ESTATE AGENT FRUSTRATION No.9 .. Losing Listings
Have you ever been on a free val, sitting on the settee in the Lounge, the husband and wife smiling and nodding at everything you say, but when it comes to the business end of the free valuation, when you ask for the business, they pull on the parachute and bailout.
Has this ever happened to you?
That is because there is an enormous difference between understanding something rationally and making a commitment to it emotionally. 95% of buying decisions are made with emotion .. not rationally or logic (some Harvard Professor proved that decades ago). The question is .. how do you get
The question is .. how do you get emotional commitment in that one hour free val so they do say yes?
Here is the answer .. IMPORTANT – make sure you look at all the comments as some people asked me questions and I expanded on the article in those points https://www.linkedin.com/feed/update/urn:li:activity:6384457854736302080