Estate Agency and Television / YouTube advertising.

February 16, 2015

It might be just me, possibly because of the research I do online, but I do seem to be seeing more advertising for either estate agency or property portals. For the first time last week, I saw the OnTheMarket advert whilst watching one of the lesser channels on FreeView – Very effective and attracted my attention, though I must say very similar to one I once saw from Zoopla (correct me if I am wrong).

I usually spend more time watching content on YouTube as I am able to choose what I want to watch and when. Bouncing from different videos I not only get the banner adverts that are property related, but I have been amused by PurpleBricks adverts (especially the one when they’re trying to attract Eve’s attention – My wife’s name is Eve and I get the same problem at times)!

Television adverts have by Sarah Beeny have also been seen promoting Tepilo so the consumer will soon realise that there are options when it comes to looking for and selling property.

New property portals, online estate agents vs traditional estate agents… with television / video marketing seeming to be heating up – What are people’s thought on both the adverts they are seeing recently and how effective this form of marketing is?

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

What the Autumn Budget 2025 means for downsizers

Now that the dust has settled on what was a hotly anticipated Autumn Budget from the UK government, over-50s property specialist Regency Living has produced a concise guide to the implications for the nation’s downsizers, and concluded that this Budget is going to further increase demand on England’s park home market. The 2025 Autumn Budget was…
Read More →
Breaking News

Boxing Day Bounce Set to Kick-Start 2026 Housing Market

Propertymark is forecasting another strong “Boxing Day Bounce” this year, as millions of prospective buyers and renters are expected to jump online on 26 December in search of a new home, triggering one of the busiest property marketing days of the year. Boxing Day has become a pivotal moment for the housing market. With families…
Read More →
Christmas Decorations - Good or Bad for Selling
Breaking News

Post-Budget Bounce in Homebuyer Activity

The latest research by eXp UK has revealed that the market could be set for a festive surge in homebuyer activity now that the Autumn Budget dust has settled, with the vast majority of prospective buyers preparing to resume their search and many even willing to conduct viewings during the Christmas period itself. The survey of…
Read More →
Breaking News

Nationwide House Price Index for November 2025

The latest Nationwide House Price Index for November 2025 shows: House prices increased by 0.3% between October and November of this year. On an annual basis, the average house price increased by 1.8%, down from a 2.2% annual rate of growth in October. As a result, the average UK house price now sits at £272,998.…
Read More →
Breaking News

Annual house price growth slows in November

Annual house price growth softens slightly to 1.8% House prices were up 0.3% month on month   Headlines Nov-25 Oct-25 Monthly Index* 545.9 544.3 Monthly Change* 0.3% 0.2% Annual Change 1.8% 2.4% Average Price (not seasonally adjusted) £272,998 £272,226 * Seasonally adjusted figure (note that monthly % changes are revised when seasonal adjustment factors are…
Read More →
Breaking News

Real Estate 2026: Trends to watch, challenges to tackle, opportunities to seize

By Howard Sefton, Managing Director, Real Estate at Ingenious  As we move into 2026, the UK real estate market stands at a pivotal crossroads. Economic uncertainty, political shifts, and changing lifestyles are converging to reshape how people live, work, rent, and invest. With a major Budget announced just weeks before year-end, the sector faces a…
Read More →