Estate Agents – you have one key job – to sell your client’s house.
August 9, 2019
But they may be losing confidence in you as it has been months.
What if you could provide the magic pill that your clients are seeking… what if you could assure them that you will accelerate the sale process but they need to take one simple action…
…and that is Stage their Home to sell!!
You know how important it is for properties to be shown to their best potential when they are being sold, or rented out. Home Staging helps buyers visualise what a house has to offer, and how it would be for the buyers to live in such a beautiful home. It is the process of improving the appeal of a property – enhancing the space and making it brighter and more inviting – in order to increase the sale price and reduce the time a property remains on the market.
In their 2019 Report the Home Staging Association (HSA) found that 94% of Estates Agents agreed that Staging a property increases the number of viewings, and 86% of Estates Agents stated that their staged properties sell faster than non-staged homes!
So below are just a few basic tips which should help your properties stand out:
Stand in the corner of the room and view the room with new eyes – as the buyers will. What do you see? Is the space cluttered or messy, with personal items scattered around and no focal point? What are your eyes drawn to?
It is important to declutter, clean and depersonalise the property – then rearrange the furniture so the purpose of the room is clear. This will really help buyers envisage living in the space. If there is too much furniture put some in storage, and pack away clutter and personal items.
It is important to declutter, clean and depersonalise the property – then rearrange the furniture so the purpose of the room is clear. This will really help buyers envisage living in the space. If there is too much furniture put some in storage, and pack away clutter and personal items.
Think about what you would do if you were to sell your car – would you take out all the coffee cups and kids toys, and then get it cleaned – maybe new carpets? Its exactly the same with a property!
Kerb appeal: you never get a second chance to make a first impression. So ensure the front of the property is clear of rubbish and not overgrown. Clean the windows and the front door and enhance the area with pot plants to add some colour.
Designed to Sell is a new Home Staging company in Essex who partner with Estate Agents whose clients are struggling to sell their homes, or who are not getting enough viewings. The property may have been on the market for a few months, with only limited interest and no offers!
Each month the property is on the market it is causing financial stress and worry for the sellers, and could be losing value. The current uncertainty in the market is slowing down the house sale process so it has never been more important to get properties to stand out to buyers, by creating an environment that is both visually and emotionally appealing.
So if you want faster sales time, no reductions and more interest always recommend that your clients seek professional help from a Home Stager.
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