RIGHTMOVE, ZOOPLA, ON THE MARKET: Technicweb Stats!
There has been a lot of talk in the industry over the last few months about OnTheMarket and the wedge that they are going to drive between Rightmove and Zoopla. As an impartial bystander we have been interested to watch the effect that this has had on clients of ours and also how many of our clients have decided to move from Rightmove or Zoopla to OTM. Now that the dust has settled and OTM have been operating for a number of weeks we have decided to collect some stats on how many of our clients feed to the various portals. Our clients are mainly based in London and the surrounding counties just to give some perspective on the stats below.
*While we feed data for a number of agents, these figures do not represent our full spectrum of clients as some agents use their software providers.
Early stats as you would expect show that Rightmove and Zoopla still have the highest number of people feeding to them, but OTM are not far behind. While many agents are on board with OnTheMarket and it is a good concept, inevitably its success will be determined by consumer awareness!
Any agents who are interested in feeding their properties to OnTheMarket, Rightmove, Zoopla or any other portal & are looking to get a new website, please get in touch on 0845 301 1198 or email [email protected]