Death of the Cash ISA – Big banks are struggling to cope with the mass Cash ISAodus

The latest market insight and research from peer to peer lending platform, Sourced Capital of the Sourced.co Group, has revealed that a mass exodus of Cash ISA investors submitting transfer out requests from their Cash ISAs is causing a backlog with the big bank lenders.

Sourced Capital was recently advised by HSBC that transfers were taking a while to process and were requesting no calls for updates due to the substantial backlog, yet further indication of the death of the Cash ISA as investors look for more lucrative options.

This is a trend that has been apparent for some time due to record low-interest rates and one that will no doubt be exacerbated with the Bank of England’s decision to keep rates frozen yet again at 0.75%.

In fact, since 2008 the number of accounts subscribed to a Cash ISA has declined every year except one, with the total number down -36.38% all in all, averaging an annual decline of -4.69%.

Some of the biggest annual declines have come over the last year and the year prior to that, with the number of Cash ISA accounts dropping by a notable -8.22% and -16.19% respectively.

Prior to the economic crisis, available rates averaged at 5%, but in more recent times this return has diminished to around 1.45%.

It’s clear that the preference of investing in a Cash ISA is well and truly on the slide and those looking to make their money work harder are opting for alternative investment options like the Innovative Finance ISA.

The IFISA is a category of ISA which was launched in April 2016 for UK taxpayers. Previously, there have been two main types of ISA: Cash ISAs and Stocks and Shares ISAs. Similar to these ISAs, the IFISA allows you to invest money without paying personal income tax. This enables you to invest your money into the growing peer to peer market.

Like cash ISAs Each tax year, you get an allowance of up to £20,000 to put into IFISAs which you can distribute across your different ISAs should you wish to. In addition, you can transfer your previous year’s ISA investments into your IFISA and while your capital is of course, at risk, an IFISA can bring returns of as much as 10-12%.

Founder and Managing Director of Sourced Capital, Stephen Moss, commented:

“A prolonged period of extremely low-interest rates has been great for some and has helped stimulate borrowing and spending activity, most notably across the UK property and mortgage sectors. However, it hasn’t been great for those attempting to accumulate a sizable savings pot with the return on their hard-earned cash remaining really rather poor.

It comes as no surprise then that the declining health of the Cash ISA seen in recent years has now progressed to an almost fatal level as more and more investors remove their cash and look elsewhere for a more favourable return. This exodus has been spurred by more innovative options providing a better return and has become so prevalent that even the biggest lenders are struggling to cope with the paperwork.”

CASH ISA – Number of accounts subscribed in current year (thousands)
Period
Number of accounts subscribed in current year (thousands)
Change / growth (yearly)
2008-09
12,234
x
2009-10
11,426
-6.60%
2010-11
11,859
3.79%
2011-12
11,187
-5.67%
2012-13
11,682
4.42%
2013-14
10,481
-10.28%
2014-15
10,288
-1.84%
2015-16
10,118
-1.65%
2016-17
8,480
-16.19%
2017-18
7,783
-8.22%
Total Growth
-36.38%
Average Annual Growth
-4.69%
CASH ISA – Amounts subscribed (£millions)
Period
Amounts subscribed (£millions)
Change / growth (yearly)
2008-09
£30,383
x
2009-10
£31,437
3.47%
2010-11
£38,197
21.50%
2011-12
£37,222
-2.55%
2012-13
£40,901
9.88%
2013-14
£38,821
-5.09%
2014-15
£60,951
57.01%
2015-16
£58,694
-3.70%
2016-17
£39,191
-33.23%
2017-18
£39,801
1.56%
Total Growth
31.00%
Average Annual Growth
5.43%
CASH ISA – Average subscription per account (£)
Period
Average subscription per account (£)
Change / growth (yearly)
2008-09
£2,483
x
2009-10
£2,751
10.79%
2010-11
£3,221
17.08%
2011-12
£3,327
3.29%
2012-13
£3,501
5.23%
2013-14
£3,704
5.80%
2014-15
£5,924
59.94%
2015-16
£5,801
-2.08%
2016-17
£4,622
-20.32%
2017-18
£5,114
10.64%
Total Growth
105.96%
Average Annual Growth
10.04%

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Britain’s equestrian homes average value of £1.3m

South East accounts for one in five opportunities The latest research from LandSale, the property portal dedicated to land and rural property, has found that those inspired to enter the equestrian world following Royal Ascot this week will need a budget of £1.265m in order to get started, with the South East home to the…
Read More
Breaking News

Interest-only mortgage stock reduces by 17 per cent in 2025

Key points: There were 445,000 pure interest-only homeowner mortgages outstanding at the end of 2025, 17.7 per cent fewer than in 2024. In addition there were 156,000 partial interest-only (part and part) homeowner mortgages outstanding at the end of 2025, 10.3 per cent fewer than in 2024. The total interest-only mortgage stock (including part and…
Read More
Breaking News

5 building materials that give home sellers nightmares

The latest market insight from House Buyer Bureau has highlighted five building materials that can be a nightmare for homeowners, as they severely impact a property’s value, make it difficult to mortgage, and can prevent them from securing a buyer. House Buyer Bureau analysed some of the most problematic building materials found within UK homes,…
Read More
Breaking News

UK House Price Index for April 2026

The latest UK House Price Index for April 2026 shows that: The average monthly rate of UK house price growth in April was +0.7%. Average UK house price annual inflation was 3.8% in the 12 months to April 2026. As a result, the average UK house price currently sits at £270,080.   Here is how…
Read More
Breaking News

Private rent and house prices, UK: June 2026

Main points Average UK monthly private rent inflation continued to slow, increasing by 3.3%, to £1,383, in the 12 months to May 2026 (provisional estimate); this annual growth rate is down from 3.5% in the 12 months to April 2026. Average rents increased to £1,442 (3.4%) in England, £836 (4.7%) in Wales, and £1,009 (1.0%)…
Read More
Breaking News

A decade of change in Britain’s rental market

Rental stock rises in England but falls in Scotland and Wales as rents increase by 45% over the last decade New research by LegalforLandlords reveals that Britain’s private rented sector (PRS) has grown by an estimated 6.6% over the past decade. However, while rental stock has increased overall, significant regional differences have emerged across England,…
Read More