Five essential tips for selling the property to overseas buyers – why document translation services are just the start 

Translation services play a key role in selling properties to overseas buyers, but they are not the only tool you will need if you plan to make your property business an international success. By all means translate, document your success, and map out your strategy accordingly. But you’ll also need to put some energy into understanding the different markets that you’re trying to connect with. In this article, we’ll walk you through essential translation services, such as legal and certified translation, as well as the other areas that you’ll need to pay attention to if you plan to sell the property to overseas buyers.

Use the best document translation services

The quality of the translation services that you use can make a huge difference when it comes to engaging overseas buyers. A property’s location, build quality, layout, amenities, and so forth will ultimately make up a buyer’s mind. However, you first need to present marketing materials that attract the buyer to your company, rather than that of a competitor.

How do I translate a document? Simple – you use a translation agency with a good reputation. Avoid machine translation services, as they’re not good enough to compete with the skill of human translators.

The Google Translate app and other free document translation software options also can’t provide specialist services such as certified translation, which you will likely need for the legal paperwork involved in the property purchase process. How do you certify a translation document? Again, you use a reputable translation agency, which will provide you with a certificate of translation that confirms the authenticity and accuracy of the translated document.

Ofer Tirosh, CEO of Tomedes a language service provider, comments: “Potential buyers will have already made a number of judgments about your company before you speak to them. They will most likely have seen your advertising and marketing materials before anything else, so those need to be absolutely perfect, from the design to the quality of the document translation services that you use.

“When you’re trying to convince someone to make a purchase for something as expensive as property, there’s no margin for error when you translate. The document, video, website… whatever it is, you need to show your attention to detail by communicating with overseas buyers flawlessly in the languages that they speak natively.”

Research the countries you plan to sell to, not just the languages

People move overseas for all manner of reasons. As of 2020, there are 272 million international migrants, many of whom have purchased homes in the countries to which they’ve moved. Then there’s the vast international second home market.

If you plan to target a particular country with your properties, do your homework. Say you plan to use English to French translation services to target property buyers in France. That’s great, but have you also looked at how the French economy is performing, the country’s political situation, what reputation your country has in France, and whether your tourist board advertises there? The better informed you are, the more you will be able to predict your chances of success in a specific country.

Understand your buyers and localize your approach

It’s essential to understand your buyers, from the kind of properties that they’re looking for to the way they like to make decisions. Marc Pritchard, Sales and Marketing Director at Spanish homebuilder Taylor Wimpey España, comments:

“It’s really important to understand both the similarities and the differences between buyers from different countries. Understanding what makes a certain group of buyers tick can help you to ensure that the properties you present to them are the ones that best meet their needs. German second home buyers, for example, tend to favour homes on Mallorca over those on the Spanish mainland, while Belgians prefer the Costa del Sol, and Russians often opt for the Costa Blanca.

“British buyers, on the other hand, are drawn towards multiple locations, buying in the Costa del Sol and Mallorca, as well as on the Costa Blanca. Building awareness of these kinds of preferences into your business planning process and marketing activities can help you to engage more effectively with overseas buyers.”

Don’t make assumptions

While it’s helpful to identify broad trends within your buyer demographics, remember that those trends don’t mean that every buyer from one country will want the same thing. Personal service will always trump a generic approach.

It’s also important not to make assumptions about who will be buying the properties you sell. Homes in London, for example, could sell to anyone from first-time buyers and families in need of more space to overseas investors buying either as an individual or through a company or an investment fund. Indeed, figures analysed by York University suggest that in the two years to March 2016, around 13% of new housing stock in London was sold to overseas residents.

Translate your spoken communications, as well as your written ones

Our final tip is to use interpretation services or multilingual customer support (or both) when selling the property to overseas buyers. For both sales and aftercare, multilingual services can make buyers feel comfortable and help you to boost your brand’s reputation. Providing translation services that span both written and verbal communications means that your buyers can communicate with you in whatever format they need, giving them the confidence to buy, no matter what their mother tongue may be.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website.

You May Also Enjoy

Letting Agent Talk

The pros and cons of renting to students: is it the right choice for you?

Student properties are no different in term of quality and facilities than any other type of private rental. And although landlords may have to spend a fair amount on setting up and properly maintaining student lets, they can also charge a good market rent. To help you decide whether letting to students might be worthwhile…
Read More
Finance

Autumn Budget Misses Mark on Housing Reform: UK Rental Market Squeezed by Shortages and Rising Rents

The UK rental market faces mounting pressures, with a recent Rics survey revealing a critical shortage of properties and surging rent prices. Landlord instructions, a key indicator of properties available to rent, fell to a net balance of -29%, marking this the lowest level since 2021. Strong tenant demand is driving rents higher, with 33%…
Read More
Estate Agent Talk

Save a house deposit faster than ever in THESE areas!

Save a house deposit faster than ever in THESE areas! Aberdeen City in Scotland is named the best place to live if you want to save for a house deposit fast, saving in as little as a year and a half Inverclyde is second, whilst Burnley is third Average salaries and house prices in each…
Read More
Estate Agent Talk

Finding Your Dream Home: Expert Advice from Camberley’s Top Estate Agents

Finding the right estate agent is crucial when navigating the competitive housing market in Camberley. With local expertise and in-depth market knowledge, these professionals can guide you toward your ideal property, saving you time and effort. Their understanding of the area’s nuances, from property trends to community relationships, positions them as indispensable allies in your…
Read More
Breaking News

Zoopla reveals most affordable towns in Britain

With the average home valued at nearly four times average household incomes, Zoopla reveals the most affordable towns in Britain   An average property in Britain is valued at 3.8 times the average annual household income (assuming 2 full-time workers) Cumnock in Scotland, is Britain’s most affordable town to buy in 2024 with average property…
Read More
Software & Tech

The Evolving Nature of Real Estate and Strategies for Agency Success

Real estate agents are used to working with fluid market dynamics. Adapting their sales strategies and responding to new industry demands is almost second nature to most agencies today. However, while making the necessary adjustments when following housing market trends is important, it’s also important for agencies to consider new business innovations that become available…
Read More