Email Branding solutions for Estate Agents

Emails have been around for a while now and most certainly are on of the most used marketing communication tools for businesses across for any and every business sector. With this in mind, just how much attention to detail do you put towards the emails your business sends?

Some amazing stats to consider regarding Emails:

  • About 53% of emails are opened on mobile devices.
  • One out of every three clicks within an email occurs on a mobile device.
  • Emails with personalized subject lines are 26% more likely to be opened.
  • You are 6x more likely to get a click-through from an email campaign than you are from a tweet.
  • Including a call to action button instead of a text link can increase conversion rates by as much as 28%.
  • For every $1 spent, email marketing generates $38 in ROI.

There are many more incredible stats out there and the above are just a few, but what this should tell you is that email marketing for your business has to be one of the most important investments you can make.

The important thing to do when it comes to emailing for you business and what has always worked for me:

  • Make sure you use your business domain name and never use the likes of private accounts such as hotmail.co.uk or gmail.com
  • Make sure you use a professional email address over nicknames ie John.Smith@ rather than JohnnyBoy@
  • Use Email Branding / Email stationary and do not simply send blank emails (see photo below).
  • Email marketing is also important so make sure you use a professional and ideally paid for (so no cheap non related advertising) email marketing solution such as Campaign Monitor or MailChimp to send your emails and very importantly so, to manage your email marketing.
  • Capture emails the professional way via your website so you get opted in emails. When you have forms, make sure you always ask to receive their email address and state that you will be adding them, unless the uncheck the box, that you will add them to your subscription database.
  • Make sure you send out a regular newsletter.
  • Emails you send should always be titled in a way to attract an open.

Estate Agency Email Stationary

Stats on emails taken from Campaign Monitor (who we use for all our email marketing – Visit their website today here)

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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