First impressions count.

We all know the importance of creating the right impression. From devising that picture-perfect living room, to securing properties to put on the market, the first impression of your agency together with that of home-movers is essential.

In an industry whereby first impressions are crucial, make sure you implement the practice throughout every aspect of your agency.

Window Display

Kicking off with the very thing that is passed by hundreds potentially thousands of people every single day. Your window display (be it online or offline).

Just because everyone in your area may not be looking for their next property, or be planning to sell, it doesn’t mean that your Window Display won’t make an impact. Referrals and recommendations will always play a vital role in the growth of your agency, so ensure your window display looking inviting to everyone, whether they’re window shopping or looking to take the plunge.

Property stock

Of course, as agents you will know your demographic inside and out. So ensure your property stock best represents the demographic within your area, whilst giving off the best representation of your agency.

By getting it right, you will secure a host of sure wins, from current property sellers, landlords and home seekers to future clients who haven’t even decided to step into the market yet.

Welcoming office

There’s nothing worse than a potential client walking into the office to be greeted by a cold, unwelcoming team.

Once you’ve met their interest with intriguing property stock displayed on an inviting window display, the next task is to guarantee a welcoming office.

Here’s some tips to create the ideal welcoming office:

  • A warm welcome that isn’t too overpowering
  • The offer of a refreshment such as a cup of tea/coffee or water
  • Offer an area away from your desk so clients can talk to you with a little more privacy
  • Fresh Flowers, always brighten up a room and smell nice

So you have all of the above in place but as you sit down to talk, what information do you think your client will expect from you?

  • Facts about what you have sold in the area
  • Transparency regarding your services and fees
  • Commitment to selling their home
  • How and where will you promote their property

Maintaining your commitment

Once you’ve secured your clients, the next task is to maintain that commitment. Not merely by supporting their home-move and exceeding their expectations, but also by maintaining your dedicated commitment for many years to come.

On average, people move home every seven years, so as long as you continue to operate within their area, you could have a client for life.

First impressions count across every industry, particularly within the property industry. So don’t just concentrate on creating a first impression, work even harder to create the lasting impression.

Help make the right impression with the right property software. Discover how Property Software Group can support your agency needs. Whatever the size, whatever the requirements, Property Software Group together with Alto, Jupix, CFP, Vebra and Encore will excel your requirements, call 08000 75 87 49 or email info@vebra.com.

Alex Evans

You May Also Enjoy

how to present your property for sale
Breaking News

These are the property hotspots

These are the property hotspots bucking the SDLT deadline price slide Last week, the latest UK House Price Index from the Land Registry revealed a sharp 3.7% monthly drop in average UK house prices during April 2025, following the expiry of temporary stamp duty support at the end of March. Further analysis by eXp UK,…
Read More
Breaking News

Demand rebounds for Prime London property

Big ticket buyers returned to the capital in the spring months, the Prime London Demand Index from London lettings and estate agent Benham and Reeves has revealed. Between the first and second quarters there was a 1.8% uplift in ‘demand’ for homes between £2 and £10 million, which is calculated based on the proportion of…
Read More
Breaking News

Failing to refinance could see portfolio landlords hit with a £23,000 hike to mortgage costs

The latest research by specialist property finance expert, Rangewell, has revealed that buy-to-let portfolio investors who fail to take the appropriate action when it comes to refinancing could see their monthly mortgage costs climb by over £23,000, rather than a £8,500 reduction due to improvements to the mortgage landscape. Rangewell analysed the average amount owed through…
Read More
to let sign 2025
Breaking News

Section 21 Is Set to Go – What This Means for Landlords

By Allison Thompson, National Lettings Managing Director, Leaders The Renters’ Rights Bill is making its way through the House of Lords and, if passed in its current form, will bring major changes to how tenancies are ended. One of the most significant proposals is the abolition of Section 21, often referred to as the ‘no-fault…
Read More
Breaking News

Are falling mortgage rates fuelling a rise in buy-to-let investment?

By Sarah Thompson, Managing Director, Mortgage Scout The latest data from UK Finance shows that in the last quarter of 2024, the average buy-to-let (BTL) interest rate for new mortgage loans taken out was 5.09%, a drop of 0.61% on the previous year. And it seems that falling mortgage interest rates may well be having…
Read More
Breaking News

New survey reveals it now takes over 200 days to sell a home in the UK

The average number of days to sell your home in the UK now stands at 205 – the first time the 200-day mark has been broken. The longest time to sell is in inner London and the South-East at 222 days, closely followed by outer London at 221 days. The North-East is the best performing…
Read More