Estate Agency TikTok’rs
I’m sure that many of us in the property industry are inspired by highly successful property professionals across the globe from those television famous interior designers to luxury real estate agents earning millions in commissions annually and driving those Ferrari / Lamborghini dream cars. Even though the real estate sector holds big finance, it is a case of hold my beer when we take a look at social media as a sector, for instance what about a $75 billion dollar valuation for a platform only founded back in September 2016?
Welcome to TikTok, the Chinese founded video sharing platform (formally known as Douyin) that today holds 1.1 billion active users and growing (downloaded an incredible 850 million times in 2020). 850 minutes a month per user is the average usage with females being slightly the more likely to download the app – 15 seconds up to 3 minutes videos are what you will find if you browse the app.
Interesting fact: Popular searches results include DIY with 29 billion views.
I have always been fascinated with social media from the early days of me filming property and uploading to YouTube (back in 2009) to building estate agency groups on Facebook and still today me being excited to explore TikTok – Social media allows you to reach not only target audiences, but the networks of those target audiences. Best of it, it’s FREE and that is the unbelievable thing about it, a treasure trove of an opportunity that requires from you time, innovation and stamina.
Let us take a look at estate agents using TikTok and whether or not it’s simply a place to waste time on or a place that can help to increase your revenue.
Interesting fact: The search term / hashtag #estateagencyuk has 1.5 million views on TikTok!
Now it is not simply just videos of houses for sale, though these are great on TikTok with some amazing presentation work being carried out to accompany them too, but we also see plenty more themes relating to property such as ‘a day in the life of an estate agent‘, ‘how to present your home for sale‘ or simply ‘key estate agency training tips‘. For a very current social media platform, property features heavily as does estate agency, in my opinion far more than when I compare it to the early days of Facebook / Youtube.
Today it seems that our attention spans are lower than ever, the likely hood we have the time and patience to watch and digest a 40 minute video on social media is low whereas a 3 minutes or less option is much more likely – Many users are able to pack in to this time frame a mighty lot of content and even a whole story rather like a 90 minutes match of football can turn in to a 3 minute highlight video.
Interesting fact: Out of 4.8 billion internet users worldwide, 20.83% use TikTok
Estate agency, maybe, is what many would say is a boring subject for social media, though property is a very different thing and highly searchable / engaging allowing the industry to take advantage of the consumer interest in a topic (property) that surrounds the sector (estate agency). Saying this, estate agency has been made interesting where many staff members are leading the marketing innovation with what some might say are merely vanity videos whereas many more will disagree and see them as brand building and aiding new leads through influencer tactics (people trusting a well known face / name). Younger negotiators sharing the day in the life concept of estate agency rather like a video diary, other times house buying tips are shared.
TikTok is trending and certainly a social media place to be seen, now is a great time to explore the platform or set this responsibility to a younger member of staff who will be able to experiment with some content and grow an audience.