How did Social Media do in 2015 & Why you should Take Note:

February 4, 2016

We know the importance of the internet and all the add-ons that it offers our businesses, but just how fast is online digital marketing growing? Does it hold the power to make a difference to our businesses and are we missing out on growing our brand by not only not using it, but more importantly, not using it well enough?

Year-on-year growth in Digital Marketing remains strong, particularly in the use of mobile social media:

  • Internet user growth: +7.6%
  • Social media user growth: +8.7%
  • Mobile user growth: +3.4%
  • Mobile social media user growth: +23.3%

(Facts from wearesocial)

 

It is said that around about half of the world’s population is now ‘online’ with social media users now being at approximate 30% of all of us… This shows us that social media still has a long way to grow still if 3.5 billion of us are already online in some way or another (Facebook only, ‘only I say!‘, has 1.5 billion users and adding approximately half a million new users every day).

I watched a recent television programme that highlighted David Beckham’s attempt at playing a football game across seven continents in seven days and even the remote Asian and African locations, which I assumed would not be advanced as they were, still all had their mobile phones and taking photos no doubted for online sharing purposes. Many developing markets across the world will be adding to the figures above meaning more than ever that our presence online for business is of uptmost importance.

OK, most of us will not be running a business that is looking at international awareness, not even national, but to even attract a local audience we need to stand out as the growing numbers of businesses joining the internet and social media mean we have more competition to stay ahead of.

 

 

Mobile figures have also been impressive to include that over half the world’s population owns at least one device and that two million smart phones are sold across the world each day. 12 new active social media users are being added each and every second meaning  that an extra audience of 1 million is out there for you to target each day.
Everything above tells us that digital marketing, social media and mobile usage is growing and this will mean that it is more important then every to have a good marketing plan to make sure you get seen online. Social media tips from the experts need to be listened to, latest tools from software providers need to be adopted and even when it comes to our agency window displays, innovation is now the word if you want to stand out!

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Home and Living

Perfume Storage Tips: How to Keep Your Fragrances Fresh

Perfumes are sensitive compositions that can be significantly affected by how they are stored. Proper storage ensures that your favorite fragrances stay fresh and maintain their intended scent profile. In this article, we’ll explore practical, fun, and effective tips to help you preserve your perfumes in perfect condition. Understanding the Sensitivity of Perfumes Perfumes are…
Read More →
Breaking News

Renters’ Rights Bill Delay Causing Uncertainty for Tenants and Landlords

Ministers need to tell landlords and tenants when measures in the Renters’ Rights Bill will take effect the National Residential Landlords Association (NRLA) is today warning. The Government pledged last year to abolish Section 21 ‘no explanation’ repossessions and to make other changes to the rental market this summer. With the Bill not scheduled to…
Read More →
Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More →
Home and Living

Expert reveals the exact date parents must start renovating in time for summer

Loft and attic renovations are gaining popularity this spring, with nearly 11,000 monthly Google searches, highlighting them as one of the top home renovation projects Brits are planning in the coming weeks. Loft conversion specialist Sally McClean, loft conversion specialist from Enfields loft conversions Rooftop Rooms, shares the exact dates homeowners should start their renovations…
Read More →
Breaking News

Nationwide HPI – Annual house price growth steady in March

Annual rate of house price growth remained stable in March at 3.9%, unchanged from February Northern Ireland remained the top performing area, with annual price growth accelerating to 13.5% London weakest performing region, with 1.9% year-on-year rise Commenting on the figures, Robert Gardner, Nationwide’s Chief Economist, said: “UK house price growth remained stable in March…
Read More →
Breaking News

Tenants and landlords must be aware of new electrical safety standards in Northern Ireland

Propertymark has urged tenants and landlords in Northern Ireland to be aware of new electrical safety standards that begin on 1 April 2025.   On 19 November 2024, the new regulations were approved by the Northern Ireland Assembly in response to a public consultation throughout September 2023.   From 1 April 2025, the regulations introduce the responsibility for…
Read More →