Estate Agency and Television / YouTube advertising.

February 16, 2015

It might be just me, possibly because of the research I do online, but I do seem to be seeing more advertising for either estate agency or property portals. For the first time last week, I saw the OnTheMarket advert whilst watching one of the lesser channels on FreeView – Very effective and attracted my attention, though I must say very similar to one I once saw from Zoopla (correct me if I am wrong).

I usually spend more time watching content on YouTube as I am able to choose what I want to watch and when. Bouncing from different videos I not only get the banner adverts that are property related, but I have been amused by PurpleBricks adverts (especially the one when they’re trying to attract Eve’s attention – My wife’s name is Eve and I get the same problem at times)!

Television adverts have by Sarah Beeny have also been seen promoting Tepilo so the consumer will soon realise that there are options when it comes to looking for and selling property.

New property portals, online estate agents vs traditional estate agents… with television / video marketing seeming to be heating up – What are people’s thought on both the adverts they are seeing recently and how effective this form of marketing is?

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Breaking Property News 5/5/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   New AI Real Estate Market Intelligence Platform Launches in the U.S.   Press Release – New York, May 2026 — Rodland Real Estate, a leading independent brokerage headquartered in The Bahamas, has announced the U.S. launch of RoRo, an advanced AI-powered real estate market intelligence…
Read More →
Breaking News

Mortgage affordability at tightest level since 2008

UK Finance has today published a new Lending Where We Live report, revealing sharp differences in mortgage affordability and buy‑to‑let returns across the UK. Key findings 723,000 house purchase mortgages advanced in 2025, up 17 per cent year-on-year Average borrower spends 21.3 per cent of gross income on repayments Significant regional differences: North Norfolk and Hillingdon top the list with borrowers spending over 25 per cent of gross income Seven…
Read More →
Breaking News

Did landlords frontload rent hikes ahead of the RRA?

The latest insight from Inventory Base suggests that, despite the incoming Renters’ Rights Act limiting rent increases to once per year, only around a quarter of landlords appeared to pre-empt the change by front-loading rent rises ahead of the 1st May deadline. This comes amid wider policy uncertainty in the rental sector, with the UK…
Read More →
Rightmove logo
Breaking News

Rightmove to host live Q&A webinar on the Renters’ Rights Act

Rightmove is hosting a live Q&A webinar today to help agents better understand the Renters’ Rights Act and its practical implications as the Act takes effect. The Renters’ Rights Act: Live Q&A webinar will take place on Tuesday 5th May from 10:00am to 11:00am and will be available to watch via the Rightmove Hub. Over…
Read More →
Home and Living

War over bin blunders as legal expert reveals what you can actually do

Rows over rubbish are bubbling up, with fed-up homeowners losing patience over neighbours who refuse to bring their bins back in. Now, a legal expert has revealed the simple steps you can take before things spiral into a full-blown neighbourhood feud. Natalie Peacock of Rogers and Norton explained that while it might be tempting to…
Read More →
Breaking News

The UK’s best place to be a buy-to-let landlord in 2026 – and it isn’t London

Manchester tops the list with an average property price below the UK average and an annual rental return of 6.4%, beating all 32 London boroughs. Newcastle upon Tyne ranks second and is the only area in the study to deliver an annual return of more than 7%, while Blackpool places third. New research ranks 310…
Read More →