First impressions count.

August 20, 2015

We all know the importance of creating the right impression. From devising that picture-perfect living room, to securing properties to put on the market, the first impression of your agency together with that of home-movers is essential.

In an industry whereby first impressions are crucial, make sure you implement the practice throughout every aspect of your agency.

Window Display

Kicking off with the very thing that is passed by hundreds potentially thousands of people every single day. Your window display (be it online or offline).

Just because everyone in your area may not be looking for their next property, or be planning to sell, it doesn’t mean that your Window Display won’t make an impact. Referrals and recommendations will always play a vital role in the growth of your agency, so ensure your window display looking inviting to everyone, whether they’re window shopping or looking to take the plunge.

Property stock

Of course, as agents you will know your demographic inside and out. So ensure your property stock best represents the demographic within your area, whilst giving off the best representation of your agency.

By getting it right, you will secure a host of sure wins, from current property sellers, landlords and home seekers to future clients who haven’t even decided to step into the market yet.

Welcoming office

There’s nothing worse than a potential client walking into the office to be greeted by a cold, unwelcoming team.

Once you’ve met their interest with intriguing property stock displayed on an inviting window display, the next task is to guarantee a welcoming office.

Here’s some tips to create the ideal welcoming office:

  • A warm welcome that isn’t too overpowering
  • The offer of a refreshment such as a cup of tea/coffee or water
  • Offer an area away from your desk so clients can talk to you with a little more privacy
  • Fresh Flowers, always brighten up a room and smell nice

So you have all of the above in place but as you sit down to talk, what information do you think your client will expect from you?

  • Facts about what you have sold in the area
  • Transparency regarding your services and fees
  • Commitment to selling their home
  • How and where will you promote their property

Maintaining your commitment

Once you’ve secured your clients, the next task is to maintain that commitment. Not merely by supporting their home-move and exceeding their expectations, but also by maintaining your dedicated commitment for many years to come.

On average, people move home every seven years, so as long as you continue to operate within their area, you could have a client for life.

First impressions count across every industry, particularly within the property industry. So don’t just concentrate on creating a first impression, work even harder to create the lasting impression.

Help make the right impression with the right property software. Discover how Property Software Group can support your agency needs. Whatever the size, whatever the requirements, Property Software Group together with Alto, Jupix, CFP, Vebra and Encore will excel your requirements, call 08000 75 87 49 or email info@vebra.com.

Alex Evans

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