In the previous Video (Part 2 https://youtu.be/_75SAAl93Mo ) – Paul Long talked about the three top ad types (or Objectives as they call them) ..
In this next video (Part 3) .. we look at the first of the three objectives (aka Ad types) Estate Agents should use…. the VIDEO OBJECTIVE
Paul Long, Director of Estate Agency Drewery and Drewery in Sidcup, was fed up of wasting money on facebook advertising with his estate agency in Sidcup in Kent .. this is Part 3 (of 6) where he shares so much information on what he has learnt. In these series of six videos (which will be released throughout July 2018) – he will share with you lots of valuable information that you can take away and adopt straight away in your estate and lettings agency
Author: Christopher Watkin
I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.
Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.
So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them
Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.
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