How to attract buyers? With a Morgan Three-Wheeler!

for sale sign london

Michael Riley, Director of Capital & Coastal, an estate agency specialising in the sale and let of property with water frontage, sea views and coastal locations along the South coast, has invested in a rather unusual company vehicle, the Morgan Three-Wheeler. The former Head of Sales for Savills and Head of Operations for Romans in the Thames Valley, says it’s one of the best things he’s done; clients love it, the public loves it and so does he.

Step aside your average estate agent car, with its branded panels and company sales slogans. Capital & Coastal are a niche high-end agency that wanted something that would support their brand positioning. Far from wanting to conform, compete or even be practical, Mr Riley says he wanted something that would turn heads, like the properties they instruct, represent a different way of doing things and appeal to those thrill-seeking, life-loving house-hunters that the coastal property market attracts.

Mr Riley comments “What better way to view properties and their stunning south-coast surrounds than blasting along (within the speed limit) with the sea-air in your hair, being chauffeur driven in one of Britain’s most iconic cars?”

This unusual choice of company vehicle has sparked such interest that Mr Riley now takes it to open-house events and parks it outside as an additional attraction. “Even if people aren’t consciously coming to view the property, most people that walk past the car can’t help investigate what’s going on, especially since we take quite a transatlantic approach to our open-house days. They are a real event with flags, swing boards and information packs…and of course now, the Morgan three-wheeler.”

It’s always amusing and a great conversation starter when you park the Morgan alongside a Ferrari and the Morgan gets more attention.” he adds.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

small house bird box
Breaking News

UK First Time Buyers better off than many other global nations

Is it really that bad being a first-time buyer? UK better off than many other global nations when it comes to affordability The latest market analysis from Yopa, the full-service estate agents, reveals that first-time buyers (FTBs) in the UK may be paying 63% more to get a foot on the property ladder than they…
Read More
new build homes colchester essex
Breaking News

Building Safety Regulator Reform

The Government has announced reforms to the Building Safety Regulator, including leadership, process and investment. The changes are hoped to deliver 1.5 million homes. The reforms pave the way for creation of a single construction safety regulator, as recommended by the Grenfell Tower enquiry. David Smith, property litigation partner at London law firm Spector Constant…
Read More
Breaking News

New anti-money laundering rules now in effect: what landlords need to know

New anti-money laundering (AML) rules came into effect this month, marking a significant change for landlords and the lettings industry as a whole. The new rules mean financial sanctions checks are now required for all lettings, regardless of how much rent is charged. Here, Steve Bond, managing director of residential lettings for Beresfords, explains what…
Read More
Breaking News

What landlords need to know about the upcoming Renters Rights Bill

The government’s long-awaited Renters Rights Bill is one of the most significant overhauls of the private rental sector in decades. While it has not yet received royal assent, the legislation is expected to come into effect late this year, or early in 2026. With the bill moving closer to becoming law, Steven Bond, managing director…
Read More
Breaking News

Mortgage approvals bounce back in May

The latest figures show that: – Mortgage approvals on house purchases for May sat at 63,032 up 3.9% from 60,656 in April. The monthly increase seen in May marks the end of four months of previous decline, with approval levels having fallen each month since January of this year. Approvals are also 2.5% higher than…
Read More
Breaking News

Money and Credit – May 2025

Key points: Net borrowing of mortgage debt by individuals increased by £2.8 billion to £2.1 billion in May, following a large decrease in net borrowing of £13.8 billion to -£0.8 billion in April. Net mortgage approvals for house purchases increased by 2,400 to 63,000 in May. Approvals for remortgaging also increased by 6,200 to 41,500…
Read More