Flash the cash – a note of caution on upfront rental payments.

It used to be home buyers in Central London that bemoaned the cash power of the global elite – making offers on properties they coveted, bandying about sums way above the asking price and paying in cash. And who could blame the vendors for preferring the outright buyer who could move quickly over those trying to purchase with a mortgage?

But the coin has flipped and it is now the prime Central London rental market that is being stunned by the financial audacity of the super rich. Wealthy tenants offering to pay six months to a year’s worth of rent up front are taking over the capital and letting agent E J Harris has crunched the numbers to reveal that £100 million in rent has been paid upfront by wealthy tenants to landlords since the beginning of January 2015. It claims in a normal year just one in ten tenants would pay rent in advance. That figure has now climbed to one in five. Why?

There are a number of trains of thought. Competition is one. The appetite for luxury rental property in London is voracious, being fed by the prospect of a post-election mansion tax. Flashing the cash is a quick way of trumping rival tenants as the scramble intensifies. There’s also the stamp duty reform that has made buying a home cheaper for 98% of people. But if you’re buying in prime Central London, you’re most likely to be in the 2% who now find their stamp duty bill has increased. Why give that money to the British government when you can rent and use the surplus to buy another super car?

But, alarmingly, the industry sights the ‘under the radar’ aspect of paying upfront with cash as a growing trend. When rent is covered for a year or so in advance, the tenant can stay anonymous and forgo the credit checks and references. Stop!

Really? Would you want to waive your right to knowing a tenant’s background just because they have £50,000 in notes burning a hole in their pocket? Does that not ring alarm bells? Okay, so you might not be able to pursue a employer’s reference is a Sultan or oligarch pops into the office with a brown envelope but a degree of fact finding, chasing up and maybe some Googling should be a matter of course, despite who the tenants is.

* Simon Duce is the Managing Director of ARPM Outsourced Lettings Support

ARPM

Simon Duce is the Founder and Managing Director of ARPM Outsourced Lettings Support - a business designed to help small and start-up letting agents/property managers offer a full suite of property management and tenancy administration services through outsourcing.

You May Also Enjoy

Commercial Agent Talk

London office workers want better workspaces, not free lunches

The latest research by BPS London has found that London office workers are more interested in better quality workspaces than superficial perks such as free breakfasts and lunches, with 63% saying they would be more willing to work from the office more regularly if their workplace was more modern, comfortable and better equipped. BPS London commissioned a…
Read More
Breaking News

The hottest prime property markets outside of London

The latest analysis from Enness Global has revealed that whilst London continues to dominate England’s prime property market, Elmbridge ranks as the nation’s leading hotspot outside of the capital when it comes to homes sold for £3m or more. Enness Global analysed Land Registry transaction data, looking at where homes sold for £3m or more…
Read More
Breaking News

Breaking Property News 21/4/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   The SaaS squeeze: Why AI is the greatest threat proptech has ever faced The core shift from software to intelligence   Thought Leadership by Andrew Stanton CEO Proptech-PR ‘For the better part of two decades, the proptech sector has ridden the same wave that transformed fintech,…
Read More
Estate Agent Talk

Unmodernised property opportunities dwindle

Jonathan Samuels, CEO of Octane Capital, believes that the shrinking supply of unmodernised property stock is making specialist refurbishment finance more important than ever, as investors increasingly need to move quickly in order to secure the remaining opportunities available. Octane Capital analysed current listings of unmodernised properties across England and compared current stock levels to…
Read More
Letting Agent Talk

London Marathon route showcases London rental market

Rents range from £1,500 to £6,000 per month The latest research from London lettings and estate agent, Benham and Reeves, has found that the London Marathon route offers a striking snapshot of the capital’s rental market, with average rents ranging from just £1,500 per month at some points of the course, to as much as…
Read More
Breaking News

Section 21s continue to rise ahead of looming ban

The latest research industry insight from LegalforLandlords Section 21 “no-fault” evictions continued to rise in 2025, increasing by 1.7% following a sharp 20.4% surge the previous year. This sustained growth highlights landlords’ continued reliance on Section 21 notices, raising important questions about how possession will be regained once they are outlawed under the Renters’ Rights Act,…
Read More