HOME SCENTS – THE IMPORTANCE OF FRAGRANCE AS PART OF AN INTERIOR

I love fragrance, not only to wear but to live with. Fragrance is often over looked as part of the design process, but for me scent is crucial in establishing the most inviting and memorable interiors. At home and when I’m home staging I always use scents to create ambiance and greet you with that ‘at home’ smell when you come through the front door. I will change these scents subtly with the seasons, such as warmer more oaky/spicy scents in winter and lighter, slightly more floral for spring/summer.

But choosing home fragrance is a subtle art, anything to powdery or air-freshner like will be a bigger turn off than no scent at all, too strong and people wonder what you trying to cover up. The right interior aroma should be like when wearing your own personal perfume, just a hint of something lovely.

The ideal rooms for fragrance are the hall/entryway to greet you on upon arriving home, bathrooms to add freshness and the living room to add ambiance. Occasionally bedrooms benefit from fragrance, but anything too strong can be disturbing when you are trying to sleep. Also, keep fragrance away from eating areas such as the kitchen and dining room.

For cosy scene setting go for warm aromas like Amber or Vanilla. These top notes should be just a ‘hint’ and be combined with other base elements, such as orange or musk. Zara do a fantastic range of air freshener diffuser sticks from £17.99. My recommendations are Black Vanilla and Dark Amber. For a deeper more masculine scent try Solix Rex from Sire Trudon, but expect to pay around £60.00 for a scented candle, although they will last for ages and the scent is truly unquie. Another beautiful sweet warm scent is Vanille Pamplemousse from Branche d’Olive. The 200ml diffuser stick will set you back about £33.00 but should scent you room for up at 2 months.

For fresh and spring-like scents go for Lily or Jasmine as top notes. White Jasmine and Pure Gardenia from Zara are bright and beautiful and fit with any space, as does Freesia by Diptyque. Jo Malone diffuser sticks are also amazing and will last for ages, try Red Roses or Lime Basil and Mandarin for scents for summer.

Some of these may look expensive, but don’t scrimp of home fragrance as cheaper products tend to smell – well just cheap! Expect to pay between £20-60.00 for premium quality products which will last and properly envelope your room. I find the diffuser sticks last the longest and are great for home staging. Sprays tend to disappear very quickly in the air and candles work best for personal homes, as they need to burn for a while before you can benefit from the scent. The other bonus with room scenters and candles is that the containers are so attractive they act as perfect styling props for shelves and coffee tables.

For more information on interior design or home staging contact me at info@clairebloom.com

Alex Evans

You May Also Enjoy

how to present your property for sale
Breaking News

Property values hit £300k for first time

The latest Halifax House Price Index for January 2025. On a monthly basis, house prices increased by 0.7% between December and January, reversing the decline of -0.5% seen between November and December of last year.   Annually, house prices were up 1% versus this time last year, with this annual rate of growth accelerating when…
Read More
Breaking News

Average UK house price rises at the start of 2026

• House prices increased by +0.7% in January, following a -0.5% fall in December • Average property price is now £300,077, rising above £300k for the first time • Annual growth at +1.0%, up from +0.4% in December • Regional differences in house price performance have become more pronounced   Amanda Bryden, Head of Mortgages,…
Read More
Estate Agent Talk

London basements boost value by up to 20%

The latest market analysis by prime London property brokerage, Jefferies London, reveals that London homebuyers who want to secure a property with a basement face a tough task. Not only do these much sought-after spaces increase a property’s value by up to 20%, but they’re also incredibly rare, found in only 2% of the capital’s…
Read More
Breaking News

Bailey applies the brakes but ‘two more 2026 cuts priced in’

Vote to hold rates ‘closer than expected’ as Bank of England eyes April for 2% inflation target Focus turns to US and Japan in impact they play on shape of global investment flows says Rathbones’ Head of Market Analysis Kirsten Pettigrew, Senior Financial Planner, warns of making financial decisions based on speculation around rate trajectories…
Read More
bank of england interest rate
Breaking News

Bank of England to hold interest rates at 3.75%

Following the Bank of England’s decision to hold interest rates at 3.75%, here are some thoughts from the Industry. Matt Smith, Rightmove’s mortgages expert says: “Today’s Bank Rate hold was widely expected given underlying inflation and wage growth data, and it’s currently likely we’ll see the next Bank Rate cut in June. Average mortgage rates…
Read More
Breaking News

Building Safety Approval Process Urgently Needs Fixing

Bradley Lay, a Leading Construction M&A Expert Calls on Government to Urgently Fix Building Safety Approval Process as Insolvencies Surge A leading UK construction expert has called on the Government to urgently reassess the Building Safety Regulator (BSR) approval process, warning that delays in the current system are “slowly killing the economy”, triggering thousands of…
Read More