Does your agency give to receive?

This weekend I head off to Amsterdam.

But I won’t be jetting out via a budget airline for a jolly up.

I’ll be starting off from the London Velodrome and using pedal power to ride the 160 odd miles from London to the Dutch capital over the course of two days.

It’s a charity ride to raise money for Prostate Cancer UK and more than 300 people are taking part.

I did it last year and was rubbish. Unprepared, with sloppy attitude and with about much focus as an ADHD suffering goldfish with a bout of concussion. I got overtaken by everyone including a paperboy.

It nearly bleeding killed me. I struggled pretty much from the start and even though I finished I was pissed off with myself.

This time round it’s different.

I’ve done loads of training, lost a stone in weight and surpassed my fundraising target by more than £400.

I’ve taken it seriously and most importantly I’ve had a plan and focussed on it. I’m feeling great about the pending event and very good about myself.

Now I work with many estate agents across the UK who support charities and local good causes. But not all agencies are equal when it comes to giving back to the community.

From my work with them and my recent fundraising experience I feel like I’ve learned a bit I can share with you guys.

So here’s my six quick tips so that your agency is getting the most from giving its time, money or support for charity.

  • Don’t give to receive. You might not instantly receive a flood of instructions. But simply by getting involved you’ll be doing something positive and that alone is good Public Relations and a reward in itself.
  • Choose a cause you care about. There’s no point in just picking a charity or an event because you think you’ll get the maximum return. Do it because you’re passionate about it and the positive impact will be greater and more far reaching than you imagined.
  • Don’t be shy. If you’ve supported a charity or got behind a good cause don’t be scared to publish a news release and let people know. Obviously ask their permission first. They may even do their own promotion including your agency within it.
  • Focus. As I know from my own experience if you don’t focus it’s easy to lose sight of what and why you are doing it.
  • Do it yourself. Don’t just put your hand in your pocket and sponsor or donate think about getting your hands dirty or your trainers on and getting involved. Recently I’ve written up releases on bike rides, colour dashes, marathons and even a skydive. These kind of efforts are also great team building exercises.
  • Pick and plan. Unless you have the generosity of the Dalai Lama and pockets deeper than Bill Gates you won’t be able to say yes to everyone. But you can choose wisely using some of the above criteria. The usual dilemma is local or national – depends on the size of your agency and what your team is passionate about.

Once you’ve made your decision, set aside a budget and some time and plan how you are going to do it and how to make the most of it.

Anyway I hope that helps in some way. I’m off for a last training ride before the grand depart on Friday.

Thanks for reading and here’s to your next instruction.


PS: Another little tip, when getting involved with a charity or a community event don’t forget to use all methods available to promote it. Email signatures are great, as are blogs and on that note a link to my fundraising page is below 😉


You May Also Enjoy

Who are Rentd
Letting Agent Talk

Renters (Reform) Bill Dropped – Thoughts from the Industry

The Renters (Reform) Bill has been dropped as a result of the general election being called. Here are some thoughts from within the property industry. Ben Beadle, Chief Executive of the National Residential Landlords Association: “It is hugely disappointing that this Bill will not now make it into law. The news comes despite the fact that…
Read More
Estate Agent Talk

July 4 General Election – Thoughts from the Industry

Prime Minister, Rishi Sunak has called a general election for July 4, 2024, citing now being the time for the people of Britain to choose the next government. Here are some thoughts from within the property industry. Tim Bannister, Rightmove’s property expert: “A look back at recent elections shows that house prices and activity usually…
Read More
Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker

Matt Smith, Rightmove’s mortgage expert said: “Today’s inflation drop feels like an important milestone on the road to the first Base Rate cut. There’s been some to-ing and fro-ing over whether we’ll see a summer Base Rate cut, but today’s news will likely reinforce some of the positive words coming from the Bank of England…
Read More
Estate Agent Talk

Rayner right to be ambitious on housebuilding

At UKREiiF, Angela Rayner, Shadow Housing Secretary made several commitments to help solve the UK’s housing crisis including new towns, greater numbers of affordable housing, a return of housing targets and a clear design code criteria. Richard Beresford, Chief Executive of the National Federation of Builders (NFB), said: “Although election season is the time for…
Read More
Breaking News

Comment on Land Registry’s House Price Index showing an annual rise of 1.8%

Commenting on Land Registry’s UK House Price Index showing an annual rise of 1.8%, Daniel Austin, CEO and co-founder at ASK Partners, said: “The property sector is recovering. Rent values have seen sustained growth, positioning real estate as reasonably valued in comparison to gilts and presenting growth potential. In the realm of commercial real estate,…
Read More
Breaking News

Breaking Property News – 22/05/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Sunak calls General election for 4th July 2024 – American Independece Day Many pundits feel that post the General election Rishi Sunak will fly off to Silicon Valley, so maybe holding the General election on American Independence Day is no coincidence! The real carnage…
Read More