Don’t Bother Blogging Unless……….
You’ve probably seen this article’s headline and thought why the hell is a PR expert telling me not to blog?
Don’t worry I haven’t been on my Uncle Tighe’s ‘Special’ Cough Medicine. Let me expand on this article’s headline. It takes two minutes to read.
Don’t bother blogging … it’ll make your estate agency look bad……….. IF you don’t do it properly.
When it’s done correctly here’s some of the business benefits of a well written, interesting blog.
- Google loves blogs because they are seen as fresh, regular, interesting content. So they are great for Search Engine Optimisation.
- They help establish you as the local expert in your property market because they are a place where you can show your experience, knowledge and skill.
- They provide quality content for all of your social media efforts.
- They raise your profile with prospective clients as well as reminding existing / past clients what you do and that you still do it.
- Blogs can give your website real personality rather than being bland. They can speak volumes about your brand, ethos and way of selling / letting houses.
- When done well they are another part of the PR and marketing mix to help you gain more instructions.
I suggest three simple ways to do it properly. This list is by no means exhaustive but it’s a solid and simple foundation.
First up: if you are going to have a blog page make sure you update it regularly. At least twice a month, ideally once a week.
If you have a blog on your site which hasn’t been updated in months think about what message that gives a prospective client. It’s the digital equivalent of a dirty office window.
Seconds out: Dedicate time to do it. If you are writing your own blogs get in the habit of setting aside fixed times to work on it. This will help build a good habit which will ultimately benefit your agency.
Third and final: If you don’t have the time or expertise but do have a budget and a desire for blogging about your estate agency business. Call in an expert. I can recommend one. Me.
Alternatively check out our Estate Agent Blog in a Box which gives you seven months worth of weekly blogs for a ridiculously low price. Here’s a link to more information about Blog in a Box.
Blogging is just one part of the PR mix your estate agency needs to be remarkable and to win the instructions battle. So give it a go. It’s worth it.
Here’s to your next instruction.
Jerry
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