How did Social Media do in 2015 & Why you should Take Note:

February 4, 2016

We know the importance of the internet and all the add-ons that it offers our businesses, but just how fast is online digital marketing growing? Does it hold the power to make a difference to our businesses and are we missing out on growing our brand by not only not using it, but more importantly, not using it well enough?

Year-on-year growth in Digital Marketing remains strong, particularly in the use of mobile social media:

  • Internet user growth: +7.6%
  • Social media user growth: +8.7%
  • Mobile user growth: +3.4%
  • Mobile social media user growth: +23.3%

(Facts from wearesocial)

 

It is said that around about half of the world’s population is now ‘online’ with social media users now being at approximate 30% of all of us… This shows us that social media still has a long way to grow still if 3.5 billion of us are already online in some way or another (Facebook only, ‘only I say!‘, has 1.5 billion users and adding approximately half a million new users every day).

I watched a recent television programme that highlighted David Beckham’s attempt at playing a football game across seven continents in seven days and even the remote Asian and African locations, which I assumed would not be advanced as they were, still all had their mobile phones and taking photos no doubted for online sharing purposes. Many developing markets across the world will be adding to the figures above meaning more than ever that our presence online for business is of uptmost importance.

OK, most of us will not be running a business that is looking at international awareness, not even national, but to even attract a local audience we need to stand out as the growing numbers of businesses joining the internet and social media mean we have more competition to stay ahead of.

 

 

Mobile figures have also been impressive to include that over half the world’s population owns at least one device and that two million smart phones are sold across the world each day. 12 new active social media users are being added each and every second meaning  that an extra audience of 1 million is out there for you to target each day.
Everything above tells us that digital marketing, social media and mobile usage is growing and this will mean that it is more important then every to have a good marketing plan to make sure you get seen online. Social media tips from the experts need to be listened to, latest tools from software providers need to be adopted and even when it comes to our agency window displays, innovation is now the word if you want to stand out!

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

small house bird box
Breaking News

UK First Time Buyers better off than many other global nations

Is it really that bad being a first-time buyer? UK better off than many other global nations when it comes to affordability The latest market analysis from Yopa, the full-service estate agents, reveals that first-time buyers (FTBs) in the UK may be paying 63% more to get a foot on the property ladder than they…
Read More →
new build homes colchester essex
Breaking News

Building Safety Regulator Reform

The Government has announced reforms to the Building Safety Regulator, including leadership, process and investment. The changes are hoped to deliver 1.5 million homes. The reforms pave the way for creation of a single construction safety regulator, as recommended by the Grenfell Tower enquiry. David Smith, property litigation partner at London law firm Spector Constant…
Read More →
Breaking News

New anti-money laundering rules now in effect: what landlords need to know

New anti-money laundering (AML) rules came into effect this month, marking a significant change for landlords and the lettings industry as a whole. The new rules mean financial sanctions checks are now required for all lettings, regardless of how much rent is charged. Here, Steve Bond, managing director of residential lettings for Beresfords, explains what…
Read More →
Breaking News

What landlords need to know about the upcoming Renters Rights Bill

The government’s long-awaited Renters Rights Bill is one of the most significant overhauls of the private rental sector in decades. While it has not yet received royal assent, the legislation is expected to come into effect late this year, or early in 2026. With the bill moving closer to becoming law, Steven Bond, managing director…
Read More →
Breaking News

Mortgage approvals bounce back in May

The latest figures show that: – Mortgage approvals on house purchases for May sat at 63,032 up 3.9% from 60,656 in April. The monthly increase seen in May marks the end of four months of previous decline, with approval levels having fallen each month since January of this year. Approvals are also 2.5% higher than…
Read More →
Breaking News

Money and Credit – May 2025

Key points: Net borrowing of mortgage debt by individuals increased by £2.8 billion to £2.1 billion in May, following a large decrease in net borrowing of £13.8 billion to -£0.8 billion in April. Net mortgage approvals for house purchases increased by 2,400 to 63,000 in May. Approvals for remortgaging also increased by 6,200 to 41,500…
Read More →