Ditch the newspapers and invest in your estate agency website
April 28, 2017
Well OK, the title may be a bit harsh on those still using paper for marketing, but I am sure many people will agree that newer and more innovative forms of marketing these days are giving businesses a far better and wider reach over print. We all know the power of the internet and how social media has transformed many people’s thinking towards finding new business today, so just how can we take this transformation and apply it to growing our ROI on our marketing spends?
We certainly need to speculate to accumulate when it comes to marketing our businesses, most times it is a gamble of which we can not be guaranteed success / results. Be it email marketing or PR, exhibiting at trade shows or sign writing our company cars, just what will work and how well it will deliver results will sometimes not always be plain sailing and I am sure many business owners who have a number of years under their belt of trading will agree that it can take time to find the perfect route to new business.
I am certainly not saying that we should ditch traditional forms of print media to acquire new business, but what I think we need to address is what extra we can be doing so that the interest our marketing receives puts us in a position where we can do our very best to capture it all rather than letting any interest slip through our fingers and this is much easier when it comes to the internet compared to print.
Local newspapers are great in that they have current distribution numbers to check up on and that they are most likely to delivered to a target local audience. Now the question we ask ourselves is that although your listings are in the property section, just what amount of people are viewing it and who will have seen your advert / property listings? I am sure many estate and letting agents would love to be able to tap on the shoulder of anyone reading the property section of the newspaper and looking at their listings just to ask if any of the property on show is of interest, but that is just not possible (yet)! Though this thought process can be applied to online and especially when it comes to people visiting websites which use live chat. Where as a newspaper will show property listings just like a website, the big difference in tracing views is that only a website can give you detailed reports on visitors and views and can virtually offer you that tap on the shoulder when someone is viewing listings.
What Do I mean by tap on the shoulder? Well, if you have a website and you have spent a certain amount of money building it and making sure it has a good presence online, then why should you ever consider missing opportunities of interacting with consumers who are viewing your property listings? When you use live chat on your estate agency website this will guarantee you that when you have a visitor interested in your property listings you have an open channel of live communication to engage with that potential new client. No matter what question they have you can deal with their queries live and depending on how international your brand is, the live chat can be open 24/7 so that you never miss a live opportunity again.
Does this sound all too innovative or are you concerned it may put visitors to your website off and they will leave immediately? I suggest to speak to us today and see how and why estate and letting agencies across the UK are increasing their business with our services and that live chat is now accepted and used via consumers today more than ever. Want to speak to us at Yomdel? Take a visit to our website where we have live chat running to showcase to you how it works or give us a call.
+44 (0)1403 616000
You May Also Enjoy
London defies Build to Rent slowdown
The latest analysis by Foxtons shows that whilst the wider Build to Rent (BTR) sector is running low on steam when it comes to the delivery of new schemes, London is continuing to push forward, with the number of BTR schemes in planning up by 8.5% year on year. Foxtons analysed the latest BTR planning…
Read More 
Disappointing year for UK construction gives way to industry-wide recovery
Despite 2025 downturn, Glenigan predicts a ‘phoenix moment’ for UK construction in 2026 8% decline in detailed planning approvals year-on-year 11% decline in main contract awards year-on-year 20% decline in project starts against the preceding year-on-year Today, Glenigan, one of the construction industry’s leading insight and intelligence experts, releases the January edition of its Construction…
Read More 
Agents report early uplift in buyer activity
Agents report early uplift in buyer activity, but few are investing to capitalise on improving market conditions The latest research from Property DriveBuy has found that estate agents are starting 2026 on a stronger footing, with the majority reporting an increase in buyer enquiries and viewing requests, while one in five are also seeing more…
Read More 
Smaller deposits and higher LTVs mortgages drive FTB activity
Gen Z optimistic about homeownership in 2026 amid rising demand for cheaper homes, smaller deposits and higher LTVs Barclays data reveals that 22 per cent of first-time buyers purchased homes with deposits under £20,000 in December, up 8 percentage points year-on-year 44 per cent of first-time buyers opted for 85-90 per cent LTV mortgages in…
Read More 
Improved affordability provides boost to first-time buyers
Nationwide Housing Affordability Report Continued improvement in affordability helped support first-time buyer activity over 2025 Considerable variation in affordability remains across occupational groups, with affordability most challenging for people working in sales & customer service, but easier for those in managerial and professional roles Affordability most stretched in London and South of England, while North…
Read More 
UK rents fall for first time on record
Hamptons Monthly Lettings Index – December 2025 Rents end 2025 below where they started for the first timeon record. Rents in the capital return to 2023 levels as five of 11 GB regions see rents fall in 2025 Newly agreed rents dipped by 0.7% across Great Britain in 2025 – the first time rents fell…
Read More