HOME SCENTS – THE IMPORTANCE OF FRAGRANCE AS PART OF AN INTERIOR

I love fragrance, not only to wear but to live with. Fragrance is often over looked as part of the design process, but for me scent is crucial in establishing the most inviting and memorable interiors. At home and when I’m home staging I always use scents to create ambiance and greet you with that ‘at home’ smell when you come through the front door. I will change these scents subtly with the seasons, such as warmer more oaky/spicy scents in winter and lighter, slightly more floral for spring/summer.

But choosing home fragrance is a subtle art, anything to powdery or air-freshner like will be a bigger turn off than no scent at all, too strong and people wonder what you trying to cover up. The right interior aroma should be like when wearing your own personal perfume, just a hint of something lovely.

The ideal rooms for fragrance are the hall/entryway to greet you on upon arriving home, bathrooms to add freshness and the living room to add ambiance. Occasionally bedrooms benefit from fragrance, but anything too strong can be disturbing when you are trying to sleep. Also, keep fragrance away from eating areas such as the kitchen and dining room.

For cosy scene setting go for warm aromas like Amber or Vanilla. These top notes should be just a ‘hint’ and be combined with other base elements, such as orange or musk. Zara do a fantastic range of air freshener diffuser sticks from £17.99. My recommendations are Black Vanilla and Dark Amber. For a deeper more masculine scent try Solix Rex from Sire Trudon, but expect to pay around £60.00 for a scented candle, although they will last for ages and the scent is truly unquie. Another beautiful sweet warm scent is Vanille Pamplemousse from Branche d’Olive. The 200ml diffuser stick will set you back about £33.00 but should scent you room for up at 2 months.

For fresh and spring-like scents go for Lily or Jasmine as top notes. White Jasmine and Pure Gardenia from Zara are bright and beautiful and fit with any space, as does Freesia by Diptyque. Jo Malone diffuser sticks are also amazing and will last for ages, try Red Roses or Lime Basil and Mandarin for scents for summer.

Some of these may look expensive, but don’t scrimp of home fragrance as cheaper products tend to smell – well just cheap! Expect to pay between £20-60.00 for premium quality products which will last and properly envelope your room. I find the diffuser sticks last the longest and are great for home staging. Sprays tend to disappear very quickly in the air and candles work best for personal homes, as they need to burn for a while before you can benefit from the scent. The other bonus with room scenters and candles is that the containers are so attractive they act as perfect styling props for shelves and coffee tables.

For more information on interior design or home staging contact me at info@clairebloom.com

Alex Evans

You May Also Enjoy

Breaking News

Renters’ Rights Act: A review of the first six months

Ahead of the Renters’ Rights Act (RRA) coming into force on May 1st, there were many concerns across the industry. Landlords were probably most worried about the removal of section 21 and fixed-term tenancies, fearing it would be harder and take longer to remove troublesome tenants and regain possession of their properties. Widespread predictions were…
Read More →
Breaking News

Private rent and house prices, UK: October 2026

Average UK monthly private rent increased by 3.8%, to £1,406, in the 12 months to September 2026 (provisional estimate); this annual growth rate is unchanged from the 12 months to August 2026. Average rents increased to £1,466 (4.0%) in England, £848 (4.1%) in Wales, and £1,011 (0.7%) in Scotland, in the 12 months to September…
Read More →
Breaking News

First-time buyer affordability improves across the South West

The latest research by Lyons Bowe has found that first-time buyer affordability, measured against the national average price paid by first-time buyers, has improved across the South West over the past decade, despite rising property prices. More than half (53.8%) of the region’s local authority areas now have average first-time buyer property prices below the England…
Read More →
Breaking News

Breaking Property News 20/10/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Rightmove’s £1.45bn forty minute lawsuit Thought leadership by Olivier Jauniaux Founder of NestLink ‘It takes about forty minutes to find a house on Rightmove according to the portal’s own disclosure. You set the filters, you scroll, you save three, you send one to your partner with the…
Read More →
Breaking News

The six shocking ways first-time buyers are being caught out

Unexpected costs hit 70% of first-time buyers, causing rising anxiety for almost a third of people Over 60% of buyers also face mortgage rejection when finding their dream home Solicitor delays and “waiting around” among the highest drivers of anxiety and stress The First Time Buyer Anxiety Index 2026 delves into the main pain points…
Read More →
Breaking News

FTBs reveal real cost of homeownership

Six in 10 first-time buyers say getting onto the property ladder came at the expense of their quality of life From holidays and hobbies to careers and starting a family, first-time buyers reveal the true cost of homeownership New research by Yopa has revealed that 61% of first-time buyers say saving for their first home had…
Read More →