How to increase qualified leads: Estate Agency
February 24, 2022
Ever the holy grail for any business let alone estate agency, where is the next lead going to come from and how are you going about finding it? In estate agency, qualified leads equals those looking to buy or to sell and are in a position to do so.
What is an unqualified lead?
- Cannot afford / Haven’t the finance agreed to buy a home
- Not in a position / ready to sell or buy a home
- Already in a long term contract with another agency
- Do not hold your estate agency in high regard (previous bad experience(s))
What is a qualified lead?
- They can afford / have the finances ready to purchase
- They are keen to sell quickly
- They are coming to an end with a contract / agreement with another agency(ies)
- They know the type of property / area they wish to purchase in
We are generally targeting a small portion of the consumer market when it comes to qualified leads and even then the success rate might not be high. We prefer to though put more of our time towards qualified leads than wasting time with any old lead where our success rates could be as low as zero.
Let’s look at the best ways to increase qualified leads in estate agency for 2022:
- Set the standard with your marketing of property listings: Many people will search property portals such as Zoopla, Rightmove and OnTheMarket when they make their initial venture in to the ‘estate agency’ sector. How they see similar property to their own being marketed such as quality of photos, descriptions, floor plans and extras such as videos can lure new leads your way. This acts in the same way for potential buyers too who are likely to open up property listings which catch their eye over mundane looking listings (especially applicable if a property sits under multi-listing).
- Social media: From a paid Facebook ad campaign to simply understanding how to use and engage with users better, social media opens up a whole new, active audience which can become your fans / clients (with investment of effort and time). Engage, get to know, build trust and more with your audiences. Some estate agents, though a tiny number, are grabbing this opportunity with both hands and seeing great results – Lots of time and investment required though!
- Reviews: People will want to research an estate agency they are about to use and this could take place from simply word of mouth from friends and family to online review sites. Concentrate on how your agency performs online with reviews and deal with any negative comments or clients insisting on improvements. Testimonials are also great to collate such as those on videos that you can share online / on your website. If you are new to working on your reviews online then approach your recent clients asking for their comments / reviews.
- Share great resources: Think about creating a blog and focus on informatic posts that local consumers will search for such as ‘how to find cheap homes in Berkshire’ or ‘how do I apply for a loft conversion’. Be a source of information as this can drive web traffic and trust in your direction. This should also involve you looking to share your content on other authoritative websites (this may involve a cost).
- Podcasts: These can take all forms and under many topics, but podcasts are easy to listen to and will appeal to busy people with busy schedules (no viewing needed). Think about informatic content or getting yourself / your agency known as the local estate agent by being funny / entertaining / delivering local news etc.
- Network locally: Think about local business networking (ie BNI) or maybe involving your agency with local charity events (which can secure you free local press exposure).
You May Also Enjoy
7 Ways Self Storage Supports Business Growth in 2025
As businesses face increasing challenges in managing costs, scaling operations, and adapting to changing markets, self storage has emerged as an indispensable tool for success. Whether you’re a small startup or an established multinational company, self storage offers a practical, affordable, and secure way to handle the demands of modern business. As businesses grow, they…
Read More 
How much would Bridget Jones’ iconic London apartment cost today?
How much would Bridget Jones’ iconic London apartment cost today? A new study has revealed that the average price to purchaseBridget Jones’ iconic London apartment in the Borough Market area is now £415,090. The study calculated that this is a price increase of 182% since the first film premiered in 2001. The research obtained data…
Read More 
Rightmove House Price Index: Record number of sellers in promising start to 2025, but uncertainties ahead
The average price of property coming to market rises by 1.7% (+£5,992) this month to £366,189, the largest jump in prices at the start of the year since 2020: New seller asking prices are still nearly £9,000 below May 2024’s record, reflecting buyer affordability constraints A record number of early-bird new sellers have come to…
Read More 
Zoopla identifies housing markets with best prospects for house price growth in 2025
New analysis from Zoopla, one of the UK’s leading property websites, reveals that housing markets in Scotland and Northern England have the best prospects for house price growth in 2025, as Southern England continues to adjust to the impact of higher mortgage rates. Housing markets in Scotland and Northern England have the best prospects for…
Read More 
Shared Ownership vs. Traditional Mortgages: What’s the Difference?
Buying a property in Guildford is a significant decision, and choosing the right method of ownership is crucial. Two popular options available to buyers are shared ownership and traditional mortgages. Understanding their differences can help you decide which suits your financial situation and property aspirations. What Is Shared Ownership? Shared ownership is a government-backed scheme…
Read More 
Rightmove’s weekly mortgage tracker – 16/01/25
Average mortgage rates drop despite mixed economic news Commenting on the drop in average rates this week, Rightmove’s mortgage expert Matt Smith says: “Despite all of the economic news we’ve had this week, average rates have fallen. It shows that despite the challenges affecting the mortgage market at the moment, lenders are keen to…
Read More