Following the herd will cost you £15,000 more in property prices

National fast sale agent, Springbok Properties, has looked at where across the UK home buyers are upping sticks and moving to and what this means for the price they are paying for property

Springbok looked at the latest internal population migration statistics from the ONS for 19 major cities as well as Scotland and Northern Ireland, looking at which other major hubs the most people were moving to and how house prices compared in the origin city to the migration city.

The data shows that when moving between one major city and another, homeowners are paying out an additional £14,783 on average for a home, with the average cost across each origin city at £217,401, compared to £232,185 across each migration location.

Despite being home to one of the highest average house prices outside of London, Oxford tops the table with the largest property migration premium. When looking at the migration of the population from Oxford, the number one location they’re heading for is Wandsworth in London. With an average house price of £569,833, this means those looking to buy a home are paying out £171,358 more than the average Oxford house price of £398,475.

Bristol is by far the most popular destination for those in the South West and Wales. Swansea, Plymouth, Newport, Southampton, and Cardiff see more of their population leave for the city than anywhere else in the UK. This growing demand means that the average house price in Bristol is currently £275,489, between £60k-£130k more than property prices in each origin city.

The next highest is the emigration of the Portsmouth population to Bournemouth, requiring an additional £44,000 to get on the ladder, with Newcastle to Leeds, Nottingham to Derby and Bournemouth to Bristol also some of the largest movements in population but requiring an additional £20k+ in property costs. Sheffield to Leeds and Manchester to Bury are the most prominent moves in population from these cities but would still require a larger property purchase budget.

But it’s not all bad news. There are a number of cities where the most popular movements in the population are providing a saving in the property market. The most prominent is, of course, from London where the most popular move is to Birmingham, saving £286,195 on the average property. Bristol to Cornwall (-£44,755) and Birmingham to Wolverhampton (-£34,602) are also some of the biggest savings by following the herd.

When it comes to the largest population movement from Scotland, Newcastle is the most popular choice, although property prices come in some £6k higher, while those moving from Northern Ireland opt for Liverpool with a property saving of £1,242.

Founder and CEO of Springbok Properties, Shepherd Ncube, commented

“While many of us will make a move to find a more affordable foot on the ladder, a lot of us are also forced to move to more expensive locations because of our professional commitments.

This is most common when talking about movement between major urban hubs and this large influx of people will result in a higher demand for housing and the consequence of this is almost always an increase in property prices.

The one silver lining in growing up in an area where house prices are already very high is that you will no doubt find a saving when looking to greener pastures, but even if you are moving from an already affordable area, compromise and look to the peripherals of these major cities and you should still be able to find a more affordable option that ticks almost every box of your house-hunting criteria.”

Origin
Average House Price
Major Hubs
Average House Price
Difference
Oxford
£398,475
Wandsworth (London)
£569,833
£171,358
Swansea
£147,777
Bristol, City of
£275,489
£127,713
Plymouth
£171,932
Bristol, City of
£275,489
£103,557
Newport
£184,888
Bristol, City of
£275,489
£90,601
Southampton
£208,160
Bristol, City of
£275,489
£67,330
Cardiff
£212,508
Bristol, City of
£275,489
£62,982
Portsmouth
£210,954
Bournemouth
£254,979
£44,025
Newcastle
£156,940
Leeds
£179,898
£22,958
Nottingham
£141,412
Derby
£162,267
£20,855
Bournemouth
£254,979
Bristol, City of
£275,489
£20,511
Sheffield
£167,549
Leeds
£179,898
£12,349
Manchester
£177,079
Bury
£177,826
£747
Liverpool
£133,569
St Helens
£133,545
-£24
Leeds
£179,898
Sheffield
£167,549
-£12,349
Leicester
£170,238
Nottingham
£141,412
-£28,826
Cambridge
£431,130
Oxford
£398,475
-£32,655
Birmingham
£185,309
Wolverhampton
£150,707
-£34,602
Bristol
£275,489
Cornwall
£230,734
-£44,755
London
£471,504
Birmingham
£185,309
-£286,195
Scotland
£150,825
Newcastle
£156,940
£6,115
Northern Ireland
£134,811
Liverpool
£133,569
-£1,242
Average
£217,401
Average
£232,185
£14,783

 

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Prime London property stock falls 3.4% in Q3

The latest Prime Central London Stock Index by Benham and Reeves has revealed that the number of properties listed for sale at £2m or above fell by -3.4% during the third quarter of 2026, leaving 3,778 prime homes on the market. While Kensington, Notting Hill and Chelsea recorded modest increases in available stock, several established prime…
Read More →
Estate Agent Talk

When a chain breaks: how bridging can keep a sale moving

Every agent knows the call. A buyer further down the chain has pulled out or their mortgage has stalled, and a sale you have worked on for months is about to fall apart. Often the person caught in the middle could still buy if they did not have to wait for their own sale. That…
Read More →
Breaking News

Four in ten homes see asking price reduced

More than four in ten homes currently listed for sale across England have already seen their asking price reduced, according to the latest market analysis by eXp UK, with the number of reduced properties climbing by 3.6% since August. eXp UK analysed property listings across England to establish how many have undergone an asking-price reduction.…
Read More →
Breaking News

Breaking Property News 19/10/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Last week Sourced Living began rolling out Genifea across its branches, the platform’s first commercial CRM integration. By Author Andrew Stanton CEO Proptech-PR Andrew Stanton spoke to founder Pragati Dhingra about what the Genifea platform actually does, where AI fits in an estate agency,…
Read More →
Breaking News

Mixed signals in UK construction as contract awards rise, but starts fall

Detailed planning approvals declined 16% against the preceding three months and fell 28% lower than last year, a warning sign for future work. Main contract awards dropped 19% against the last three months but climbed 25% year-on-year, a sign that major schemes are being committed. Project starts took the steepest fall, declining 26% against the…
Read More →
Estate Agent Talk

Estate Agents Brace for Rising Compliance Costs

Nearly two-thirds of compliance leaders in estate agencies and property firms expect budgets to increase amid growing pressures Just 6% expect cuts, down from 31% last year, while 63% now work weekly overtime on AML The majority of senior compliance professionals in UK property firms and estate agents expect their budgets and teams to grow…
Read More →