Demand for Coastal Living Remains Remarkably Resilient

LIVING BY THE SEASIDE 2022

Coastal house prices fall by as much as 38%, but seaside hotspots still command premiums of up to 76%

 

The latest research by Yopa has revealed that house prices across some of the nation’s most popular seaside hotspots have fallen by as much as -38% over the last year. However, many continue to command substantial premiums, with buyers paying as much as 76% more than the wider local authority average in order to secure a home by the sea.

Yopa analysed current house prices across popular coastal postcodes, how they have changed over the last year, and how they compare to average property values across the wider local authority area in which they are located.

The research shows that whilst a number of coastal hotspots have seen house prices cool over the last year, many remain highly desirable locations and continue to command significant premiums versus their surrounding market.

Coastal house prices cool

Seahouses in Northumberland has seen the largest annual decline in house prices of all the coastal hotspots analysed by Yopa, with the average property value falling by -38.0% over the last year.

Portmeirion, Wales, ranks second, where house prices have declined by -20.2%, whilst Fowey in Cornwall has seen values fall by -18.3%.

North Berwick in East Lothian (-13.8%), Lossiemouth in Moray (-11.8%), Watchet in Somerset (-10.7%), and Aldeburgh in Suffolk (-10.6%) have also seen notable reductions over the last year.

The coastal hotspots commanding the biggest premium

Sandbanks in Dorset tops the table, where the average property price currently sits at £682,598, some 75.6% higher than the wider Bournemouth, Christchurch and Poole average.

Padstow in Cornwall ranks second, commanding a premium of 70.0%, whilst Salcombe in Devon sits third at 68.1%.

Perranporth in Cornwall (55.4%), Southwold in Suffolk (51.6%), Kirkcudbright in Dumfries and Galloway (51.5%), Helensburgh in Argyll and Bute (50.7%), and Porthcawl in South Wales (50.0%) also command premiums of around 50% or more when compared to their surrounding local authority market.

Where buyers can still find value

Thurso in the Scottish Highlands ranks as the most affordable coastal hotspot when compared to its surrounding market, with the average house price sitting -38.1% below the wider Highland average.

Scarborough in North Yorkshire also offers considerable value, with house prices -34.8% below the wider North Yorkshire average, whilst Lossiemouth in Moray comes in -31.3% below the wider local authority average.

Millport in North Ayrshire (-30.6%), Campbeltown in Argyll and Bute (-29.6%), and Weston-super-Mare in Somerset (-27.5%) also offer buyers the opportunity to secure a coastal home at a discount versus the wider local authority market.

 

Verona Frankish, Chief Executive Officer at Yopa, commented:

“Many of Britain’s coastal hotspots enjoyed exceptional levels of house price growth during the pandemic, as buyers prioritised lifestyle and location whilst taking advantage of greater flexibility around where they lived and worked.

As the market has normalised, it’s no surprise that some of these premium locations have seen house prices cool.

However, what this research demonstrates is that demand for coastal living remains remarkably resilient and, even where we’ve seen price corrections, many of the nation’s most desirable seaside locations continue to command a significant premium over their surrounding market.”

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Rental price and average salary tracker – July 2026

Year-on-year Rental Price Growth Moderates, Yet High Demand and Limited Supply Continue to Push Rents Higher London recorded the strongest monthly rental growth, with average rents rising from £2,385 to £2,484 (+4.2% month-on-month). As a result, the representative annual salary needed to secure the average-priced rental home increased from £70,050 to £74,520 (+6.4% year-on-year). The…
Read More
Breaking News

House prices stable in July

House prices stable in July (0.0%), following a +0.2% rise in June Average property price now £299,253 compared with £299,396 in June Annual growth of +0.1% is the slowest rate of house price inflation since November 2023 Northern Ireland continues to record the UK’s strongest annual growth at +7.4%   Amanda Bryden, Head of Mortgages…
Read More
Overseas Property

Algarve tops the list of overseas destinations by Brits this summer

New analysis from Rightmove reveals the most popular overseas destinations that potential British buyers are searching for this summer The Algarve in Portugal is the most popular destination, followed by Paphos in Cyprus and Mallorca in Spain Spain is the overall most searched for country, followed by France and Italy New analysis by Rightmove, the…
Read More
Breaking News

UK Construction Sector Activity Remains Stagnant

Glenigan’s data shows construction sector performance is depressed in a tough socio-economic landscape The value of underlying (under £100 million) work starting on-site during the three months to the end of July declined 11% and fell 29% below last year’s levels. Residential construction starts fell sharply, declining 25% against the preceding three months and dropping…
Read More
Estate Agent Talk

Seven fire safety myths every business should avoid

Fire safety is one of those responsibilities that often doesn’t receive the attention it deserves – until something goes wrong, that is. For many businesses, compliance has fallen into the trap of being a tick-box exercise that’s centred around annual inspections, manual training exercises, and having the right paperwork in place. And although these are…
Read More
Breaking News

Suzy Lamplugh’s legacy underlines the need to always make lone-worker safety a priority

More than 40 years after estate agent Suzy Lamplugh disappeared while attending a work appointment, her legacy remains a powerful reminder that personal safety must be central to workplace practices. On 28 July 1986, 25-year-old Suzy Lamplugh left her London office for an appointment and never returned. Her disappearance led her parents, Diana and Paul…
Read More