Following the herd will cost you £15,000 more in property prices

National fast sale agent, Springbok Properties, has looked at where across the UK home buyers are upping sticks and moving to and what this means for the price they are paying for property

Springbok looked at the latest internal population migration statistics from the ONS for 19 major cities as well as Scotland and Northern Ireland, looking at which other major hubs the most people were moving to and how house prices compared in the origin city to the migration city.

The data shows that when moving between one major city and another, homeowners are paying out an additional £14,783 on average for a home, with the average cost across each origin city at £217,401, compared to £232,185 across each migration location.

Despite being home to one of the highest average house prices outside of London, Oxford tops the table with the largest property migration premium. When looking at the migration of the population from Oxford, the number one location they’re heading for is Wandsworth in London. With an average house price of £569,833, this means those looking to buy a home are paying out £171,358 more than the average Oxford house price of £398,475.

Bristol is by far the most popular destination for those in the South West and Wales. Swansea, Plymouth, Newport, Southampton, and Cardiff see more of their population leave for the city than anywhere else in the UK. This growing demand means that the average house price in Bristol is currently £275,489, between £60k-£130k more than property prices in each origin city.

The next highest is the emigration of the Portsmouth population to Bournemouth, requiring an additional £44,000 to get on the ladder, with Newcastle to Leeds, Nottingham to Derby and Bournemouth to Bristol also some of the largest movements in population but requiring an additional £20k+ in property costs. Sheffield to Leeds and Manchester to Bury are the most prominent moves in population from these cities but would still require a larger property purchase budget.

But it’s not all bad news. There are a number of cities where the most popular movements in the population are providing a saving in the property market. The most prominent is, of course, from London where the most popular move is to Birmingham, saving £286,195 on the average property. Bristol to Cornwall (-£44,755) and Birmingham to Wolverhampton (-£34,602) are also some of the biggest savings by following the herd.

When it comes to the largest population movement from Scotland, Newcastle is the most popular choice, although property prices come in some £6k higher, while those moving from Northern Ireland opt for Liverpool with a property saving of £1,242.

Founder and CEO of Springbok Properties, Shepherd Ncube, commented

“While many of us will make a move to find a more affordable foot on the ladder, a lot of us are also forced to move to more expensive locations because of our professional commitments.

This is most common when talking about movement between major urban hubs and this large influx of people will result in a higher demand for housing and the consequence of this is almost always an increase in property prices.

The one silver lining in growing up in an area where house prices are already very high is that you will no doubt find a saving when looking to greener pastures, but even if you are moving from an already affordable area, compromise and look to the peripherals of these major cities and you should still be able to find a more affordable option that ticks almost every box of your house-hunting criteria.”

Origin
Average House Price
Major Hubs
Average House Price
Difference
Oxford
£398,475
Wandsworth (London)
£569,833
£171,358
Swansea
£147,777
Bristol, City of
£275,489
£127,713
Plymouth
£171,932
Bristol, City of
£275,489
£103,557
Newport
£184,888
Bristol, City of
£275,489
£90,601
Southampton
£208,160
Bristol, City of
£275,489
£67,330
Cardiff
£212,508
Bristol, City of
£275,489
£62,982
Portsmouth
£210,954
Bournemouth
£254,979
£44,025
Newcastle
£156,940
Leeds
£179,898
£22,958
Nottingham
£141,412
Derby
£162,267
£20,855
Bournemouth
£254,979
Bristol, City of
£275,489
£20,511
Sheffield
£167,549
Leeds
£179,898
£12,349
Manchester
£177,079
Bury
£177,826
£747
Liverpool
£133,569
St Helens
£133,545
-£24
Leeds
£179,898
Sheffield
£167,549
-£12,349
Leicester
£170,238
Nottingham
£141,412
-£28,826
Cambridge
£431,130
Oxford
£398,475
-£32,655
Birmingham
£185,309
Wolverhampton
£150,707
-£34,602
Bristol
£275,489
Cornwall
£230,734
-£44,755
London
£471,504
Birmingham
£185,309
-£286,195
Scotland
£150,825
Newcastle
£156,940
£6,115
Northern Ireland
£134,811
Liverpool
£133,569
-£1,242
Average
£217,401
Average
£232,185
£14,783

 

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

to let sign 2025
Breaking News

Thames Valley Rents Surge to £1,448 – 6% Above UK Average

Average rents in Thames Valley reach £1,448 pcm, nearly 6% above the UK average, new report reveals Rents in Thames Valley reach £1,448 pcm, nearly 6% above the UK average of £1,369 Wokingham and Reading highlighted as key areas of interest for renters and investors Renters in Thames Valley are more likely to be older than anywhere else in…
Read More
Breaking News

July’s HMRC Property Transactions Report

Headline statistics Headline statistics from the latest transactions data include: the provisional seasonally adjusted estimate of the number of UK residential transactions in July 2026 is 96,710, 1% lower than July 2025 and 2% lower than June 2026 the provisional non-seasonally adjusted estimate of the number of UK residential transactions in July 2026 is 106,620, 5% higher than July…
Read More
Breaking News

Almost half of homesellers hit by broken chains

The latest research from House Buyer Bureau has revealed that almost half of home sellers who form part of a property chain have seen that chain break during the sales process, with buyers changing their minds and pulling out by far the most common reason why.   House Buyer Bureau commissioned an independent survey of 1,072…
Read More
Social Housing 2019
Breaking News

Only 1 in 10 new-build homebuyers happy

Just 1 in 10 new-build buyers got the home they wanted before moving in   The latest research from UK Property Development (UKPD) has found that just 11% of people who purchased a new-build home in the past two years were able to personalise their property exactly as they wanted before moving in. As a…
Read More
Breaking News

One-third of tenant income in the UK goes on rent

Lomond’s Summer 2026 Quarterly Insights report reveals tenants now spend an average of 32.7% of their yearly income on rent UK average rents rise to £1,369pcm, increasing by +4.3% in the same period last year Average rent in London reaches £2,418pcm, 76% higher than the UK average The average age of renters across the UK is now 31.5   Lomond, the UK’s leading network of lettings and sales agents, has…
Read More
Finance

Six in 10 UK businesses look to adapt operations in response to extreme heat

37 per cent have increased heat-related investment, with 23 per cent considering it Cooling equipment, including air conditioning and ventilation, is the most common investment priority (28 per cent) Barclays anonymised client data shows that air conditioning suppliers saw cash inflows increase by 4.3 per cent year-on-year into Barclays accounts Consumers claim 25.1°C is their…
Read More