Estate Agency and Television / YouTube advertising.

February 16, 2015

It might be just me, possibly because of the research I do online, but I do seem to be seeing more advertising for either estate agency or property portals. For the first time last week, I saw the OnTheMarket advert whilst watching one of the lesser channels on FreeView – Very effective and attracted my attention, though I must say very similar to one I once saw from Zoopla (correct me if I am wrong).

I usually spend more time watching content on YouTube as I am able to choose what I want to watch and when. Bouncing from different videos I not only get the banner adverts that are property related, but I have been amused by PurpleBricks adverts (especially the one when they’re trying to attract Eve’s attention – My wife’s name is Eve and I get the same problem at times)!

Television adverts have by Sarah Beeny have also been seen promoting Tepilo so the consumer will soon realise that there are options when it comes to looking for and selling property.

New property portals, online estate agents vs traditional estate agents… with television / video marketing seeming to be heating up – What are people’s thought on both the adverts they are seeing recently and how effective this form of marketing is?

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Breaking Property News 11/6/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Leasing decisioning platform set to scale with new injection of investment Findigs, the AI-native leasing decisioning platform that helps residential operators across the U.S. improve revenue and grow their bottom line, announced that it closed a $32 million Series C funding round led by…
Read More →
Breaking News

Cost of void periods climbs by as much as 53% for landlords

Landlords face growing pressure on profits as the cost of void periods climbs by as much as 53%.   The latest research by property management specialist, Rushbrook & Rathbone, has found that the average cost to landlords as a result of void periods between tenancies has climbed by as much as 52.9% across some areas…
Read More →
Breaking News

Lack of Supply Keeps Upward Pressure on Rents

More ‘affordable’ areas see rents rise two times faster than the national average    Rents are rising 5% on average in more affordable areas where rents are below £750pcm – over twice the national average of 2.1% Regionally, Carlisle (+9.1%), Kilmarnock (+9%) and Halifax (+6.5%) are among the fastest-rising markets where rents are rising quickly…
Read More →
Rightmove logo
Breaking News

First-time buyer price hotspots revealed

New analysis from the UK’s largest property platform Rightmove, reveals where first-time buyer prices are rising fastest across Great Britain Bridlington in East Riding of Yorkshire (£167,321) and St Helens in Merseyside (£133,106) lead the way, with average asking prices up 18% compared to last year Falkirk (+17% to £118,327) and Hartlepool (+12% to £104,76)…
Read More →
Breaking News

Summer set to bring seasonal spike in homeseller activity

The latest analysis by Foxtons has revealed that while autumn is traditionally the busiest time of year for the property market, summer is the ideal time for homeowners to get their property ready and listed if they want to take advantage of the heightened buyer activity still to come in 2026. Foxtons analysed government property transaction…
Read More →
Breaking News

World’s Football Stadiums Occupy Incredibly Valuable Real Estate

The latest research from LandSale, the property portal dedicated to land and rural property, has revealed which nations competing at the 2026 FIFA World Cup are sitting on the most valuable home turf, based on current land values surrounding their national stadiums. LandSale analysed the primary home stadium used by each national team and applied…
Read More →