Following the herd will cost you £15,000 more in property prices

National fast sale agent, Springbok Properties, has looked at where across the UK home buyers are upping sticks and moving to and what this means for the price they are paying for property

Springbok looked at the latest internal population migration statistics from the ONS for 19 major cities as well as Scotland and Northern Ireland, looking at which other major hubs the most people were moving to and how house prices compared in the origin city to the migration city.

The data shows that when moving between one major city and another, homeowners are paying out an additional £14,783 on average for a home, with the average cost across each origin city at £217,401, compared to £232,185 across each migration location.

Despite being home to one of the highest average house prices outside of London, Oxford tops the table with the largest property migration premium. When looking at the migration of the population from Oxford, the number one location they’re heading for is Wandsworth in London. With an average house price of £569,833, this means those looking to buy a home are paying out £171,358 more than the average Oxford house price of £398,475.

Bristol is by far the most popular destination for those in the South West and Wales. Swansea, Plymouth, Newport, Southampton, and Cardiff see more of their population leave for the city than anywhere else in the UK. This growing demand means that the average house price in Bristol is currently £275,489, between £60k-£130k more than property prices in each origin city.

The next highest is the emigration of the Portsmouth population to Bournemouth, requiring an additional £44,000 to get on the ladder, with Newcastle to Leeds, Nottingham to Derby and Bournemouth to Bristol also some of the largest movements in population but requiring an additional £20k+ in property costs. Sheffield to Leeds and Manchester to Bury are the most prominent moves in population from these cities but would still require a larger property purchase budget.

But it’s not all bad news. There are a number of cities where the most popular movements in the population are providing a saving in the property market. The most prominent is, of course, from London where the most popular move is to Birmingham, saving £286,195 on the average property. Bristol to Cornwall (-£44,755) and Birmingham to Wolverhampton (-£34,602) are also some of the biggest savings by following the herd.

When it comes to the largest population movement from Scotland, Newcastle is the most popular choice, although property prices come in some £6k higher, while those moving from Northern Ireland opt for Liverpool with a property saving of £1,242.

Founder and CEO of Springbok Properties, Shepherd Ncube, commented

“While many of us will make a move to find a more affordable foot on the ladder, a lot of us are also forced to move to more expensive locations because of our professional commitments.

This is most common when talking about movement between major urban hubs and this large influx of people will result in a higher demand for housing and the consequence of this is almost always an increase in property prices.

The one silver lining in growing up in an area where house prices are already very high is that you will no doubt find a saving when looking to greener pastures, but even if you are moving from an already affordable area, compromise and look to the peripherals of these major cities and you should still be able to find a more affordable option that ticks almost every box of your house-hunting criteria.”

Origin
Average House Price
Major Hubs
Average House Price
Difference
Oxford
£398,475
Wandsworth (London)
£569,833
£171,358
Swansea
£147,777
Bristol, City of
£275,489
£127,713
Plymouth
£171,932
Bristol, City of
£275,489
£103,557
Newport
£184,888
Bristol, City of
£275,489
£90,601
Southampton
£208,160
Bristol, City of
£275,489
£67,330
Cardiff
£212,508
Bristol, City of
£275,489
£62,982
Portsmouth
£210,954
Bournemouth
£254,979
£44,025
Newcastle
£156,940
Leeds
£179,898
£22,958
Nottingham
£141,412
Derby
£162,267
£20,855
Bournemouth
£254,979
Bristol, City of
£275,489
£20,511
Sheffield
£167,549
Leeds
£179,898
£12,349
Manchester
£177,079
Bury
£177,826
£747
Liverpool
£133,569
St Helens
£133,545
-£24
Leeds
£179,898
Sheffield
£167,549
-£12,349
Leicester
£170,238
Nottingham
£141,412
-£28,826
Cambridge
£431,130
Oxford
£398,475
-£32,655
Birmingham
£185,309
Wolverhampton
£150,707
-£34,602
Bristol
£275,489
Cornwall
£230,734
-£44,755
London
£471,504
Birmingham
£185,309
-£286,195
Scotland
£150,825
Newcastle
£156,940
£6,115
Northern Ireland
£134,811
Liverpool
£133,569
-£1,242
Average
£217,401
Average
£232,185
£14,783

 

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

NPPF review is a chance to fix planning, build homes, restore wildlife and help SMEs

The latest National Planning Policy Framework (NPPF) unveils an ambitious package of reforms designed to speed up the planning process and make smaller sites more viable. This includes trimming environmental regulations and cutting Building Safety Levy on smaller sites, as well as providing more funding to local authorities to process planning applications faster, whilst taking…
Read More
Letting Agent Talk

Five key tax mistakes made by landlords

By Allison Thompson, National Lettings Managing Director, Leaders Landlord tax is a hugely complicated area, so if you are investing in buy-to-let or renting out any property you own, it’s well worth consulting a specialist property tax adviser. They can help ensure you: a. Own, let, take income and realise gains from your investment in…
Read More
Breaking News

House prices post third consecutive quarter of growth

The latest Property Market Index Review by London lettings and estate agent, Benham and Reeves, has revealed that the property market continued to demonstrate positive momentum during the third quarter of this year, with house prices increasing for a third consecutive time, although the rate of growth seen did slow considerably when compared to the…
Read More
Breaking News

Estate agent predicts ‘Boxing Day Bonanza’ as property market reignites

A leading estate agent is forecasting a “Boxing Day Bonanza” for home movers. Brendan Kay, Managing Director of Parkers Properties in West Oxfordshire, says that the “market is coiling and about to spring” after months of inertia driven by Budget uncertainty. Brendan, who has offices in Witney and Eynsham, looks after clients in some of…
Read More
Estate Agents should not all look the same
Breaking News

Agent numbers set to grow by 4% in 2026

The latest research from The Property DriveBuy reveals that the number of estate agency businesses in the UK could be set to increase by over 4% in 2026, marking another year of solid expansion for the sector and further increasing the level of market competition. Property DriveBuy analysed available Office for National Statistics data (2017-2025)…
Read More
Breaking News

Rental supply climbs 15% despite landlord uncertainty

The latest research from Dwelly has found that, despite what has been an incredibly uncertain year for landlords – marked by political back and forth over the Renters’ Rights Act, its eventual approval, and the additional 2% tax hit delivered in last week’s Autumn Budget – there are currently 15% more rental homes available to…
Read More