Flash the cash – a note of caution on upfront rental payments.

It used to be home buyers in Central London that bemoaned the cash power of the global elite – making offers on properties they coveted, bandying about sums way above the asking price and paying in cash. And who could blame the vendors for preferring the outright buyer who could move quickly over those trying to purchase with a mortgage?

But the coin has flipped and it is now the prime Central London rental market that is being stunned by the financial audacity of the super rich. Wealthy tenants offering to pay six months to a year’s worth of rent up front are taking over the capital and letting agent E J Harris has crunched the numbers to reveal that £100 million in rent has been paid upfront by wealthy tenants to landlords since the beginning of January 2015. It claims in a normal year just one in ten tenants would pay rent in advance. That figure has now climbed to one in five. Why?

There are a number of trains of thought. Competition is one. The appetite for luxury rental property in London is voracious, being fed by the prospect of a post-election mansion tax. Flashing the cash is a quick way of trumping rival tenants as the scramble intensifies. There’s also the stamp duty reform that has made buying a home cheaper for 98% of people. But if you’re buying in prime Central London, you’re most likely to be in the 2% who now find their stamp duty bill has increased. Why give that money to the British government when you can rent and use the surplus to buy another super car?

But, alarmingly, the industry sights the ‘under the radar’ aspect of paying upfront with cash as a growing trend. When rent is covered for a year or so in advance, the tenant can stay anonymous and forgo the credit checks and references. Stop!

Really? Would you want to waive your right to knowing a tenant’s background just because they have £50,000 in notes burning a hole in their pocket? Does that not ring alarm bells? Okay, so you might not be able to pursue a employer’s reference is a Sultan or oligarch pops into the office with a brown envelope but a degree of fact finding, chasing up and maybe some Googling should be a matter of course, despite who the tenants is.

* Simon Duce is the Managing Director of ARPM Outsourced Lettings Support

ARPM

Simon Duce is the Founder and Managing Director of ARPM Outsourced Lettings Support - a business designed to help small and start-up letting agents/property managers offer a full suite of property management and tenancy administration services through outsourcing.

You May Also Enjoy

Breaking News

The Rental Market is Rebalancing

But 78% of Tenants Still Can’t Find What They’re Looking For Nine in ten landlords believe the balance of power in the rental market has shifted in favour of tenants over the last two years – yet a quarter of tenants still feel landlords hold the upper hand, according to new research from LRG. The…
Read More
Letting Agent Talk

Dispelling the top five biggest letting agent myths

Sophie Danes, Group Director of Property Management, Lomond   This year has seen the introduction of the seismic Renters’ Rights Act (RRA) as well as other changes affecting the private rented sector (PRS) coming into force, such as the rollout of Making Tax Digital (MTD). As a result, more than ever before, there is a lot of information and speculation surrounding the sector making…
Read More
Breaking News

A fifth of Gen Z would move 25 miles or more for affordable housing

Price is the top priority listed by Gen Z for finding a home (24 per cent), with location the aspect most compromised for affordability (21 per cent) Barclays Mortgage data shows the average deposit fell -16.4 per cent year-on-year in May, however it remains the top barrier to homeownership reported by renters Nine in 10…
Read More
AI in estate agency letting agency property
Breaking News

Can AI-powered search platform push out Rightmove for renters?

Boss of global architecture firm takes on Rightmove with AI-powered search platform where renters describe where they want to live An AI-powered start-up launched by the former boss of a major architecture business wants to disrupt the duopoly of Rightmove and Zoopla by enabling renters to find homes by using normal everyday language – as…
Read More
Breaking News

Midlands sees largest property management fees increase

The latest research from Rushbrook & Rathbone has found that property management fees in the Midlands have increased by an estimated 53.9% over the past decade, the fastest rate of growth across England’s regions, highlighting a widening divide in costs between the North, Midlands, and South. The research analysed average rental values across England’s regions…
Read More
Breaking News

Continued season momentum with applicant demand up for lettings

Foxtons Lettings Market Index – May 2026 Continued season momentum with applicant demand up month on month and supply increasing.   The season’s momentum carried on undeterred. Applicant demand climbed sharply month on month, supply held ahead of last year and the market stayed balanced through it all. Competition eased compared with last year, with…
Read More