How many times a day should I tweet, post, share, pin etc… ??

June 4, 2015

Updating your social media accounts is what will build you a following and engagement so knowing just how many times a day you should be doing this is very important. Too much could be seen as ‘overkill’ whereas too little could be contributing to you missing out on ‘stamping your authority’.

How many times a day you should update your social media accounts will really depend on a few things initially:

  • How long you have been using social media and the size of audience you have acquired.
  • Which social media platform you are posting on.
  • The industry you are in and the kind of content you are looking to share.
  • What results you are looking to achieve from your posts on social media.

Generally, I would recommend to post on social media 3-5 times a day and that the content you share is mostly educational and entertaining to the audience you have following you. As you build your following and the interactions with your following you can then look to scale up the amount of updates per day you share – This is assuming you are looking to dedicate more time to social media and you can see the potential in ROI that it can offer your business. As you build your following then I would recommend increase your updates during the day with a look to not only posting during the day, but evening time also – Study the audience that follows you to know when it is most likely that the post you share will actually be seen (ie during working hours, before and after work or maybe the weekends).

As mentioned, some social media platforms you can be a lot less relaxed with how many posts you share, the likes of Instagram and Pinterest I have always found to be good for receiving multiple updates during the day over Facebook / LinkedIn.
Some of the social media accounts that I run, especially the larger following ones on Twitter, we can be tweeting anything up to 50 times a day to include reTweets, comments and favourites. Estate Agent Networking will normally be around 15-30 interactions per day though this will depend the time of week, season and if there are any events happening or if there has been any recent ‘big’ property news everyone is discussing etc.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Autumn Budget 2026: Property industry reaction

Following today’s Autumn Budget, reaction from property industry experts on six key areas for the property market. First-time buyer support: The £4.7bn Your First Home equity loan scheme, supporting 70,000 buyers, alongside the introduction of a new First Time Buyer ISA. Inflation and borrowing costs: The extension of the fuel duty freeze, household energy support…
Read More →
Breaking News

Can you legally BAN Halloween Trick or Treaters?

People who dread the annual knock of trick-or-treaters may have more power to keep Halloween callers away than they realise. As millions of children prepare to take to the streets on October 31, a property law expert has explained what homeowners can do if they do not want strangers walking up their path or knocking…
Read More →
Estate Agent Talk

What the sector need to do differently to give first time buyers a chance

By Peter Hawley, Director, SOWN (part of LRG) The mortgage and property sector needs to stop assuming that younger buyers are either ready to buy outright or not ready at all. For many, the reality is somewhere in between. They may have stable employment, a deposit and a strong desire to own, but still find…
Read More →
Letting Agent Talk

The 50-property tipping point: when landlords need a different approach

By Adam Hills, Client Services Director, LRG Living Markets A sizeable residential property portfolio can create significant opportunities for long-term income and capital growth. But as it expands, so does the complexity of managing it effectively. For landlords with 50 or more properties, the challenge extends well beyond finding tenants or collecting rent to communication,…
Read More →
Estate Agent Talk

Home is where the stress is

Couples find first-time buying more anxiety-inducing than buying solo First-time buying: Anxiety doubles when finding a home with your partner! Stress and anxiety significantly increase when buying a first home with your partner compared to flying solo The likes of searching for a property, applying for mortgages and progressing through the legalities are all significantly…
Read More →
Breaking News

Breaking Property News 28/10/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   If Zoopla is for sale, then so are you Thought leadership by Olivier Jauniaux Founder of NestLink On 14 August, Providence Equity Partners announced it had agreed to acquire Hometrack from ZPG. Bloomberg confirmed the seller the same day. Terms were not disclosed, though Real Deals, citing…
Read More →