Estate Agency and Television / YouTube advertising.

February 16, 2015

It might be just me, possibly because of the research I do online, but I do seem to be seeing more advertising for either estate agency or property portals. For the first time last week, I saw the OnTheMarket advert whilst watching one of the lesser channels on FreeView – Very effective and attracted my attention, though I must say very similar to one I once saw from Zoopla (correct me if I am wrong).

I usually spend more time watching content on YouTube as I am able to choose what I want to watch and when. Bouncing from different videos I not only get the banner adverts that are property related, but I have been amused by PurpleBricks adverts (especially the one when they’re trying to attract Eve’s attention – My wife’s name is Eve and I get the same problem at times)!

Television adverts have by Sarah Beeny have also been seen promoting Tepilo so the consumer will soon realise that there are options when it comes to looking for and selling property.

New property portals, online estate agents vs traditional estate agents… with television / video marketing seeming to be heating up – What are people’s thought on both the adverts they are seeing recently and how effective this form of marketing is?

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Britain’s equestrian homes average value of £1.3m

South East accounts for one in five opportunities The latest research from LandSale, the property portal dedicated to land and rural property, has found that those inspired to enter the equestrian world following Royal Ascot this week will need a budget of £1.265m in order to get started, with the South East home to the…
Read More →
Breaking News

Interest-only mortgage stock reduces by 17 per cent in 2025

Key points: There were 445,000 pure interest-only homeowner mortgages outstanding at the end of 2025, 17.7 per cent fewer than in 2024. In addition there were 156,000 partial interest-only (part and part) homeowner mortgages outstanding at the end of 2025, 10.3 per cent fewer than in 2024. The total interest-only mortgage stock (including part and…
Read More →
Breaking News

5 building materials that give home sellers nightmares

The latest market insight from House Buyer Bureau has highlighted five building materials that can be a nightmare for homeowners, as they severely impact a property’s value, make it difficult to mortgage, and can prevent them from securing a buyer. House Buyer Bureau analysed some of the most problematic building materials found within UK homes,…
Read More →
Breaking News

UK House Price Index for April 2026

The latest UK House Price Index for April 2026 shows that: The average monthly rate of UK house price growth in April was +0.7%. Average UK house price annual inflation was 3.8% in the 12 months to April 2026. As a result, the average UK house price currently sits at £270,080.   Here is how…
Read More →
Breaking News

Private rent and house prices, UK: June 2026

Main points Average UK monthly private rent inflation continued to slow, increasing by 3.3%, to £1,383, in the 12 months to May 2026 (provisional estimate); this annual growth rate is down from 3.5% in the 12 months to April 2026. Average rents increased to £1,442 (3.4%) in England, £836 (4.7%) in Wales, and £1,009 (1.0%)…
Read More →
Breaking News

A decade of change in Britain’s rental market

Rental stock rises in England but falls in Scotland and Wales as rents increase by 45% over the last decade New research by LegalforLandlords reveals that Britain’s private rented sector (PRS) has grown by an estimated 6.6% over the past decade. However, while rental stock has increased overall, significant regional differences have emerged across England,…
Read More →