Estate Agency and Television / YouTube advertising.

February 16, 2015

It might be just me, possibly because of the research I do online, but I do seem to be seeing more advertising for either estate agency or property portals. For the first time last week, I saw the OnTheMarket advert whilst watching one of the lesser channels on FreeView – Very effective and attracted my attention, though I must say very similar to one I once saw from Zoopla (correct me if I am wrong).

I usually spend more time watching content on YouTube as I am able to choose what I want to watch and when. Bouncing from different videos I not only get the banner adverts that are property related, but I have been amused by PurpleBricks adverts (especially the one when they’re trying to attract Eve’s attention – My wife’s name is Eve and I get the same problem at times)!

Television adverts have by Sarah Beeny have also been seen promoting Tepilo so the consumer will soon realise that there are options when it comes to looking for and selling property.

New property portals, online estate agents vs traditional estate agents… with television / video marketing seeming to be heating up – What are people’s thought on both the adverts they are seeing recently and how effective this form of marketing is?

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Breaking Property News 20/8/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Why Angela Rayner Housing Secretary is in the wrong job – again   A smile, bluster and vague soundbites will not solve the UK housing crisis  Thought Leadership by Andrew Stanton – CEO Proptech-PR  ‘I have been involved in the UK property industry since the mid 1980’s…
Read More →
Breaking News

Buyers Looking Beyond London

London new-build demand plummets behind commuter belt as buyers look beyond the capital   Demand for new-build homes in Essex more than three times higher than in London, while Hertfordshire faces supply squeeze amid growing buyer appetite   The latest research by UK Property Development has revealed a growing divide between London’s new-build market and…
Read More →
Finance

Top six tips for first-time buyers

Independent mortgage broker, Flagstone Financial, has outlined key advice for first-time buyers, pointing to flexible options as signs of an improving mortgage market.   With high loan-to-value lending (80–95%) becoming more widely available, the property ladder is more accessible than in recent years, and experts at Flagstone Financial, partner of the Beresfords Group, are advising…
Read More →
to let sign 2025
Breaking News

England’s rental stock surges by as much as 86.6% in a year

Rental listings have almost doubled in Tyne and Wear since August 2025, with Greater Manchester and a host of other markets also recording double-digit growth   The latest research from Propoly has revealed that England’s rental listings have climbed by an average of 7.4% in the past year, led by an 86.6% increase in Tyne and…
Read More →
Breaking News

One in five homebuyers have been ‘catfished’

The latest research from House Buyer Bureau has found that, with the rise of A.I, “homebuyer catfishing” is becoming an increasingly familiar experience for UK buyers, with one in five saying they viewed a property where the listing photos had been digitally enhanced to make the home appear better than it actually was. However, while the…
Read More →
Letting Agent Talk

Only 31% of letting agents confident their onboarding process protects against tenancy fraud

The latest research from Propoly has revealed that just 31% of UK letting agents are absolutely confident that their tenant onboarding process protects against tenancy fraud, as lengthy onboarding times and delays with referencing continue to create challenges for the industry.   Propoly surveyed UK letting agents to understand how long tenant onboarding currently takes,…
Read More →