How Estate Agents can boost their leads!
It’s no secret that Estate Agents far and wide are competing for instructions. With PPC on Key words costing a pretty penny & new agents popping up left, right and centre, it’s easy to get lost in the world of Estate Agents!
Land Registry have reported 78,778 sales on average a month in the UK – and every instruction won is a bonus for Estate Agents throughout the UK, so what can an agency do to boost their leads?
We spoke to our clients and found that contactability is very important for vendors; if a vendor leaves you a message or asks to be called back – actioning that request with a prompt manner builds trust and likeliness of instruction.
Trust is a factor within itself that’s important for an Agent to build. Vendors feel like this can be achieved through being prompt with arrange times for viewings, agent continuity – having the same agent deal with their house sale throughout, proving a personal service, accurate valuations which are well explained & honesty – if you do not have potential buyers, discuss why and what changes can be made.
Pro-active behaviour is also a key factor. Vendors like to see an Agent who comes prepared to meetings, can show they are knowledgeable about the local area by discussing its benefits, is pro-active in updating them regularly on possible purchasers or how their listing is being viewed and lists their property quickly.
Price is also important to vendors – not because they are looking for the lowest Estate Agent quote, but because they are looking for the best value for money. They are happy to pay more for an Estate Agent who is able to obtain a higher sale price within a reasonable time frame.
Most importantly to vendors – is the personal interaction with their estate agent. If you have a valuer separate to the negotiator completing the viewings, consider sending both to the valuation. This is because vendors like to feel that the agent takes a personal interest in their home, thinking it is special & pointing out positive unique features which the agent themselves like – it helps them envision how the agent will sell their home whilst preventing home-owners feeling that the agent is just ‘money grabbing’ & helps to build rapport.
GetAgent.co.uk has designed software which analyses property sales data to show homeowners which Agents preform the best in their area.
You can sign up now to find out how well your agency preforms by signing up here. Its simple!
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