ESTATE AGENTS URGED TO EMBRACE SOCIAL MEDIA

Facebook is too big to be ignored by estate agents, with a recent study* showing that it is dominating the UK social media sphere, followed by Facebook Messenger, WhatsApp and Instagram ranking as the 1st, 3rd, 4th and 6th most used networks. (Source: Flint, 2018).

Facebook has by far the largest user base, with over 30 million people in the UK actively using the site and 45% using it several times a day. Flint reports that a higher percentage of the UK’s online females use Facebook compared to males (84% vs 73%) and it’s slightly more popular in urban areas than rural (80% vs 75%).

Facebook is most favoured by 23-37 year olds, with a recent IPSOS Mori survey finding that 80% of respondents within the age bracket use the platform regularly.

Ben Davis, CEO of PropertyHeads.com comments: “Estate agents have been relatively slow to embrace Facebook, but other location centric property related businesses have jumped in with both feet. Search any local group on Facebook and we estimate a very significant posts are property-related, tradesmen in particular are engaging with these groups to win new business.

“Social media is so important for agents, particularly when it comes to attracting vendors and landlords. It’s true that the traditional portals do a very solid job in terms of delivering buyer and tenant enquiries, but they don’t facilitate the level of engagement between agents and vendors/landlords that would allow agents to put themselves front and centre, when these guys decide to come to market. This is where Facebook and indeed other social networks including PropertyHeads – come in.  Posting informative local property market content on their feeds and engaging with local home movers in social network groups, has a very powerful effect on the public’s perception of an estate agent at the branch level.

“Facebook’s recent partnership with Zoopla and OnTheMarket to list rental properties in their MarketPlace will grow their influence on the UK home mover market. Those agents embracing social media now will find it easier to establish relatively broader contact networks and in doing so, will create a lasting asset for their business.

“However a word of caution for those agents planning their next blockbuster Facebook ad campaign.  The enormous breadth of Facebook’s audience can also be an issue. Agents can waste thousands of pounds on adverts that are seen by people either with no interest in their service, or those that will certainly not appreciate their post popping up in between photos from their recent Saturday night out and the latest, must-view cat video.

“Also Facebook and other very large social networks use algorithms to severely restrict the number of your contacts that get to view your content, so it can be a time drain, as well as a money pit.

“PropertyHeads.com is the only social network dedicated to property matters.  We empower estate agents to win new instructions and sell more homes, by enabling them to maintain control of their brand by networking with their clients directly, posting content and managing buyer and vendor enquiries. And because we’re The Property Social Network, we value agents’ content, if you post on our social network, you can guarantee all of your contacts have the opportunity to engage with your post.”

For more information, please visit www.propertyheads.com.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

small house bird box
Breaking News

UK First Time Buyers better off than many other global nations

Is it really that bad being a first-time buyer? UK better off than many other global nations when it comes to affordability The latest market analysis from Yopa, the full-service estate agents, reveals that first-time buyers (FTBs) in the UK may be paying 63% more to get a foot on the property ladder than they…
Read More
new build homes colchester essex
Breaking News

Building Safety Regulator Reform

The Government has announced reforms to the Building Safety Regulator, including leadership, process and investment. The changes are hoped to deliver 1.5 million homes. The reforms pave the way for creation of a single construction safety regulator, as recommended by the Grenfell Tower enquiry. David Smith, property litigation partner at London law firm Spector Constant…
Read More
Breaking News

New anti-money laundering rules now in effect: what landlords need to know

New anti-money laundering (AML) rules came into effect this month, marking a significant change for landlords and the lettings industry as a whole. The new rules mean financial sanctions checks are now required for all lettings, regardless of how much rent is charged. Here, Steve Bond, managing director of residential lettings for Beresfords, explains what…
Read More
Breaking News

What landlords need to know about the upcoming Renters Rights Bill

The government’s long-awaited Renters Rights Bill is one of the most significant overhauls of the private rental sector in decades. While it has not yet received royal assent, the legislation is expected to come into effect late this year, or early in 2026. With the bill moving closer to becoming law, Steven Bond, managing director…
Read More
Breaking News

Mortgage approvals bounce back in May

The latest figures show that: – Mortgage approvals on house purchases for May sat at 63,032 up 3.9% from 60,656 in April. The monthly increase seen in May marks the end of four months of previous decline, with approval levels having fallen each month since January of this year. Approvals are also 2.5% higher than…
Read More
Breaking News

Money and Credit – May 2025

Key points: Net borrowing of mortgage debt by individuals increased by £2.8 billion to £2.1 billion in May, following a large decrease in net borrowing of £13.8 billion to -£0.8 billion in April. Net mortgage approvals for house purchases increased by 2,400 to 63,000 in May. Approvals for remortgaging also increased by 6,200 to 41,500…
Read More