Following the herd will cost you £15,000 more in property prices

National fast sale agent, Springbok Properties, has looked at where across the UK home buyers are upping sticks and moving to and what this means for the price they are paying for property

Springbok looked at the latest internal population migration statistics from the ONS for 19 major cities as well as Scotland and Northern Ireland, looking at which other major hubs the most people were moving to and how house prices compared in the origin city to the migration city.

The data shows that when moving between one major city and another, homeowners are paying out an additional £14,783 on average for a home, with the average cost across each origin city at £217,401, compared to £232,185 across each migration location.

Despite being home to one of the highest average house prices outside of London, Oxford tops the table with the largest property migration premium. When looking at the migration of the population from Oxford, the number one location they’re heading for is Wandsworth in London. With an average house price of £569,833, this means those looking to buy a home are paying out £171,358 more than the average Oxford house price of £398,475.

Bristol is by far the most popular destination for those in the South West and Wales. Swansea, Plymouth, Newport, Southampton, and Cardiff see more of their population leave for the city than anywhere else in the UK. This growing demand means that the average house price in Bristol is currently £275,489, between £60k-£130k more than property prices in each origin city.

The next highest is the emigration of the Portsmouth population to Bournemouth, requiring an additional £44,000 to get on the ladder, with Newcastle to Leeds, Nottingham to Derby and Bournemouth to Bristol also some of the largest movements in population but requiring an additional £20k+ in property costs. Sheffield to Leeds and Manchester to Bury are the most prominent moves in population from these cities but would still require a larger property purchase budget.

But it’s not all bad news. There are a number of cities where the most popular movements in the population are providing a saving in the property market. The most prominent is, of course, from London where the most popular move is to Birmingham, saving £286,195 on the average property. Bristol to Cornwall (-£44,755) and Birmingham to Wolverhampton (-£34,602) are also some of the biggest savings by following the herd.

When it comes to the largest population movement from Scotland, Newcastle is the most popular choice, although property prices come in some £6k higher, while those moving from Northern Ireland opt for Liverpool with a property saving of £1,242.

Founder and CEO of Springbok Properties, Shepherd Ncube, commented

“While many of us will make a move to find a more affordable foot on the ladder, a lot of us are also forced to move to more expensive locations because of our professional commitments.

This is most common when talking about movement between major urban hubs and this large influx of people will result in a higher demand for housing and the consequence of this is almost always an increase in property prices.

The one silver lining in growing up in an area where house prices are already very high is that you will no doubt find a saving when looking to greener pastures, but even if you are moving from an already affordable area, compromise and look to the peripherals of these major cities and you should still be able to find a more affordable option that ticks almost every box of your house-hunting criteria.”

Origin
Average House Price
Major Hubs
Average House Price
Difference
Oxford
£398,475
Wandsworth (London)
£569,833
£171,358
Swansea
£147,777
Bristol, City of
£275,489
£127,713
Plymouth
£171,932
Bristol, City of
£275,489
£103,557
Newport
£184,888
Bristol, City of
£275,489
£90,601
Southampton
£208,160
Bristol, City of
£275,489
£67,330
Cardiff
£212,508
Bristol, City of
£275,489
£62,982
Portsmouth
£210,954
Bournemouth
£254,979
£44,025
Newcastle
£156,940
Leeds
£179,898
£22,958
Nottingham
£141,412
Derby
£162,267
£20,855
Bournemouth
£254,979
Bristol, City of
£275,489
£20,511
Sheffield
£167,549
Leeds
£179,898
£12,349
Manchester
£177,079
Bury
£177,826
£747
Liverpool
£133,569
St Helens
£133,545
-£24
Leeds
£179,898
Sheffield
£167,549
-£12,349
Leicester
£170,238
Nottingham
£141,412
-£28,826
Cambridge
£431,130
Oxford
£398,475
-£32,655
Birmingham
£185,309
Wolverhampton
£150,707
-£34,602
Bristol
£275,489
Cornwall
£230,734
-£44,755
London
£471,504
Birmingham
£185,309
-£286,195
Scotland
£150,825
Newcastle
£156,940
£6,115
Northern Ireland
£134,811
Liverpool
£133,569
-£1,242
Average
£217,401
Average
£232,185
£14,783

 

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Home and Living

Signs of Outdated Wiring in Older Tulsa-Area Homes

Tulsa has a lot of beautiful older homes. Brookside bungalows, Maple Ridge tudors, the postwar neighborhoods that fill out Midtown and East Tulsa. They were built well, but most were built before central air, before microwaves, before two-car households with two laptops and a dozen phone chargers. The electrical systems inside them were designed for…
Read More
LIVING BY THE SEASIDE 2022
Breaking News

Britain’s seaside price hotspots revealed

New analysis from the UK’s largest property platform Rightmove reveals Britain’s seaside hotspots where prices are rising the fastest Bootle in Merseyside leads the way, with average asking prices up 11% year-on-year, followed by Crosby in Liverpool (+9%) and Penarth in South Glamorgan (+9%) Other coastal locations including Llantwit Major in South Glamorgan (+8%) and Llanelli, in Carmarthenshire (+7%) are also seeing strong price growth Average asking prices are currently 0.3% lower in Great Britain compared to last year, with some seaside hotspots outpacing the…
Read More
Estate Agent Talk

Hertfordshire emerges as strongest performing London commuter county

New research from UK Property Development reveals that while London property prices fell by more than -3% in the past year, prices in some of the capital’s surrounding counties have enjoyed positive growth, none more so than the premium commuter county of Hertfordshire.   In the past year, London’s average house price has fallen by…
Read More
Estate Agent Talk

Second homes losing appeal among the rich

New Survey Reveals Ongoing Maintenance Is the Biggest Barrier to Second Home Ownership   62% say upkeep and hassle would stop them from buying a second home, even if money were no object   A new survey conducted by luxury co-ownership platform Equity Residences has revealed that the practical realities of owning a second home…
Read More
Letting Agent Talk

How to build a property portfolio with buy-to-let mortgages

One of the reasons property is such a popular asset choice for investors is that you don’t need to invest all the money yourself; you can leverage funds from the bank. Here’s a very simplistic example of how borrowing via a buy-to-let (BTL) mortgage allows you to multiply your returns versus owning a property all-cash:…
Read More
Home and Living

2026’s Fastest-Growing Bathroom Trend Is the Wet Room

“Wet rooms have become one of the standout bathroom upgrades of 2026, moving from luxury extra to everyday renovation choice as more homeowners prioritise space, style and easy cleaning. The momentum is only building as spa‑style bathrooms stay in demand.” “Wet rooms used to be a niche request,” says Ant Langston, Marketing Manager at Heat…
Read More