate Agent Talk

Planning consultations for major infrastructure to be streamlined

Robert Bruce, a planning and infrastructure partner at law firm Freeths LLP, said he: “Welcomed the change as a significant step to speeding up the DCO process and the focus on the quality and effectiveness of the consultation, rather than box ticking and a risk averse approach to pre-application consultation due to the current legal…
Read More
Breaking News

‘The property ladder pulls further away’ warns Open Property Group

For many first-time buyers across England, the dream of homeownership continues to slip further out of reach. Despite rising wages, soaring house prices are making it harder than ever to get on the property ladder. A leading UK professional house buying company ‘Open Property Group’ based in Buckinghamshire UK, has raised concerns over the ongoing…
Read More
Estate Agent Talk

How Long It Takes to Buy a House in the UK: 5 Common Delays That Can Slow Down Your Home Purchase

Wondering how long it takes to buy a house in the UK? The average timeline ranges from 8 to 22 weeks, but even that can stretch significantly due to unexpected delays, especially if you’re a first-time buyer or caught in a chain. That’s why working with experienced professionals like Belvoir — one of the UK’s…
Read More
Love or Hate Rightmove
Breaking News

Rightmove to host Renters’ Rights Bill webinar with Guild of Lettings

Rightmove is hosting a live and interactive webinar session with the Guild of Lettings to help agents get Renters’ Rights Ready. The webinar will take place from 10:00am – 11:00am on Wednesday 23rd April. Susie Crolla, Managing Director for the Guild of Lettings, will be joining Rightmove to help agents with questions they may have about…
Read More