Get more out of your business, get moving

Making the decision to relocate your office can be a sensitive subject for many business owners, it’s essential to get it right for the happiness and well-being of both your staff and your business. Regardless of whether your business is a large one or a small one, planning an office relocation is never an easy task, but if the benefits fit with your company’s bottom-line then it may very well be the right move to propel your company towards business success. As business managers, your first thought may be to save money and time by avoiding a bold move like relocating your company. Relocating could mean many wonderful things for your business. In this article, we will be covering the benefits many companies overlook and what they mean for the future your organisation.

  1. Opportunity to go cloud

First and foremost, relocating your business can be a great opportunity to upgrade your company’s tech systems. Making changes to your IT network and systems can be a headache, that’s why by opting to use cloud technology you will be making the transition smoother for the move and any future relocations to come. This will also be the perfect time to refresh or upgrade any IT hardware and operating systems, by switching to cloud technology you will be able to save on business down time and productivity.

  1. Lower real estate costs

If you find that your business expenses are dragging the company down, real estate costs may be the culprit and often it can make or break a business. This is a great opportunity for you to move your business to an area where you can benefit from more tax incentives and lower running costs. When moving, identifying whether to rent or buy can give your company a major advantage. For smaller businesses, renting gives you the freedom to move on if the location isn’t right for you. It is important that you check the area thoroughly before deciding to move, assess the markets, know your business and customers, and consult with an office relocation expert if you are unsure.

  1. New market target

An untapped market can be exciting for many businesses and often you’ll find that a new location may hold the perfect demographic suited for the growth of your business. Certain areas may be in need of the products and services you offer, thus you will benefit from little competition and high return on investments. It’s important to do your research before you move and monitor your performance closely to keep track of how the location feeds your business needs. This is because the key to success in today’s economy is finding a location with little to no competition. Thus, the key to gaining a competitive edge requires a detailed analysis of the demographics of the surrounding area and the nature of existing competitors. A useful tool you can utilize is Maptive’s heat-mapping software; it can help you visualize data sets into a clear picture in the form of a heatmap. You will be able to quickly identify areas that might already be saturated and other areas where there is still a market opportunity.

  1. New talent acquisition

There are many things you can do to better your recruitment plan, but it’ll all amount to nothing if you’re advertising in the wrong area to the wrong people. Employees are the foundation of any business, and when their skills and capabilities aren’t in line with your business needs then this can take a toll on your company’s profits and workloads. If you aren’t attracting the right candidates for your company then there’s no better time to move.

  1. Re-establishing company culture

Relocating your business can be a great opportunity to make your workplace somewhere that employees want to be. An office relocation can give you the chance to re-establish your business goals and culture, as well as give you the opportunity to refresh design, layout, and atmosphere. It’s not uncommon for businesses to lose sight of where they’re headed and for employees to feel demotivated. By moving to a new location you can address the working conditions of your employees and ensure that you are providing a positive physical and emotional environment for your team. Employees who feel valued and cared for are more likely to stay loyal to the company and have higher work morale.

Managing the changes that comes with moving

Tackling office relocation and the changes your workforce will face can be a minefield if not approached correctly. You need to be aware of the electronic systems, furniture, lease breaks and any legal requirements that come with moving. There are several things you can do to ensure your office move goes as smoothly as possible and that your staff are comfortable with the whole process. Your office relocation plan should be robust, and include detailed audits and notes of communication between staff, managers and outsourced teams.

A high level of communication is necessary and everyone should be involved if the transition is to be seamless. Think about your current workplace, business culture, performance, and working patterns; these will all play a part in helping you to decide whether relocating is right for you. Many avenues are open to you to take before seeking the help of an office relocation and interior design consultancy.


Alex Evans

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