Estate Agency and Television / YouTube advertising.

February 16, 2015

It might be just me, possibly because of the research I do online, but I do seem to be seeing more advertising for either estate agency or property portals. For the first time last week, I saw the OnTheMarket advert whilst watching one of the lesser channels on FreeView – Very effective and attracted my attention, though I must say very similar to one I once saw from Zoopla (correct me if I am wrong).

I usually spend more time watching content on YouTube as I am able to choose what I want to watch and when. Bouncing from different videos I not only get the banner adverts that are property related, but I have been amused by PurpleBricks adverts (especially the one when they’re trying to attract Eve’s attention – My wife’s name is Eve and I get the same problem at times)!

Television adverts have by Sarah Beeny have also been seen promoting Tepilo so the consumer will soon realise that there are options when it comes to looking for and selling property.

New property portals, online estate agents vs traditional estate agents… with television / video marketing seeming to be heating up – What are people’s thought on both the adverts they are seeing recently and how effective this form of marketing is?

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Second home hot-spots hit hardest by property slump

New analysis finds second home hot-spots, as well as London, lagged well behind national average growth Rathbones warns of relying on property to fund retirement, with research showing that equity portfolios outperformed housing by six times Housing in areas with high proportions of second homes lost more value in real terms in 2025 than the…
Read More →
New Build for Merseyside
Estate Agent Talk

Strong demand for buyer support schemes

Less than 2% of homes for sale offer buyer support schemes despite strong demand – More than one in three scheme-backed homes already sold as affordability pressures continue to drive buyer demand The latest analysis from London estate agent Benham and Reeves has revealed that homes offering buyers additional support through affordability and purchasing schemes…
Read More →
AI in estate agency letting agency property
Estate Agent Talk

A quarter of homebuyers think AI search will become more important than portals

New research from UK Property Development (UKPD) suggests that artificial intelligence could be poised to reshape the homebuying journey, with a quarter of recent homebuyers believing AI-powered search will soon overtake traditional property portals as the primary tool for finding a home. The findings come from a survey of 500 homeowners who purchased a property…
Read More →
Breaking News

East of England struggling to meet demand for large family homes

The East of England is facing a growing shortage of large family homes, according to new analysis from UK Property Development (UKPD), creating increasing challenges for buyers leaving London in search of more space, better quality of life, and access to one of the capital’s most desirable commuter regions. UKPD analysed live property listings data*…
Read More →
Breaking News

One in four tenants evicted a month ahead of the Renter’s Right Act

New analysis of 150,000 tenancies by COHO reveals that the Renters’ Rights Act (RRA) drove an estimated 73,900 additional tenancy eviction notices since 2023, with nearly 20,000 issued in the final month before the legislation came into force on 1 May. The data released this month by the property management software developer, revealed a sharp rise in evictions,…
Read More →
Breaking News

First-time buyers paying £38K up front

Average cost of buying a first home climbs above £38,000 as removal costs surge New research from Lyons Bowe that the average cost of buying a first home now stands at £38,353, with first-time buyers facing substantial upfront costs beyond the purchase price itself, as removal costs continue to soar. Lyons Bowe examined the average…
Read More →