Free rental helpline launches as cost of renting increases by 94% for some furloughed tenants

Rental deposit replacement scheme, Ome, has brought forward the launch of their free to use Rental Wellbeing Helpline this week, as the company’s latest research highlights the sharp increase in the cost of renting for many UK tenants who now find themselves on furlough due to the spread of the Coronavirus.

Coronavirus and its subsequent impacts have prompted the accelerated launch of Ome’s Rental Wellbeing Helpline to aid tenants who have found themselves suffering mentally, physically or financially with no obvious path to turn to for help.

Ome’s research on furlough rental affordability looked at the change for furloughed tenants based on the increase between the percentage of monthly net income normally required to cover the cost of renting, and the percentage of income required for those now receiving just 80% of their wage on furlough; or a furlough wage cap of £2,500 per month on their gross earnings.

The data shows that with the average UK rent at £959, the average tenant was paying 47% of their monthly net income to cover the cost of renting. However, those on furlough are now paying 57% of their income to cover the cost of renting – an increase of 10%.

This increase doubles in the capital where tenants were already paying a hefty 64% of their net income on renting, however those now on furlough have seen this cost increase to account for 85% of their monthly income; a jump of 20%.

It is no surprise that London accounts for 12 of the 15 areas to see the largest jumps in furlough rental unaffordability.

The worst is Kensington and Chelsea where a furlough reduction in monthly income means renting now accounts for 152% of the average wage, a huge jump of 94%.

Westminster (+76%), Camden (+52%), Richmond (+43%), Hammersmith and Fulham (+40%) and Wandsworth (+39%) have also seen some of the largest increases, with rent now accounting for upward of 93% of income for those on furlough.

Outside of London, Elmbridge has seen the percentage of income spent on renting increase from 51% to 89% for those on furlough. Sevenoaks (+23%), St Albans (+21%), Guildford (+21%) and Chiltern (+19%) have also seen some of the largest jumps for furloughed workers outside of the capital.

For those concerned about how they are going to pay the rent, or for those with any other worries around their current rental situation, Ome has brought forward the launch of their Rental Wellbeing Helpline.

The helpline gives any tenant who has downloaded the free Ome app access to a free legal helpline to receive advice on any legal or debt related matters. The helpline will also provide a free counselling and health information service for those who may be suffering with their mental or physical wellbeing.

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Love or Hate Rightmove
Breaking News

Rightmove’s weekly mortgage tracker 24/01/25

Average rates for 2-year and 5-year fixed-rate mortgages Term Average rate Weekly change Yearly change 2-year fixed 5.02% +0.02% +0.05% 5-year fixed 4.80% +0.03% +0.13% Term Lowest rate Weekly change Yearly change 2-year fixed 4.22% +0.00% +0.14% 5-year fixed 4.07% +0.00% +0.19% Average fixed-term mortgage rates for home-buyers with 5-10% deposits Loan to Value (LTV)…
Read More
Marketing

10 Social Media Strategies Every Real Estate Business Should Know

Social media has become a dominant force in shaping how businesses interact with their audience. A real estate business, where connections and trust matter immensely, stands to gain significantly by leveraging social platforms effectively. The “breakdown of hours in your life by task social media” reveals just how integral these platforms have become, not only…
Read More
Breaking News

Nationwide Housing Affordability Report

Affordability stretched, but gradually improving Modest improvement over past year, but affordability remains stretched by historic standards Considerable variation in affordability across occupational groups Affordability most stretched in London and South of England, with North of England & Scotland the most affordable Commenting on the figures, Andrew Harvey, Senior Economist, said: “There has been a…
Read More
Estate Agent Talk

Will the ‘Our Future Homes’ report address the needs of an ageing population?

Will the ‘Our Future Homes’ report address the needs of an ageing population? By Kevin Shaw at Leaders The government recently published an independent report, ‘Our Future Homes’, which considers our ageing population and looks at how housebuilders can meet the wants and needs of older people. It is widely acknowledged that not enough new homes…
Read More
Breaking News

Zoopla: Over a quarter of parents ‘lie or break rules’ to get children into their preferred school

Admission Impossible: Over a quarter of parents admit to ‘lying or bending’ rules to get their children into preferred schools Over a quarter (27 per cent) of UK parents admit to flouting the rules to get their children into schools, rising to 38 per cent in London The number who admit lying is on the…
Read More
Breaking News

Government planning reforms to protect nature

News that the Government has warned that the planning system must protect nature, as it unveils reforms Partner Alison Ogley, Freeths commented: “This is a potential game changer addressing the current inertia in the system, providing a solution that is more effective than individual developers trying to address environmental improvements on a project by project…
Read More