Housing sales end 2024 on a high, but buyers more cautious about how much to pay for homes as mortgage rates drift higher
-
Buyers and sellers returned to the market over 2024 building a sales pipeline 30 per cent larger than a year ago with 283,000 homes worth £104bn progressing to a sale in 2025. This is the largest end of year total value for four years.
-
House prices have returned to growth with the average house price at £267,500 in November, 1.9 per cent higher than a year ago
-
Prices are increasing across all regions and countries ranging from 0.7 per cent in the South East to 6.8 per cent in Northern Ireland
-
Buyers have become more price-sensitive since the Autumn Budget, agreeing sales price at 3.6 per cent below the asking price, up from 3.2 per cent in July
-
Zoopla forecasts house price growth of 2.5 per cent in 2025 and 1.15m transactions, up from 1.1m in 2024
-
North-south divide in house price growth will remain over 2025
UNDER EMBARGO UNTIL Monday 23rd December 2024, London: The latest House Price Index from Zoopla, one of the UK’s leading property websites, reveals that the housing market is set to finish 2024 strongly with more sales being agreed ahead of the stamp duty deadline. At the same time, buyers are becoming more cautious about what they pay for homes as mortgage rates drift higher and households consider the impact of the Budget on the outlook for the economy and jobs.
Strong buyer demand means 2024 ends with largest sales pipeline for 4 years
Buyers and sellers returned to the market in 2024 having delayed moving decisions in the face of higher mortgage rates. More homes for sale boosted choice and sales have grown year on year with the last four weeks seeing sales agreed 23 per cent up on last year as buyers try to agree deals ahead of the stamp duty changes from April 2025.
There are 283,000 sales agreed working their way through to completion in the first half of 2025, this is the largest sales pipeline in four years, worth £104bn. This is an increase of 30 per cent compared to this time last year.
More sales have also helped house prices return to growth in 2024. Annual house price growth was 1.9 per cent in the 12 months to November 2024, compared to -1.2 per cent a year ago. The average UK house price stands at £267,500. House price growth ranges from 0.7 per cent in the South East to 6.8 per cent in Northern Ireland and 3.5 per cent in the North West region.
Buyers becoming more price-sensitive, paying 3.6 per cent below the asking price
Buyers have become more price-sensitive in recent weeks in the wake of the Budget and growing uncertainty over the outlook for mortgage rates which have drifted higher.
This means that buyers are now agreeing sales at 3.6 per cent below the asking price. Over the summer of 2024, buyers were more confident as mortgage rates fell, agreeing purchase prices that were, on average, 3.2 per cent below the asking price.
The size of the gap between asking prices and agreed purchase prices is a lead indicator of house price growth. The gap between the asking and agreed sales price peaked at 4.6 per cent in late 2023 resulting in modest price falls, while in 2021 during the pandemic buyers had to pay the asking price to secure a sale.
It remains a buyer’s market and signs of increased caution amongst home buyers will keep UK house price growth in check over 2025.
North-south divide set to continue in 2025
Zoopla expects UK house prices to increase by 2.5 per cent over 2025 with an ongoing north-south divide resulting in lower house price growth in southern England and higher growth in other regions. This is due to the relative affordability of housing across the country and how much house prices have risen relative to household incomes.
House prices in London have risen by 83 per cent since 2010, followed by 70 per cent across southern regions of England, 66 per cent across the Midlands and 56 per cent in Wales. At the other end of the spectrum average house prices are just 19 per cent higher in Northern Ireland, 30 per cent higher in Scotland and 41 per cent higher in northern regions of England, providing room for house price growth.
Housing market predictions for 2025
The outlook for the housing market in 2025 will be dictated by the strength of the economy and labour market and the trajectory for mortgage rates, all set within the context of the relative affordability of homes across the UK.
Zoopla expects mortgage rates to remain at current levels and buyers are likely to remain price-sensitive in the face of increased uncertainty regarding the economy and the impact of the budget on the jobs market. Zoopla forecasts a 2.5 per cent increase in house prices over 2025 and 1.15m housing sales, up from 1.1m in 2024.
Richard Donnell, Executive Director at Zoopla comments: “Buyers and sellers returned to the housing market in 2024 having delayed moves in the face of higher mortgage rates. There is a sizable pipeline of sales that will complete in the first half of 2025 with many hoping to avoid higher stamp duty costs from next April.
“More sales have supported a return to house price growth across the country but home buyers have become more price-sensitive in recent weeks as mortgage rates drift higher. Affordability constraints will keep the pace of house price growth in check over 2025 but there will be enough price inflation to support 5% more home moves.”
Malcolm Prescott, Managing Director of Devon estate agents Webbers comments: “Zoopla’s latest House Price Index reveals a 1.9 per cent year-on-year growth and here in the South West we can report that individual homes have performed a little better. All of this is supported by rising salaries (4 per cent up in real terms on average) and the current competitive mortgage rates, which we see continuing. This resilience underscores the long-standing strength of the UK housing market.
“Additionally, buyers now have greater choice, with many estate agents including ourselves here in the West Country, reporting a 30 per cent increase in available stock compared to last year. This gives prospective buyers a better chance of finding their dream home.”
You May Also Enjoy
2026 Predictions for the Auctions Sector
First-time buyer demand edges higher in Q4
Rental price and average salary tracker – December 2025
Expectations are high for a booming mortgage market
Homebuyers benefit as 37% of homes see price cut
