HOME SCENTS – THE IMPORTANCE OF FRAGRANCE AS PART OF AN INTERIOR

I love fragrance, not only to wear but to live with. Fragrance is often over looked as part of the design process, but for me scent is crucial in establishing the most inviting and memorable interiors. At home and when I’m home staging I always use scents to create ambiance and greet you with that ‘at home’ smell when you come through the front door. I will change these scents subtly with the seasons, such as warmer more oaky/spicy scents in winter and lighter, slightly more floral for spring/summer.

But choosing home fragrance is a subtle art, anything to powdery or air-freshner like will be a bigger turn off than no scent at all, too strong and people wonder what you trying to cover up. The right interior aroma should be like when wearing your own personal perfume, just a hint of something lovely.

The ideal rooms for fragrance are the hall/entryway to greet you on upon arriving home, bathrooms to add freshness and the living room to add ambiance. Occasionally bedrooms benefit from fragrance, but anything too strong can be disturbing when you are trying to sleep. Also, keep fragrance away from eating areas such as the kitchen and dining room.

For cosy scene setting go for warm aromas like Amber or Vanilla. These top notes should be just a ‘hint’ and be combined with other base elements, such as orange or musk. Zara do a fantastic range of air freshener diffuser sticks from £17.99. My recommendations are Black Vanilla and Dark Amber. For a deeper more masculine scent try Solix Rex from Sire Trudon, but expect to pay around £60.00 for a scented candle, although they will last for ages and the scent is truly unquie. Another beautiful sweet warm scent is Vanille Pamplemousse from Branche d’Olive. The 200ml diffuser stick will set you back about £33.00 but should scent you room for up at 2 months.

For fresh and spring-like scents go for Lily or Jasmine as top notes. White Jasmine and Pure Gardenia from Zara are bright and beautiful and fit with any space, as does Freesia by Diptyque. Jo Malone diffuser sticks are also amazing and will last for ages, try Red Roses or Lime Basil and Mandarin for scents for summer.

Some of these may look expensive, but don’t scrimp of home fragrance as cheaper products tend to smell – well just cheap! Expect to pay between £20-60.00 for premium quality products which will last and properly envelope your room. I find the diffuser sticks last the longest and are great for home staging. Sprays tend to disappear very quickly in the air and candles work best for personal homes, as they need to burn for a while before you can benefit from the scent. The other bonus with room scenters and candles is that the containers are so attractive they act as perfect styling props for shelves and coffee tables.

For more information on interior design or home staging contact me at info@clairebloom.com

Alex Evans

You May Also Enjoy

Breaking News

Property compliance experts urge landlords not to ignore major tenancy changes under Renters’ Rights Act

Beresfords property group highlights key actions landlords must take as new tenancy rules, enforcement powers and energy standards approach. UK landlords are being warned not to overlook major changes to tenancy agreements and compliance requirements, as the Government moves closer to implementing the Renters’ Rights Act 2025. Following the publication of draft secondary legislation, the…
Read More
Breaking News

Nationwide becoming first lender to allow mortgage deeds to be signed digitally

Mary-Lou Press, President of NAEA Propertymark (National Association of Estate Agents), comments: “The conveyancing process remains one of the most common sources of frustration for buyers and sellers, with more than 30 per cent of housing transactions taking over 17 weeks to complete on average. These prolonged timescales only serve to increase pressure and uncertainty…
Read More
Breaking News

Fruitful year ahead for aspiring first-time buyers

First-time buyers and those with little equity to refinance will find greater mortgage choice. During January, there was an uplift in higher LTV deals, with 90% LTV options at a record-high, plus a boost to 95% LTV deals, which are at their highest count since March 2008. The electronic monitoring of LTV choice at Moneyfacts…
Read More
Breaking News

Lovelocked London homebuyers face romance premium

The latest research by London lettings and estate agent, Benham and Reeves, reveals that lovelocked London homebuyers house hunting across the capital’s most romantic locations can expect to pay house premiums of more than 64%. But couples can still find great value if they know where to look. Benham and Reeves has identified nine of…
Read More
Breaking News

First-time buyers face highest hurdle in England

The latest research from Yopa has found that while first-time buyers in England continue to face the highest cost of getting a foot on the property ladder, at £27,807, it’s their Scottish counterparts who have seen this cost rise by the largest margin over the last year, increasing by 5.5%. Yopa analysed* the current cost…
Read More
Breaking News

Rental price and average salary tracker – January 2026

Seasonal cooling deepens regional rent declines, while affordability pressures remain structurally high Month-on-month rental prices fell across the majority of regions, with particularly pronounced drops in the North East (−10.0%), South West (−8.1%), Yorkshire and Humberside (−7.4%), and Wales (−6.1%), highlighting a clear seasonal slowdown as demand softens post-Christmas. Year-on-year salary requirements show only modest…
Read More