Don’t Bother Blogging Unless……….

You’ve probably seen this article’s headline and thought why the hell is a PR expert telling me not to blog?

Don’t worry I haven’t been on my Uncle Tighe’s ‘Special’ Cough Medicine. Let me expand on this article’s headline. It takes two minutes to read.

Don’t bother blogging … it’ll make your estate agency look bad……….. IF you don’t do it properly.

When it’s done correctly here’s some of the business benefits of a well written, interesting blog.

  • Google loves blogs because they are seen as fresh, regular, interesting content. So they are great for Search Engine Optimisation.
  • They help establish you as the local expert in your property market because they are a place where you can show your experience, knowledge and skill.
  • They provide quality content for all of your social media efforts.
  • They raise your profile with prospective clients as well as reminding existing / past clients what you do and that you still do it.
  • Blogs can give your website real personality rather than being bland. They can speak volumes about your brand, ethos and way of selling / letting houses.
  • When done well they are another part of the PR and marketing mix to help you gain more instructions.

I suggest three simple ways to do it properly. This list is by no means exhaustive but it’s a solid and simple foundation.

First up: if you are going to have a blog page make sure you update it regularly. At least twice a month, ideally once a week.

If you have a blog on your site which hasn’t been updated in months think about what message that gives a prospective client. It’s the digital equivalent of a dirty office window.

Seconds out: Dedicate time to do it. If you are writing your own blogs get in the habit of setting aside fixed times to work on it. This will help build a good habit which will ultimately benefit your agency.

Third and final: If you don’t have the time or expertise but do have a budget and a desire for blogging about your estate agency business. Call in an expert. I can recommend one. Me.

Alternatively check out our Estate Agent Blog in a Box which gives you seven months worth of weekly blogs for a ridiculously low price. Here’s a link to more information about Blog in a Box.

http://www.propertyprexpert.co.uk/estate-agents-blog-in-a-box/

Blogging is just one part of the PR mix your estate agency needs to be remarkable and to win the instructions battle. So give it a go. It’s worth it.

Here’s to your next instruction.

Jerry

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