How Estate Agents can boost their leads!

It’s no secret that Estate Agents far and wide are competing for instructions. With PPC on Key words costing a pretty penny & new agents popping up left, right and centre, it’s easy to get lost in the world of Estate Agents!

Land Registry have reported 78,778 sales on average a month in the UK – and every instruction won is a bonus for Estate Agents throughout the UK, so what can an agency do to boost their leads?

We spoke to our clients and found that contactability is very important for vendors; if a vendor leaves you a message or asks to be called back – actioning that request with a prompt manner builds trust and likeliness of instruction.

Trust is a factor within itself that’s important for an Agent to build. Vendors feel like this can be achieved through being prompt with arrange times for viewings, agent continuity – having the same agent deal with their house sale throughout, proving a personal service, accurate valuations which are well explained & honesty – if you do not have potential buyers, discuss why and what changes can be made.

Pro-active behaviour is also a key factor. Vendors like to see an Agent who comes prepared to meetings, can show they are knowledgeable about the local area by discussing its benefits, is pro-active in updating them regularly on possible purchasers or how their listing is being viewed and lists their property quickly.

Price is also important to vendors – not because they are looking for the lowest Estate Agent quote, but because they are looking for the best value for money. They are happy to pay more for an Estate Agent who is able to obtain a higher sale price within a reasonable time frame.

Most importantly to vendors – is the personal interaction with their estate agent. If you have a valuer separate to the negotiator completing the viewings, consider sending both to the valuation. This is because vendors like to feel that the agent takes a personal interest in their home, thinking it is special & pointing out positive unique features which the agent themselves like – it helps them envision how the agent will sell their home whilst preventing home-owners feeling that the agent is just ‘money grabbing’ & helps to build rapport.

GetAgent.co.uk has designed software which analyses property sales data to show homeowners which Agents preform the best in their area.

You can sign up now to find out how well your agency preforms by signing up here. Its simple!

 

You May Also Enjoy

Breaking News

BREAKING PROPERTY NEWS – 28/06/2022

Daily bite-sized proptech and property news in partnership with Proptech-X.   Renting to Students: TDS Poll Confirms Common Issues and Reasons for Disputes in Student Lets PRESS RELEASE: A recent poll by the Tenancy Deposit Scheme (TDS) asked agents and landlords about their experiences when renting to students. The TDS poll discovered common disagreements, the top causes of…
Read More
Budworth Hardcastle
Breaking News

Eddisons snap up Budworth Hardcastle for £1.8m

East Midlands based (in two separate locations) commercial property firm Budworth Hardcastle founded in the 1990’s with 18 staff members have been acquired by Eddisons. Budworth Hardcastle is a privately owned multi-disciplinary Chartered Surveying practice which is Regulated by The Royal Institution of Chartered Surveyors – Formerly Marriott Hardcastle and Budworth Brown prior to merging.…
Read More
Estate Agent Talk

How to Safely use Scaffolding Around the Home

If you have any work to be done around the outside of your home at a height you can’t easily reach, your first answer is to go for a ladder. But though they don’t look like a hazard, ladders are in fact very dangerous pieces of equipment responsible for many injuries that result in minor…
Read More
Breaking News

BREAKING PROPERTY NEWS – 27/06/2022

Daily bite-sized proptech and property news in partnership with Proptech-X.   On The Market: Housing market starts to rebalance as remarkable buyer and seller confidence prevails PRESS RELEASE: Our latest Property Sentiment Index shows confidence remained strong among serious buyers and sellers as supply and demand in the market has begun to show signs of rebalancing. –…
Read More
Breaking News

Johnny Cash’s California Home

Johnny Cash often sang about the hills and flowers and wide-open spaces, and he lived it too. In 1961, Johnny built a 4,500-square-foot home in rural Casitas Springs, California as his quiet place to escape from the rock ‘n roll lifestyle. A place he and his wife, Vivian, and their three daughters could enjoy family…
Read More
Estate Agent Talk

How do Estate Agents Need to Adapt Their Methods to Sell to Younger Generations?

The average real estate agent is 49 years old, while the median age of a prospective first-time homebuyer is 33. That’s a significant gap, and it highlights how a lot of agents may be out of touch with the best ways to connect with today’s property purchasers. The process of selling houses, apartments, and other…
Read More