ESTATE AGENTS URGED TO EMBRACE SOCIAL MEDIA

Facebook is too big to be ignored by estate agents, with a recent study* showing that it is dominating the UK social media sphere, followed by Facebook Messenger, WhatsApp and Instagram ranking as the 1st, 3rd, 4th and 6th most used networks. (Source: Flint, 2018).

Facebook has by far the largest user base, with over 30 million people in the UK actively using the site and 45% using it several times a day. Flint reports that a higher percentage of the UK’s online females use Facebook compared to males (84% vs 73%) and it’s slightly more popular in urban areas than rural (80% vs 75%).

Facebook is most favoured by 23-37 year olds, with a recent IPSOS Mori survey finding that 80% of respondents within the age bracket use the platform regularly.

Ben Davis, CEO of PropertyHeads.com comments: “Estate agents have been relatively slow to embrace Facebook, but other location centric property related businesses have jumped in with both feet. Search any local group on Facebook and we estimate a very significant posts are property-related, tradesmen in particular are engaging with these groups to win new business.

“Social media is so important for agents, particularly when it comes to attracting vendors and landlords. It’s true that the traditional portals do a very solid job in terms of delivering buyer and tenant enquiries, but they don’t facilitate the level of engagement between agents and vendors/landlords that would allow agents to put themselves front and centre, when these guys decide to come to market. This is where Facebook and indeed other social networks including PropertyHeads – come in.  Posting informative local property market content on their feeds and engaging with local home movers in social network groups, has a very powerful effect on the public’s perception of an estate agent at the branch level.

“Facebook’s recent partnership with Zoopla and OnTheMarket to list rental properties in their MarketPlace will grow their influence on the UK home mover market. Those agents embracing social media now will find it easier to establish relatively broader contact networks and in doing so, will create a lasting asset for their business.

“However a word of caution for those agents planning their next blockbuster Facebook ad campaign.  The enormous breadth of Facebook’s audience can also be an issue. Agents can waste thousands of pounds on adverts that are seen by people either with no interest in their service, or those that will certainly not appreciate their post popping up in between photos from their recent Saturday night out and the latest, must-view cat video.

“Also Facebook and other very large social networks use algorithms to severely restrict the number of your contacts that get to view your content, so it can be a time drain, as well as a money pit.

“PropertyHeads.com is the only social network dedicated to property matters.  We empower estate agents to win new instructions and sell more homes, by enabling them to maintain control of their brand by networking with their clients directly, posting content and managing buyer and vendor enquiries. And because we’re The Property Social Network, we value agents’ content, if you post on our social network, you can guarantee all of your contacts have the opportunity to engage with your post.”

For more information, please visit www.propertyheads.com.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Home and Living

Best Budget Smartphones Under $200

In the rapidly advancing digital era, it’s no longer a luxury but a necessity to have a smartphone. Not everyone however needs or is able to pay hundreds of dollars for an expensive device. The good news is that there are numerous budget smartphones under $200 that provide great performance, decent cameras, and a long…
Read More
Rightmove logo
Breaking News

Ten years on: More first-time buyers moving to cities while the coast stands still

New ten-year analysis of the property market shows that more first-time buyers are looking to move to cities, while the coast has seen no growth in new buyers First-time buyer demand to move to Great Britain’s 50 largest cities (excluding London) is up by 16% on average over the last ten years, with Dundee topping…
Read More
Breaking News

Homeowners in England and Wales overvalue their properties by an average of 16%

Homeowners in England and Wales are overestimating the value of their property by an average of 16%, according to new figures. Data from Quick Move Now compares homeowner estimates with formal estate agent valuations and is broken down by both region and property type. Overall, homeowners overvalue in every single category.   Regional breakdown Region…
Read More
Visual blemishes on Roads due to service upgrades
Estate Agent Talk

Emergency Sidewalk Repairs: When to Act and Who to Call

Sidewalks are the unsung heroes of city infrastructure—quietly assisting tens of millions of footsteps every day. But when they crack, disintegrate, or shift all of sudden, they might quickly turn out to be volatile liabilities. In a town like New York, in which pedestrian site visitors are constant and belongings proprietors are legally chargeable for…
Read More
Breaking News

Reapit report reveals agents’ long-term market confidence amid legislative challenges

Despite the significant challenges posed by a shifting economic landscape and the largest wave of housing legislation in decades, estate and letting agents remain steadfast in their confidence about their long-term future in the industry. According to the first Reapit Property Outlook Report 2025, covering the full breadth of sales and lettings agency opinion countrywide,…
Read More
Breaking News

Owner-Occupiers Drive Resilient Commercial Property Market

Buying Becomes 37% Cheaper Than Renting The latest Commercial Property Demand Index from specialist property finance expert, Rangewell, reveals that while investor appetite across the sector held steady in Q2, strong levels of owner-occupied commercial mortgage activity are helping drive market performance, as business owners increasingly move from renting to buying their long-term premises for…
Read More