ESTATE AGENTS AND MODERN TECHNOLOGY, IT’S A NO BRAINER!

August 14, 2015

For the majority of people, buying a property is arguably one of the largest purchases anyone will ever make in their lifetime.  Simplifying the entire process and reducing stress levels is easily achievable with a little help from our digital friends.  Many UK estate agents however have yet to fully embrace the power of technology and make the property buying process smoother for both the agent and their client.

With new technology hitting the business markets every day there appears to be a growing gap amongst the tech friendly and the technophobic estate agents of our great country.

Many UK estate agents, for whatever reason, are reluctant to embrace new technology that could not only transform their business but could be the answer to its very survival!  So why is this when every other industry sector instantly recognises the benefits of technology?

There are so many brilliant apps and programs available to estate agents.  Everything from arranging viewings, looking after finance, online marketing, creating property videos and even generating 3D animated floor plans are there to be utilised.  Despite all the gizmo’s, gadgets and even specialist companies offering to help, too many agents simply don’t recognise the benefits of these fantastic products.  In order to sustain a strong foothold in the world of estate agency, the technophobes of this industry need to take a serious look at what their competitors are doing.  If your competitors are getting a property to market faster than you are, selling higher, quicker and more efficiently than your agency, its time to change and keep pace with technology.

Clients are not only demanding more, they deserve more!  With new online agents popping up every week, competition has never been so fierce. Technology is absolutely the way to compete in this digital era we live in.

So look to improve the service you offer and reap the unlimited benefits in no time.  It is not by chance that other agents have better profit margins, more recommendations and are known to offer an efficient, responsive service.  It is because they are proactive, it is because of technology.  Use it.  Enjoy it.  You’ll never look back!

Alex Evans

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