How did Social Media do in 2015 & Why you should Take Note:

February 4, 2016

We know the importance of the internet and all the add-ons that it offers our businesses, but just how fast is online digital marketing growing? Does it hold the power to make a difference to our businesses and are we missing out on growing our brand by not only not using it, but more importantly, not using it well enough?

Year-on-year growth in Digital Marketing remains strong, particularly in the use of mobile social media:

  • Internet user growth: +7.6%
  • Social media user growth: +8.7%
  • Mobile user growth: +3.4%
  • Mobile social media user growth: +23.3%

(Facts from wearesocial)

 

It is said that around about half of the world’s population is now ‘online’ with social media users now being at approximate 30% of all of us… This shows us that social media still has a long way to grow still if 3.5 billion of us are already online in some way or another (Facebook only, ‘only I say!‘, has 1.5 billion users and adding approximately half a million new users every day).

I watched a recent television programme that highlighted David Beckham’s attempt at playing a football game across seven continents in seven days and even the remote Asian and African locations, which I assumed would not be advanced as they were, still all had their mobile phones and taking photos no doubted for online sharing purposes. Many developing markets across the world will be adding to the figures above meaning more than ever that our presence online for business is of uptmost importance.

OK, most of us will not be running a business that is looking at international awareness, not even national, but to even attract a local audience we need to stand out as the growing numbers of businesses joining the internet and social media mean we have more competition to stay ahead of.

 

 

Mobile figures have also been impressive to include that over half the world’s population owns at least one device and that two million smart phones are sold across the world each day. 12 new active social media users are being added each and every second meaning  that an extra audience of 1 million is out there for you to target each day.
Everything above tells us that digital marketing, social media and mobile usage is growing and this will mean that it is more important then every to have a good marketing plan to make sure you get seen online. Social media tips from the experts need to be listened to, latest tools from software providers need to be adopted and even when it comes to our agency window displays, innovation is now the word if you want to stand out!

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

small house bird box
Estate Agent Talk

Families can move up the property ladder by paying 1% more in this city

Families in Suffolk can take a significant step up the property ladder with minimal financial stretch, as the team at Suffolk Pocket Door Company reveal that upgrading from a terraced house to a semi-detached home in West Suffolk costs just 1% more on average. Here Carl Benson, owner of Suffolk Pocket Door Company comments. Why…
Read More →
Breaking News

Breaking Property News 20/02/25

Daily bite-sized proptech and property news in partnership with Proptech-X. Roome celebrates four years of helping students and growing universities’ revenue James Buck, co-founder of Roome sums up the 48-month journey so far, ‘Four years ago, we launched an app Owen Redman and I wished we had at university – a tool to make shared living not…
Read More →
Overseas Property

How to Find an Experienced Wedding Photographer in Greece

Choosing the Right Photographer Your wedding day is one of the most important moments of your life, and capturing it perfectly requires an experienced photographer. Greece offers stunning locations, from whitewashed villages to breathtaking sunsets. But how do you find the right professional to document your big day? Research and Recommendations Start by researching online.…
Read More →
Breaking News

Tenants Struggle as Shortage of Rental Housing Continues

Private sector tenants are continuing to struggle as new data highlights an ongoing shortage of homes to rent. Almost eight in ten landlords (77 per cent) across England and Wales reported strong demand from prospective tenants in the final quarter of 2024 according to research from Pegasus Insights. The data, compiled for the National Residential…
Read More →
Breaking News

New Platform Will Make Tackling Criminal Landlords Easier

Private sector tenants will find it easier to hold criminal landlords to account thanks to a new online platform being launched in Parliament today. The ‘My Housing Issue’ Gateway, designed by the TDS Charitable Foundation, will ensure tenants know where to take complaints related to rented housing. Research by the Foundation has found that 50…
Read More →
Breaking News

Continued growth recorded in auctioneering sector – Propertymark Auction Barometer

53% of members said that the number of lots exceeding their reserve price increased in Q4 2024 compared to the previous quarter. Only 12% reported a decrease. The highest percentage of those surveyed (41%) said that the number of lots available (for all auction types) increased in Q4 2024 in comparison to Q3. Members reported…
Read More →