Estate Agency Industry Sentiment Survey: New and Improved – Round Two

You may remember that Josh Rayner was the first to consider the question of estate agents’ Coronavirus crisis job sentiment in his ‘State of the Industry’ poll that was widely reported upon two weeks ago.

The poll’s sensational outcome, taken several weeks into lockdown, was that 66% of agents said that they were considering a change of role as a consequence of wanting to work from home more; or because of thoughts about embarking on a self-employed route; or as they planned to leave the industry altogether.

Josh Rayner said at the time that he would take the industry’s temperature again in subsequent weeks in order to see if attitudes had changed, perhaps resulting from estate agency bosses then being inspired into further supporting action and communication with their people.

Accordingly, Rayner’s second survey, the Property Pulse Poll, can now be seen here and will run for a week from Tuesday 12th May. Agents from across the estate agency industry are invited to participate. The survey takes less than three minutes to complete.

This second iteration seeks some additional information albeit it remains anonymous.

Our original poll yielded compelling results and now we’re keen to also discover a little more context’ says Josh Rayner. ‘In this way we can start to better evaluate and share whether there is a difference in agent attitude dependent upon whether from within a corporate, at an online agent or working for an independent. Context is important in understanding where attitudes are right now and how they are changing. Pulse, as we’re terming our survey, is literally that – a finger on the pulse of the industry”.

Job seniority and region/country are also sought as important differentiators. Again, anonymous.

In the future, Rayner aims to not only carry out periodic health checks on the industry’s sentiment, but also to collaborate with thought leaders both within and outside of the industry to help find solutions to the challenges we all face ahead.  

The question:

Property Pulse Poll – Coronavirus has thrown the property industry another set of challenges, but different ones to that of 2008 and Brexit. Stuck at home unable, by law, to carry out our most basic functions. Staff are furloughed and the market is in suspended animation with significant disruption to revenues, staffing and our overall viability as a sector. How does that make you feel? Please choose the one that applies the most:

  • Nothing has changed for me
  • This crisis has made me think about job security
  • I’m out of here
  • I’m unsure and feel different

The poll’s results will be published on Wednesday 19th May. What, if any, changes does Josh expect to see? Well, he’s being understandably tight-lipped rather than second guessing the outcome.

Survey Link:

http://www.poll-maker.com/QS20M0D

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Freehold and Leasehold Reform Act-lessees can control their own destiny

Matthew Pennycock, Minister of State for Housing and Planning, has made a Parliamentary Statement regarding the future progress of the Freehold and Leasehold Reform Act 2024. The Government have formally recognised the “significant complexity of the task” and that the legislation was rushed in at the end of the last parliament and as a result…
Read More
Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker 22/11/24

The current average asking price of a typical first-time buyer property is £225,340. For someone taking out an average five-year fixed, 85% LTV mortgage, the average monthly mortgage repayment on this type of home is now £1,104 per month if repaying over 25 years, compared with £1,138 per month a year ago (when the average first-time buyer property asking price was…
Read More
Estate Agent Talk

The Architecture Of Attention Behind Social Media Addiction

In the digital age, social media platforms have revolutionized how we connect, share, and consume information. Behind their sleek interfaces lies a sophisticated architecture of persuasive technology.  These platforms employ intricate design patterns and technical elements to capture and hold user attention. From subtle visual cues to complex algorithmic systems, every feature serves a calculated…
Read More
Breaking News

2025 Predictions for the Private Rental Sector

Allison Thompson, National Lettings Managing Director, Leaders Romans Group (LRG) “As we approach 2025, the lettings industry is entering a phase marked by stabilisation and opportunity. Rental inflation has slowed to an average of 3-4% for new lets, reflecting the effects of affordability constraints; renters’ budgets are beginning to limit how much rents can rise.…
Read More
Breaking News

Response to Matthew Pennycook’s Statement on Leasehold Reform

Yesterday, Secretary of State Matthew Pennycook made a Ministerial Statement on the future of leasehold reform. Responding, Mark Chick, director of ALEP and a Partner at Bishop & Sewell LLP said: ALEP welcomes the ministerial statement which puts in place a timeframe and some objectives for the implementation of the Leasehold & Freehold Reform Act.…
Read More
Estate Agent Talk

Essential Garage Storage Solutions for Small Spaces

Maximize your garage space with practical storage ideas that keep your items organized and accessible. If you’re dealing with a smaller garage, smart solutions can make a big difference in keeping your space neat and usable. 1.  Wall-Mounted Storage Wall-mounted storage is an excellent way to save space and keep your garage organized, especially in…
Read More