Estate Agency and Television / YouTube advertising.

February 16, 2015

It might be just me, possibly because of the research I do online, but I do seem to be seeing more advertising for either estate agency or property portals. For the first time last week, I saw the OnTheMarket advert whilst watching one of the lesser channels on FreeView – Very effective and attracted my attention, though I must say very similar to one I once saw from Zoopla (correct me if I am wrong).

I usually spend more time watching content on YouTube as I am able to choose what I want to watch and when. Bouncing from different videos I not only get the banner adverts that are property related, but I have been amused by PurpleBricks adverts (especially the one when they’re trying to attract Eve’s attention – My wife’s name is Eve and I get the same problem at times)!

Television adverts have by Sarah Beeny have also been seen promoting Tepilo so the consumer will soon realise that there are options when it comes to looking for and selling property.

New property portals, online estate agents vs traditional estate agents… with television / video marketing seeming to be heating up – What are people’s thought on both the adverts they are seeing recently and how effective this form of marketing is?

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

how to present your property for sale
Breaking News

Property values hit £300k for first time

The latest Halifax House Price Index for January 2025. On a monthly basis, house prices increased by 0.7% between December and January, reversing the decline of -0.5% seen between November and December of last year.   Annually, house prices were up 1% versus this time last year, with this annual rate of growth accelerating when…
Read More →
Breaking News

Average UK house price rises at the start of 2026

• House prices increased by +0.7% in January, following a -0.5% fall in December • Average property price is now £300,077, rising above £300k for the first time • Annual growth at +1.0%, up from +0.4% in December • Regional differences in house price performance have become more pronounced   Amanda Bryden, Head of Mortgages,…
Read More →
Estate Agent Talk

London basements boost value by up to 20%

The latest market analysis by prime London property brokerage, Jefferies London, reveals that London homebuyers who want to secure a property with a basement face a tough task. Not only do these much sought-after spaces increase a property’s value by up to 20%, but they’re also incredibly rare, found in only 2% of the capital’s…
Read More →
Breaking News

Bailey applies the brakes but ‘two more 2026 cuts priced in’

Vote to hold rates ‘closer than expected’ as Bank of England eyes April for 2% inflation target Focus turns to US and Japan in impact they play on shape of global investment flows says Rathbones’ Head of Market Analysis Kirsten Pettigrew, Senior Financial Planner, warns of making financial decisions based on speculation around rate trajectories…
Read More →
bank of england interest rate
Breaking News

Bank of England to hold interest rates at 3.75%

Following the Bank of England’s decision to hold interest rates at 3.75%, here are some thoughts from the Industry. Matt Smith, Rightmove’s mortgages expert says: “Today’s Bank Rate hold was widely expected given underlying inflation and wage growth data, and it’s currently likely we’ll see the next Bank Rate cut in June. Average mortgage rates…
Read More →
Breaking News

Building Safety Approval Process Urgently Needs Fixing

Bradley Lay, a Leading Construction M&A Expert Calls on Government to Urgently Fix Building Safety Approval Process as Insolvencies Surge A leading UK construction expert has called on the Government to urgently reassess the Building Safety Regulator (BSR) approval process, warning that delays in the current system are “slowly killing the economy”, triggering thousands of…
Read More →