“In 2019, it is estimated that there will be around 2.77 billion social network users around the globe, up from 2.46 billion in 2017.” quote from: Statistica
With these impressive social media stats in is really important that the UK property industry embraces this fast growing form of marketing. From Facebook to Snapchat we can all profit from using social media to both increase our brand exposure and build our database of leads / clients.
Estate Agents especially can use social media to build their local presence and market share by following some simple steps:
Think local: Most estate agencies will be concentrating on a local area and their clients will mostly be in and around where they are located. Think about your local community and start to share on social media information what it is your clients will probably be researching such as crime stats, schools, rental yields, property prices, new builds / developments. This will show people that you know your local market and should be trusted as a local property expert.
Build Communities: Take to social media to create pages / groups dedicated to your local community. A great way to build a target audience is by using Facebook and LinkedIn to create groups on local interests, ie architecture, school fees, buy/sell and more this will attract most likely local people to join. This will then give you a group of people to market your agency to, ie as the group sponsors.
Don’t be shy: More and more estate agents are filming themselves delivering latest property news to showcasing viewers around their latest listings. It is now easier than ever to do this simply from your own mobile phone and a quick way to upload directly to the likes of Youtube and Facebook once you are done. You can opt for more professionally filming also of course depending on your budgets. Photos are great on social media, show people that you are not just a another estate agency, if your team is up for it, introduce them via the likes of Pinterest and Instagram so when people come in off the street may already know what you look like.
It is highly likely your next client is on social media at this moment – be sure that they spot you during their browsing!
Author: Christopher Walkey
Founder of Estate Agent Networking and an internationally invited speaker on how to build online target audiences using Twitter and LinkedIn.