Estate Agency and Television / YouTube advertising.

February 16, 2015

It might be just me, possibly because of the research I do online, but I do seem to be seeing more advertising for either estate agency or property portals. For the first time last week, I saw the OnTheMarket advert whilst watching one of the lesser channels on FreeView – Very effective and attracted my attention, though I must say very similar to one I once saw from Zoopla (correct me if I am wrong).

I usually spend more time watching content on YouTube as I am able to choose what I want to watch and when. Bouncing from different videos I not only get the banner adverts that are property related, but I have been amused by PurpleBricks adverts (especially the one when they’re trying to attract Eve’s attention – My wife’s name is Eve and I get the same problem at times)!

Television adverts have by Sarah Beeny have also been seen promoting Tepilo so the consumer will soon realise that there are options when it comes to looking for and selling property.

New property portals, online estate agents vs traditional estate agents… with television / video marketing seeming to be heating up – What are people’s thought on both the adverts they are seeing recently and how effective this form of marketing is?

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

This property type is setting a new standard

A new generation of park homes is redefining what affordable living means in Britain. Fresh analysis from Regency Living shows that modern park homes are not only a lower-cost alternative to traditional housing but are built to a higher energy standard that guarantees lasting savings on heating and power. According to Regency Living, one of…
Read More →
Breaking News

Ahead of the Autumn Budget: What landlords and brokers should watch for

With the Autumn Budget now just two weeks away, speculation is mounting about what the Chancellor will announce – particularly regarding the property sector. In case you are working on any preview pieces, please find below expert commentary from my client, Paresh Raja (CEO of Market Financial Solutions), on what the Budget could mean for…
Read More →
Breaking News

Thousands of HMOs still contain life-threatening hazards

The Renters’ Rights Act has finally become law. Among its many provisions, it gives local authorities greater power to crack down on Category 1 hazards in rented homes, including within the HMO sector. HMO landlords are now being urged to act swiftly after new research by Inventory Base revealed that more than 2,300 HMOs in England…
Read More →
Breaking News

FMB launches first construction training academy to tackle workforce shortages

The Federation of Master Builders (FMB) has started an innovative construction training academy aimed at addressing the critical skills shortage and getting more people into working in the industry. In partnership with the Construction Industry Training Board (CITB) and Shooters Hill Sixth Form College, the Wanstead-based academy offers a 12-month pilot scheme designed to equip…
Read More →
Estate Agent Talk

Tackling cost escalation in international construction projects

By Freeths Construction & Engineering Partner Alex Johnson The construction sector continues to face cost pressures driven by a volatile global landscape. From pandemic-related disruptions to geopolitical tensions and supply chain instability, the past few years have seen construction costs fluctuate more dramatically than ever before. As unpredictability persists, businesses involved in international projects must…
Read More →
Breaking News

Breaking Property News 12/11/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Labour’s housing progress is more tumbleweed than spades in the ground Housing Secretary Steve Reed gets easy ride by panel at Ministry of Housing, Communities and Local Government Committee meeting  Tuesday afternoon was the first time since Red Ange departed that the government had…
Read More →