Estate Agency TikTok’rs

Keep smiling through and time for TikTok

I’m sure that many of us in the property industry are inspired by highly successful property professionals across the globe from those television famous interior designers to luxury real estate agents earning millions in commissions annually and driving those Ferrari / Lamborghini dream cars. Even though the real estate sector holds big finance,  it is a case of hold my beer when we take a look at social media as a sector, for instance what about a $75 billion dollar valuation for a platform only founded back in September 2016?

Welcome to TikTok, the Chinese founded video sharing platform (formally known as Douyin) that today holds 1.1 billion active users and growing (downloaded an incredible 850 million times in 2020). 850 minutes a month per user is the average usage with females being slightly the more likely to download the app – 15 seconds up to 3 minutes videos are what you will find if you browse the app.

Interesting fact: Popular searches results include DIY with 29 billion views.

I have always been fascinated with social media from the early days of me filming property and uploading to YouTube (back in 2009) to building estate agency groups on Facebook and still today me being excited to explore TikTok – Social media allows you to reach not only target audiences, but the networks of those target audiences. Best of it, it’s FREE and that is the unbelievable thing about it, a treasure trove of an opportunity that requires from you time, innovation and stamina.

Let us take a look at estate agents using TikTok and whether or not it’s simply a place to waste time on or a place that can help to increase your revenue.

Interesting fact: The search term / hashtag #estateagencyuk has 1.5 million views on TikTok!

 

@saadsaleem_property

The perfect home for the modern family! 🏡👩‍👩‍👧‍👦 #london #homesoftiktok #realestate #realtor #property #ukproperty #design #interiordesign

♬ Popular – From The Idol Vol. 1 (Music from the HBO Original Series) – The Weeknd & Madonna

 

Now it is not simply just videos of houses for sale, though these are great on TikTok with some amazing presentation work being carried out to accompany them too, but we also see plenty more themes relating to property such as ‘a day in the life of an estate agent‘, ‘how to present your home for sale‘ or simply ‘key estate agency training tips‘. For a very current social media platform, property features heavily as does estate agency, in my opinion far more than when I compare it to the early days of Facebook / Youtube.

Today it seems that our attention spans are lower than ever, the likely hood we have the time and patience to watch and digest a 40 minute video on social media is low whereas a 3 minutes or less option is much more likely – Many users are able to pack in to this time frame a mighty lot of content and even a whole story rather like a 90 minutes match of football can turn in to a 3 minute highlight video.

Interesting fact: Out of 4.8 billion internet users worldwide, 20.83% use TikTok

 

@ashleemellettexp

A day in the life of Ashlee Mellett – Your Personal Estate Agent #dayinmylife #dayinthelife #estateagent #estateagency #estateagencyuk #estateagentlife #inthelifeof #essex #ukproperty

♬ Level Up – Ciara

 

Estate agency, maybe, is what many would say is a boring subject for social media, though property is a very different thing and highly searchable / engaging allowing the industry to take advantage of the consumer interest in a topic (property) that surrounds the sector (estate agency). Saying this, estate agency has been made interesting where many staff members are leading the marketing innovation with what some might say are merely vanity videos whereas many more will disagree and see them as brand building and aiding new leads through influencer tactics (people trusting a well known face / name). Younger negotiators sharing the day in the life concept of estate agency rather like a video diary, other times house buying tips are shared.

TikTok is trending and certainly a social media place to be seen, now is a great time to explore the platform or set this responsibility to a younger member of staff who will be able to experiment with some content and grow an audience.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agents should not all look the same
Estate Agent Talk

How to Become an Estate Agent with No Experience

Breaking into the property industry can seem intimidating – especially if you’ve never worked in it before. But the good news? You don’t need years of experience or fancy qualifications to start a career as an estate agent in the UK. In fact, many successful estate agents started with no background in property at all.…
Read More
buying at auction uk
Estate Agent Talk

9 Advantages of Selling Your House by Auction

Selling your house by auction might seem like a daunting prospect, but it comes with numerous advantages that can make it a highly attractive option. While the traditional method of selling through an estate agent has its place, auctions are increasingly becoming a popular choice for homeowners looking for a swift and reliable sale. Here…
Read More
Breaking News

Majority of Tenants Unsure How Changes Will Affect Them, Says LRG

With major changes to the private rental sector on the horizon, 62% of tenants say they don’t know whether the government’s Renters’ Rights Bill will address their concerns – highlighting a growing need for clearer communication around what the reforms will mean in practice. LRG’s latest Lettings Report shows that while landlords are widely aware…
Read More
Home and Living

Perfume Storage Tips: How to Keep Your Fragrances Fresh

Perfumes are sensitive compositions that can be significantly affected by how they are stored. Proper storage ensures that your favorite fragrances stay fresh and maintain their intended scent profile. In this article, we’ll explore practical, fun, and effective tips to help you preserve your perfumes in perfect condition. Understanding the Sensitivity of Perfumes Perfumes are…
Read More
Breaking News

Renters’ Rights Bill Delay Causing Uncertainty for Tenants and Landlords

Ministers need to tell landlords and tenants when measures in the Renters’ Rights Bill will take effect the National Residential Landlords Association (NRLA) is today warning. The Government pledged last year to abolish Section 21 ‘no explanation’ repossessions and to make other changes to the rental market this summer. With the Bill not scheduled to…
Read More
Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More